• HYUNDAI STEERS AUTO INDUSTRY TOWARD A CULTURE OF INNOVATION

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, brought together experts from the automotive industry and thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON), aimed to generate a new culture of innovation in the industry.

    HARI President and CEO Ma. Fe Perez-Agudo (front, center) shares a cup of good coffee with (clockwise) ASEAN Centre …

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  • TIPS FOR A STRESS-FREE ROAD TRIP THIS HOLY WEEK

    Gusto mo bang mag-out-of-town this coming Holy Week? Reality check: almost everyone does! Whether you’re planning to do Visita Iglesia with your family or bond with your friends by satisfying your “vitamin sea” needs at the beach, you, along with our fellow Filipinos, will be spending the long weekend on the road. Here are three simple tips that can make your road trips more smooth-sailing:

     

    1. Research your routes. Traffic conditions change during the Holy Week season, so it’s important to …

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  • HYUNDAI UNLEASHES “THE NEXT LEVEL OF LUXURY”

    A true person of substance has a sharp eye for the best things in life. He has the wisdom to know when to work hard and play hard, when to flaunt and when to go low key.  In a world full of clutter, he can make an underrated beauty stand out and become a force to reckon with.

     

     

    Get ready for a game-changer in the Philippines’ luxury vehicle segment – a car born with raw talent, bred to be graceful and poised under any circumstance, and trained to perform with smoothness and silence that …

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  • HYUNDAI’S NEXT STOP: THE 2017 MIAS!

     

    Gusto mo ba ng bago? Hyundai’s all revved up to give you a show like no other!

     

    Experience a whole new Hyundai at the 2017 Manila International Auto Show from March 31 to April 2, 2017 at the World Trade Center, Pasay City.

     

    Sama ka na and witness how the Hyundai experience transforms life’s journey into one big joyride. With the unveiling of the best in customer-driven innovation, the release of the latest game-changers in the auto industry, and the downpour of the most exciting …

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  • HYUNDAI MAKES MARCH SIZZLE WITH “CaRAZY” PROMO

    Tired of the usual car deals? Get ready for the CaRAZIEST ride of your life then! Hyundai’s got your back with offers that makes buying a brand new Hyundai car easy peasy. The “CaRAZY for Hyundai” promo allows you to save big bucks for as much as P100,000 – that is usable as cash discount, downpayment or low monthly subsidies.

     

    Your stressful daily drive can be more exciting for as low as P27k down if you get the tiny yet agile EON.

     

    Your adventure of a lifetime with the Tucson starts …

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To-Die-For Deals on the Hyundai Tucson Only this October!

 

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Hyundai Asia Resources, Inc. (HARI), in collaboration with FOX Philippines, gets zombie-fied, just in time for the premiere of Season 4 of the most watched and anticipated drama series on cable TV.

Hyundai’s close association with The Walking Dead has raised the global car brand’s level of cool. The kiwi green Hyundai Tucson has become a star in its own right as the getaway car of Rick Grimes’ band of survivors. Hyundai’s subsequent creation of The Walking Dead Chop Shop app fired the imagination of zombie-philes the world over to design their own zombie fighting machines.

This October, HARI treats the public to a month-long The Walking Dead-themed promotion, kicking off with the first-ever Filipino-made zombie survival car, a Tucson designed by Atoy Customs. Sightings of the zombie car have created huge buzz on popular social networking sites.

Said HARI President and CEO Ma. Fe Perez-Agudo, “Hyundai is globally recognized for its game-changing moves in the motoring world. We take pride in being closely identified with non-auto brands that exhibit that same fearless, edgy appeal. We expect Hyundai to broaden its platform for dialogue with the young energetic market, as exemplified by the massive global fan base of this phenomenal TV series. Of course, the Philippine market is a big part of that. We’ve been ‘bitten’! That’s why, inspired by the Chop Shop app that Hyundai created especially for fans, we had the Tucson re-imagined as a zombie fighting machine.”

In the spirit of this season of the Undead, Hyundai’s nationwide dealerships are getting zombie-fiedand offer to-die-for deals on the iconic Tucson. No, the show’s kiwi green SUV is not up for grabs, but you can certainly experience the legendary power that made this Hyundai road warrior survive three seasons outrunning hordes of Walkers.

From October 19-31, you can own a brand-new Tucson for as low as P123,000.00. Drop by the zombie-fied Hyundai dealerships and themed mall displays during this period to view the legendary Tucson side-by-side its zombie-fied version. And avail of drop-dead financing deals, huge discounts, as well as surprise giveaways.

Watch out for announcements on the roving zombie-fied displays at the mall nearest you.