Hyundai wants to ensure that each of its future models adopt a distinctive look instead of variations of the same theme.
Speaking with CNET during the launch of the 2019 Hyundai Kona Electric, senior chief designer at the Hyundai Design Center, Chris Chapman, said that rather than continuing a theme of matryoshka dolls throughout its range where all models look similar, it wants to instead switch things up to reflect the different designs of chess pieces.
Next year, the world will be offered an excellent look of just how serious Hyundai is with its new philosophy thanks to next-generation models of the Sonata and Elantra. “You’re going to think they’re from different companies,” said Chapman.
In an industry where it is often difficult to tell the difference between vastly different models from one automaker, it’s a breath of fresh air that Hyundai wants to be a little different.
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