HARI Foundation, UP-PGH launch Alagang Breastfriend Breast Cancer Mobile Diagnostic Clinic

Tags: News, Breast Cancer Advocacy, H350


#AlagangBFF. Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility arm, HARI Foundation, Inc. (HFI), joins hands with UP-PGH and UP-PGH Cancer Institute in giving women a fighting chance at preventing breast cancer and taking control of their health, through mobilization of medical missions via Hyundai’s H350 van customized as the “Alagang Breastfriend” breast cancer mobile diagnostic clinic. The ceremonial turnover of the Hyundai H350 was held on the grounds of the UP Philippine General Hospital represented by partners (L-R) from UP-PGH Dr. Nelson Cabaluna, Chairman of the Department of Surgery, Dr. Jorge Ignacio, Chairman of the UP-PGH Cancer Institute, Dr. Gerardo Legaspi, UP-PGH Director, and HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo.

Manila, October 24, 2018 - UP Philippine General Hospital. Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility arm, HARI Foundation, Inc. (HFI), has teamed up with UP-PGH and the UP-PGH Cancer Institute on a pioneering initiative for women empowerment through proactive healthcare, entitled the “Alagang Breastfriend” project. As a humbling realization of the invaluable contribution of women in our society, the partnership likewise speaks volumes of the power of women channeled through the preeminent force of motherhood, and a resolute aim in promoting inclusivity and gender equality. As such, the Hyundai H350 is seen as an important means of delivering care to women in the underserved sectors of society to provide women a greater chance at preventing the incidence of breast cancer, thereby helping improve the quality of their lives.

This customized, state-of-the-art breast cancer mobile diagnostic clinic will soon be at the service of the UP-PGH medical missions, so that they may reach out to inform, empower, and care for more and more women across the country. This unique vehicle of healthcare will soon be a regular sight in key areas and regions, all set to offer timely information, diagnosis, and early detection of breast cancer.

The ceremonial vehicle turnover and deed of donation signing between HFI, UP-PGH, and UP-PGH Cancer Institute aptly took place on Breast Cancer Awareness month, an annual worldwide campaign to increase awareness about the disease.

The new partners in women health were one in expressing hope and optimism that, with the Alagang Breastfriend project, the fight against breast cancer will step up and evolve into a comprehensive movement to empower Filipinas to take charge of their health and continue to be a driving force in bettering the society at large.

Underscored by HFI President Ma. Fe Perez-Agudo, “This pioneering collaboration with UP-PGH and the UP-PGH Cancer Institute in support of our women, the Alagang Breastfriend project, continues the story of our heart, of fostering partnerships that would have the inspiring power to change minds and hearts towards building stronger and more enabled communities as we endeavor to be the Filipino’s best friend in mobilizing for health, women empowerment, family, and above all, community. We see this as a brand new and lifelong friendship because we believe that the best of friendships lead to the best of journeys.”


Since its establishment in 2006, HARI Foundation, Inc. (HFI), the corporate social responsibility (CSR) arm of Hyundai Asia Resources, Inc. (HARI), inspired by the global vision of the Korean automotive giant to create a happier, greener, healthier, and wealthier world, has been driving the advancement of the Filipino through various philanthropic endeavors across the country in the areas of education, environment, healthcare, heritage and culture, youth development through sports, women’s and children’s rights, and road safety.

Fully aware that poverty is more than just the lack of resources, but of options to pursue a better life, HFI has streamlined its CSR vision to a more focused, long-term, multi-disciplinary, and multi-stakeholder solution that would entail partnering up with various public and private institutions.