IT WON’T LET YOU DOWN. Hyundai’s Advanced High Strength Steel (AHSS) provides stronger and lighter framework for smoother aerodynamics, better fuel efficiency, and safer ride.
Hyundai cars are renowned for their strength of character. While it’s easy to assume that “strength of character” pertains to Hyundai’s extraordinary abilities like fuel efficiency or dependability, the truth is more literal, and it is found from within: the body structure of Hyundai cars built with Advanced High Strength Steel (AHSS).
But what makes AHSS special, anyway?
Agility. Over the years, steel production has been advancing, thanks to scientists and manufacturers who are constantly developing ways to make steel stronger. Now, Hyundai’s AHSS is known to be 10% lighter but twice as rigid as conventional mild steel. This means that when you drive a Hyundai that’s structured with AHSS, your agility on the road isn’t compromised. Your Hyundai’s steel may be stronger, but its weight won’t weigh you down, thus boosting your aerodynamics to help you move more fluidly and therefore improving fuel efficiency. AHSS also helps improve the vehicle’s control of the transfer of energy in the event of a collision. It redirects the force of an impact more effectively, increasing a motorist’s chances of surviving an accident.
Heritage. Carmakers all over the globe may have embraced the AHSS advantages for their cars, but the Hyundai Motor Group has made a name for itself with its own integrated steel works—made possible by Hyundai Steel, one of the world’s largest electric-arc furnace (EAF) steel producer. From investing in one of the most advanced steel production facilities in the world, to the actual spot welding, material handling, cutting, assembling and sealing by robots, this is Hyundai’s way of ensuring a no-compromise approach when it comes to meeting the high standards set for their cars and for their steel.
Safety. Hyundai cars built with AHSS don’t shy away from crash tests—they even excel in them! Examples of these are the Hyundai Santa Fe (built with 68% AHSS and one of the best-sellers in the US & European markets) and the Hyundai Kona (built with 52% AHSS). Both the Santa Fe and the Kona boast of 5-star ratings from the European car safety performance program.
Strength. Hyundai people movers built with AHSS may excel in crash tests but will they deliver during actual crashes? The research engineers behind every vehicle rolled out make sure they do! From a highway incident in Busan back in 2012 where an Accent (now built with 50% AHSS) withstood the weight of a 4-ton container that tipped over and fell onto it, to a Tucson (built with 51% AHSS) in Taiwan that remained intact and its passengers only slightly injured after a huge boulder fell on it in 2019: the strength in Hyundai’s AHSS body structure shows its prowess as a dependable protective shell that can help shield motorists from potential harm in case of a road accident.
Visit www.hyundai.ph for Hyundai’s line-up of models built with AHSS or the Hyundai Philippines Facebook Page to learn more.
As an added bonus, Hyundai passenger cars come with a 5-Year Unlimited Mileage Warranty—made possible by Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles.
As for requesting a quote or applying an auto loan for your desired model, check out the Hyundai Online Market Experience (HOME) Page to help you navigate your car purchase journey right in the comfort of your home.