Corporate Message

There is Hyundai’s headquarter building

Message from the President
and CEO

Maria Fe Perez-Agudo

President & CEO

To our valued customer,


Welcome to the world of Modern Premium!


Hyundai Asia Resources, Inc. (HARI) and its nationwide dealership network thoughtfully translate this spirit and passion for innovation to your fast-paced lifestyle.


This digital portal is an essential link to get to know you more closely. It is regularly updated so that you may know what’s new with Hyundai, and so that we may respond to your queries about the company and our products and services in the quickest and most satisfying manner possible.


Driven by this passion to deliver the Hyundai standard of quality to you, HARI has grown exponentially, counting close to two decades of successful operations in the Philippines; expanding from four pioneering dealerships in 2001 to 42; receiving a string of awards and citations from prestigious government, industry, motoring, media, and consumer groups. These milestones only fuel our commitment to seek new and better ways to connect with you.


Go through the content of this website at your leisure and know that we have taken significant strides to bring you closer to us on the digital highway. Here, our connections with you go beyond the showroom, to your home, and to the community at large


Indeed, we are committed to enhance people’s lives. We launched “Gusto Ko” with the idea of aspiration, of listening to what our customers need and want. Now we take a step further with “Kaya Ko,” because we actually have and continue to respond to the hearts of our customers. From there, we take our shared journey forward: “Sama Tayo” because, together, we achieve the success that we seek—for ourselves, for the economy, for the nation. This is what being the most beloved brand and trusted partner of Filipinos is about.


Hyundai, kasama mo sa biyahe ng buhay.