February 12, 2019, Hyundai Reina Media Test Drive, Cainta and Pililla Rizal—Hyundai Asia Resources, Inc., the official distributor of Hyundai passenger cars in the Philippines, launched today an industry-first partnership with A CJ O Shopping, which shall market Hyundai’s newest offering, the all-new Reina. This latest development in Hyundai’s formal introduction of Reina in the Philippine automotive industry marks the distributor’s pioneering initiative to innovate the car shopping experience and make it more convenient for the motoring public at large.
HARI President and CEO, Ms. Ma. Fe Perez-Agudo, affirms that the move to market Reina through O Shopping is a win for the Filipino customer, as she expressed, “Hyundai’s partnership with O Shopping ushers in a transformative new era of the car shopping lifestyle in the Philippine market, as it accords customers the convenience of two powerhouse retail channels, TV and online shopping, thereby shaping a more convenient and rewarding car shopping experience for Filipinos.”
Ms. Agudo emphasized that this collaboration is one among many of the distributor’s strides toward making innovation accessible for Filipinos at every customer touchpoint through unique collaborations with global brands, and exploring a different approach in the way a car is traditionally marketed and sold, utilizing a home TV shopping platform with a medium close to the hearts of Filipino customers, imparting that, “We are a distributorship committed to delivering industry firsts, such as our 5-Year Unlimited Mileage Warranty for all Hyundai passenger cars, our One Hyundai Club, the first-ever distributor-based motoring lifestyle rewards program in the country, the breakthrough Hyundai CRDi diesel engine, and now, marketing the all-new Reina through a trusted and world-class home TV shopping brand. This is the result of our constant efforts to understand our customers—their needs and wants—thus, providing us valuable insights into shaping our programs and initiatives around bettering their total experience of Hyundai in mobility and beyond.”
O Shopping, a joint venture between ABS-CBN Corporation and CJ ENM Company Limited from Korea, offers quality home TV & online shopping experience through informative, entertaining, and convenient formats. Catch the Hyundai Reina on O Shopping website starting February 12, 2019; watch it aired on ABS-CBN Channel 2, Skycable Channel 11, and ABS-CBN TV Plus Channel 8 starting March 15, 2019.
Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, is the third top ranking automotive firm in the country. Hailed four times as Hyundai’s Asia-Pacific Distributor of the Year (2005, 2006, 2008, and 2013), and twice as Hyundai’s Global Distributor of the Year (2010 & 2016), HARI boasts of a 42-strong dealer network, superior after-sales, dealer and customer relations support, and an enviable roster of best-selling vehicles.