October 16-18, 2018, San Fernando City, Pampanga. Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai trucks and buses in the Philippines, kicks off Hyundai Power Solutions at the LausGroup Event Centre in the premier city of San Fernando in Pampanga.
Hyundai Power Solutions – North Luzon Leg is the inaugural platform of Hyundai’s commercial vehicle (CV) expo that shall set in motion a series of Hyundai business expositions in strategic locations all over the Philippines. The expo aims to bring Hyundai’s total solutions package—from its complete line of innovative trucks, buses, and special purpose vehicles, to expert after-sales service and genuine parts support—closer to prospective customers and markets.
The event will feature Hyundai’s complete lineup of trucks—from the HD light to medium-duty to the Xcient heavy-duty series—as well as the sophisticated people movers, starting with the H350 and County, to the Super Aero City and Universe buses. Hyundai Commercial Vehicle Sales and After-sales Service experts will also be on hand at the expo to provide a comprehensive demonstration of the Hyundai CV lineup, as well as consultation sessions on vehicle applications and maintenance.
Hyundai trucks, buses, and special purpose vehicles have built a sterling reputation worldwide for outstanding quality, performance, reliability, and peerless engineering integrity. Equipped with clean Euro 4 diesel engine technology, and backed by a global network of three dedicated CV manufacturing plants serving 130 countries, eight strategically located research and development centers, and four testing facilities manned by highly skilled engineers, you can be assured that Hyundai’s CV lineup has the power to drive business and mobility toward greater progress and innovation.
According to HARI President and CEO Ma. Fe Perez-Agudo, HARI’s push into the local CV arena is most timely and “symbolic of Hyundai's support for nationwide efforts to enhance our infrastructure, modernize public transport, reduce our carbon footprint, and on the whole, contribute to bolstering our country’s reputation as the investor’s destination of choice in Southeast Asia.”
Ms. Agudo also pointed out the significance of holding the kick off of Hyundai Power Solutions in San Fernando City. “San Fernando is the premier commercial and industrial center in Pampanga, located in the heart of Region 3, the 3rd biggest contributor to Philippine GDP outside of the National Capital Region. San Fernando is also at the crossroads of three main drivers of commercial and industrial growth in Central Luzon, namely, Clark Freeport and Special Economic Zone in Pampanga, Subic Bay Freeport and Special Economic Zone in Zambales, and Bataan Export Processing Zone in Mariveles, Bataan. Therefore, Hyundai is poised to put our customers at the forefront of the drive towards progress in Central and North Luzon, through its complete lineup of quality and innovative commercial vehicles that meet the region’s need for mass transport and payload solutions that can sustain the movement of goods, services, and people at an accelerated and productive pace.”
Hyundai Power Solutions will also unveil Hyundai’s prototype Modern Jeepney, and showcase the versatility of current best-seller, the highly-customizable H350 luxury van.
The Hyundai Modern Jeepney’s innovative design is product of the Hyundai “Jeep It Up” design competition which was held in partnership with the University of the Philippines (UP) College of Architecture and Interior Design, and the College of Engineering earlier this year. The prototype was built in partnership with pioneering local trucks and buses body manufacturer, Del Monte Motor Works, Inc.
HARI is pouring some P1.2 Billion into boosting its CV dealership facilities and sales and after- sales expertise. HARI’s CV dealership network now totals 11, situated in key locations all over the country, and will grow to at least 20 by year 2020. “We believe in the huge potential of tapping into this vibrant new market and expect satisfying returns,” said Ms. Agudo. This was shown in the first eight months of 2018, which saw a boost in industry sales of Category IV light-duty trucks by 37.1% compared to the same period in 2017.
In less than three years after being appointed the official Philippine distributor of Hyundai trucks and buses in February 15, 2016, the local automotive industry’s third top-ranking player won nods from Hyundai Motor Company (HMC) Commercial Vehicles Division for outstanding performance in Sales and After-sales. Last March 22, 2018, HARI bagged the 2017 Regional Excellence Award for Asia & Pacific, besting the Region’s other 15 commercial vehicle distributorships, and was commended for revitalizing customer confidence in Hyundai CV After-sales Service through its CV marketing campaign headlined by the Call for Service Inspection (CSI) program, the service hotline to highly trained technicians who bring Hyundai’s tried-and-tested CV maintenance and repair right to the customer’s doorstep.
Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai passenger cars and commercial vehicles in the Philippines, has been hailed four times as Hyundai Asia-Pacific Distributor of the Year (2005, 2006, 2008, and 2013), and Hyundai Global Distributor of the Year 2010 and 2016. HARI boasts of its 42-strong dealer network, superior after-sales, dealer and customer relations support, and an enviable roster of best-selling commercial and passenger vehicles.