“Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO



    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.


    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …


    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."


    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.



    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …



You can never be too careful once the monsoons set in. Streets get slippery, visibility is impaired, and you would have to deal with flooded roads. Stay safe. Keep your vehicle damage-free during the rainy season. All you have to do is ASK.

Assess the flood conditions.

You don’t want to be another victim with your car stuck in the flood. Take a moment to see if you can actually drive through the water. Ask yourself:

  • Can I see dry road up ahead or a possible exit route nearby?
  • Can I determine the depth of the water based on the other vehicles passing by? 
  • Are there objects or debris in my way that may block my way, puncture my tires, or damage my vehicle?

Observe the MMDA’s simple flood gauging system:

Stay calm. Know your car’s limits.

Now that you know the situation, don’t panic if the road seems impassable.  Forcing your car through puts to risk your engine. You can also lose traction or collide against other cars or other objects on the road. Turn around if you can still do so. If you need to abandon your vehicle, make sure it does not block driveways or get in the way of other vehicles.

Keep an emergency kit and important rescue and service numbers in your vehicle.

The emergency kit should contain a flashlight, bottled water, a towel, extra dry clothes, and a tow rope in case you need to ask for help.

The following emergency numbers will come in handy: 

For medical attention - 16911

For police assistance – 117

In response to the recent catastrophe caused by Typhoon Maring, Hyundai launches F.I.R.S.T. (Fast & Immediate Rescue and Service Team), an emergency assistance service for customers whose Hyundai vehicles were affected by the floods. This service offers 24/7 roadside aid, emergency towing and immediate referral to authorized Hyundai Service Centers. 

For emergencies, call FIRST at (632) 822-3301.