Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, brings together experts from the automotive industry and thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON), aimed to generate a new culture of innovation in the industry.

With the theme, “Harnessing Accessible and Responsive Innovation,” the first ever iCON takes place on March 30, 2017 at the Amorsolo and Hidalgo Halls of the World Trade Center. It forms part of the grand kickoff of the highly anticipated Manila International Auto Show (MIAS) 2017, considered the biggest motoring and driving event that draws more than half a million guests every summer.

iCON provides a venue for a dynamic discourse on a whole spectrum of innovation issues, including disruptive transformations, the impacts of the digital revolution, global trends that affect consumer behavior, and the importance of sustainability in the context of long-term competitiveness.

Donald Lim, CEO of Dentsu Aegis Network Philippines, considered one of the founding fathers of digital marketing in the Philippines, jumpstarts the forum with an exhaustive discussion on digital transformations and how they change the global business landscape in his talk on “Future-Proofing Innovation.”

Executive Strategic Planning Director Pamela Garcia of J. Walter Thompson Philippines zeroes in on global trends and creating new frontiers in customer centricity in her presentation on “Unlocking Keys to Innovation Excellence.”

Biodiversity takes center stage in the talk on “Advancing Innovation for Business and Biodiversity in the ASEAN,” as Atty. Roberto Oliva, Executive Director of the ASEAN Centre for Biodiversity, highlights the need to shift to a resource-efficient strategy to ensure sustainability.

Rounding up the forum is a presentation on the inspiring innovation story of Hyundai Motor Company (HMC), aptly entitled “Disruptive Transformation in the Automotive Industry: The Hyundai Story.” Kuen-Young Lee, HMC Brand Strategy Team Head provides the audience a rare opportunity to learn about the latest disruptions in Hyundai and details the company’s journey to innovation and growth.

Envisioned to be a yearly gathering of the country’s top innovators and industry influencers, iCON reinforces the company’s position as one of the leading automotive distributors in the country, with less than two decades into its operations in the local market.

HARI President and CEO Ma. Fe Perez-Agudo notes, “The Hyundai Innovation Congress is designed to be a regular platform to spark dialogue, challenge the status quo, and come up with smart, relevant, and do-able measures that will guide business strategies in the years to come. It is a call for all sectors to embrace innovation—our winning chip in the face of the I.T. Revolution.”

Through the ICON, HARI signifies support to the national agenda of establishing a robust innovation culture. The government, through Department of Trade and Industry Undersecretary Zenaida Maglaya and Department of Science and Technology Secretary Fortunato dela Peṅa, expresses support to this trailblazing endeavor and recognizes HARI as a champion of innovation in the private sector.

iCON Speakers' Profile

1. Future-Proofing Innovation by Mr. Donald Lim

2. Control SHIFT by Ms. Pamela Garcia

3. Advancing Innovation for Business and Biodiversity by Atty. Roberto Oliva

4. Disruptive Transformation in the Automotive Industry-Mr. Kenny Lee