Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai in the Philippines, and HARIBON Foundation, the country’s pioneering crusader for nature conservation and eco-stewardship unveiled last April 22 (Earth Day) the new HARI EcoVan (LEFT) at the Cultural Center of the Philippines (CCP) grounds. The HARI EcoVan, a customized Hyundai H-100, is expected to widen HARIBON’s reach in raising public concern for preserving and propagating the country’s wealth in biodiversity and awareness for its ROAD to 2020 campaign to restore a million hectares of Philippine rainforest. HARI committed to donate two more customized HARI EcoVans that will be released within the year to drive HARI’s advocacy in environmental sustainability through HARIBON’s network in the Visayas and Mindanao. VIPs at the unveiling were (L-R) HARIBON officers led by Chairman John Lesaca and Chief Operating Officer Annabelle Plantilla; HARI Chairman Emeritus Richard Lee and President and CEO Ma. Fe Perez-Agudo.
Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai in the Philippines, and HARIBON Foundation, the country’s pioneering crusader for nature conservation and eco-stewardship unveiled last April 22 (Earth Day) the new HARI EcoVan at the Cultural Center of the Philippines (CCP) grounds.
The HARI EcoVan, a customized Hyundai H-100, is expected to drive HARI’s advocacy in environmental sustainability and expand HARIBON’s continuing bid to raise public concern about preserving and propagating the country’s wealth in biodiversity and awareness of its ROAD to 2020 campaign to restore one million hectares of Philippine rainforest.
VIPs at the unveiling were HARI executives led by Chairman Emeritus Richard L. Lee, President and CEO Ma. Fe Perez-Agudo, HARIBON Chairman John Lesaca, CCP President Dr. Raul Sunico and HARIBON celebrity ambassador, teen star Bea Binene.
“This is a binding partnership and one that we truly honor,” affirmed Ms. Agudo. “The HARI EcoVan is a symbol of our united efforts to help save our natural resources as well serves as a new beacon of hope and inspiration for our future. Educating our youth to be responsible stewards of Mother Nature inspires us to work even harder and more passionately to move the world together for a better tomorrow. As we have learned and experienced as part of the global Hyundai team, the Hyundai way is to live brilliant and make the impossible possible.”
Presently, HARIBON conducts public lectures and sets up exhibits that revolve around the country’s exotic flora and fauna, premier nature spots, threats to these natural wonders, and what people can do to protect and conserve our natural heritage. Through the HARI EcoVan, the said educational material can now reach a greater number of people. Hyundai’s H-100 van, in collaboration with HARIBON and Centro Manufacturing Corporation, was customized to offer a classroom set up, library, an audio-visual system with a large screen for film showing and AVP presentations, interactive games, an art booth for art workshops and storytelling, and a display of HARIBON merchandise and information materials. It is expected to visit a school for three days and reach around 900 students per visit. HARI committed to donate two more customized EcoVans that will be released within the year to drive HARI and HARIBON’s shared advocacy in the Visayas and Mindanao.
Said HARIBON Chairman John Lesaca, “HARIBON celebrates its 40th anniversary November this year. This milestone is made more of a milestone because of our partnership with Hyundai. HARI is a very big contributor to achieving a greener, more sustainable environment and we wish HARI all the best as it embarks on its advocacy for environmental awareness and the protection of Mother Nature.”
Last year, HARIBON cited HARI as the highest single donor to its 2011 reforestation efforts. HARI successfully met its commitment to donate and plant 15,000 seedlings which cover 12 hectares in three sites in Barangay Cuyambay, Tanay, Rizal, which was devastated by Typhoon Ondoy in 2009.
HARI’s partnership with HARIBON was further underscored during the second Hyundai RUN for a Cause held April 29 at the Quirino Grandstand. There, HARI showcased its key CSR programs for 2012-2013 with its partner organizations. Each cause had a designated color to signify HARI’s involvement in different nation-building endeavors: green (environment), gray (social entrepreneurship and countryside development), red (education), orange (community development through health), yellow (Filipino heritage and pride), blue (road safety and responsible car ownership), purple (youth development through sports), and pink (women and children’s rights protection).