Hyundai and Shell Forge Agreement Paving Way for Collaborative Initiatives

Tags: News, Marketing


Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai passenger cars and commercial vehicles in the Philippines, signs a marketing partnership agreement with Pilipinas Shell Petroleum Corporation (PSPC).

Under the agreement, Shell welcome gifts will be given to all new Hyundai Vehicle customers nationwide until June 2019. The agreement paves the way for collaborative initiatives between the two global brands that will promote synergies in mobility and energy to enrich the journeys of every Filipino towards a sustainable future.

From left to right, PSPC VP for Retail Anthony Lawrence Yam, PSPC CEO Cesar Romero, HARI President and CEO, Ma. Fe Perez-Agudo, and HARI Senior VP for Trade Operations & Development Numeriano Cortez, Jr.