Hyundai PH invites thought leaders for Planning Series kickoff

Tags: news, thought leadership

People of Hyundai

From September 6-7, 2018, Hyundai Asia Resources, Inc.’s (HARI) headquarters played host to some of the Philippines’ foremost thought leaders and educators as the auto firm kicked off its Strategic Planning series for 2019-2021.

With the theme, the Future to Everything, or F2X, HARI aimed to embark upon a journey to discover new ways of doing business and connecting with customers amidst the volatility and uncertainty that surrounds the local, regional, and global business climates.

HARI President and CEO Ma. Fe Perez-Agudo said in her message to the company’s leaders and managers, “The future has become more uncertain with the emergence of technology-driven trends that are shaping the automotive industry—from ride sharing to electric vehicles to autonomous driving. These challenges call for discernment and decisions that allow for the humility of human error, but which also put into play inimitable human creativity and resilience."

The Strategic Planning series began on Thursday, September 6, with the Landscape. HARI invited several thought leaders to present their perspectives on the Philippines today and the challenges that disruptive technology presents.

Dr. Cielito Habito, Professor of Economics at the Ateneo de Manila University and Chairman of Brain Trust, Inc., a sustainable development consultancy firm, provided HARI with an economic situationer and an assessment of the Philippines’ economic prospects.

Richard Heydarian, fellow at ADR-Stratbase Institute, Manila, academic, and writer, presented his insights on the current administration’s proposed shift to a federal system of government. He compared countries that have adopted federalism and evaluated the system’s costs and benefits to the Philippines.

The Landscape was concluded by Department of Trade and Industry Assistant Secretary Rafaelita Aldaba, head of the Industry Development and Trade Policy Group. She outlined how the government plans to help businesses adapt to Industry 4.0 using the new Inclusive Innovation Industrial Strategy or i3S.          

After the Landscape, HARI leaders and managers were treated to talks by two of the country’s leading digital pioneers: John Rubio, Facebook Philippines country manager and digital entrepreneur; and Dr. Donald Patrick Lim, Country CEO of Dentsu Aegis Network Philippines and former Chief Digital Officer of ABS-CBN Corporation.

On Friday, HARI managers and executives participated in the F2X Workshop. Mohit Arora and Gerrit Kuyntjes, partners at Mondriaan Group Singapore, laid the groundwork for the workshop with talks on the futures of automotive manufacturing and distribution, respectively.

The workshop for scenario planning was facilitated by faculty members of the Asian Institute of Management.

On the importance of planning ahead, Ms. Agudo said, “We shall enable ourselves to uncover opportunities amidst the chaos; embrace risks, admit what we do not know, learn and unlearn, relax certain controls, trust our teams more, synergize, and build a culture that will outlast us, This is how we engage with the terrifying and uncertain forces.”


Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai passenger cars and commercial vehicles in the Philippines, has been hailed four times as Hyundai Asia-Pacific Distributor of the Year (2005, 2006, 2008, and 2013), and Hyundai Global Distributor of the Year 2010 and 2016. HARI boasts of its 42-strong dealer network, superior after-sales, dealer and customer relations support, and an enviable roster of best-selling commercial and passenger vehicles.