• Hyundai Keeps It Clean at the National Car Wash Weekend

    On its 3rd successful run, Hyundai Asia Resources, Inc. (HARI) will hold the Hyundai National Car Wash Weekend on July 1-2 at authorized dealerships, nationwide.   In the 2-day event, Hyundai customers get to enjoy a full vehicle pampering experience inside and out. The usual exterior wash, vacuum and tire black are stashed with the 23-point check-up using the Global Diagnostic System (GDS) Tool.   And the treat just keeps on getting better! Customers get a limited edition golf umbrella if …

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  • HARI Foundation-St. Scho Manila Inaugurate New Training Venue for Next-Gen Leaders

    At the launch of the Ma. Fe Perez-Agudo Center for Leadership Excellence, HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo takes time to inspire younger generations of Scholastican student leaders. Ms. Agudo, a student council president in her campus days, said, “This Center for Leadership Excellence stands as a symbol of all that is true and proud about being a Scholastican for the 21st century.”

     

    Women leaders for others. St. Scholastica’s College Manila President Sr. Mary …

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  • Hyundai Rally Team impresses in Corporate Rally Challenge

     

    Guess who’s back with a vengeance?

     

    After a hiatus from corporate motorsports, Hyundai Asia Resources, Inc. (HARI) in collaboration with Team Hyundai Philippines (THP) showcased their accurate driving skills in the 2017 STV Auto Rally Corporate Challenge (ARCC) last May. The “On Time, All the Time” rally was flagged off at the Harbor Point Mall in Subic Bay, Zambales.

     

    Proving that HARI and THP are motorsport ready, the Hyundai rally contingent brought home notable recognitions, …

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  • Hyundai continues to sizzle with DEALights Promo

     

    Hyundai is not ready to bid summer goodbye, well not yet. In fact, it is geared to further heat up its exciting deals by extending the DEALights Promo up to June 30, 2017

     

    The “DEALights” promo offers easy-to-own schemes for the Accent, Eon, Elantra, Sonata, Veloster, Tucson, Santa Fe and Grand Starex models.

     

    Now, getting the car of your dreams won’t just make you feel smart and proud; it also allows you to save as much as P150,000 that is usable as cash discount; or subsidies to …

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  • HYUNDAI INAUGURATES COMMERCIAL VEHICLE DEALERSHIP IN CAINTA

    The groundbreaking ceremony of Hyundai Trucks and Buses Cainta (HTBC). (L-R) Hyundai Cainta General Manager Jonathan C. Qua; HARI SVP for Trade Operations and Development Cluster Numeriano R. Cortez, Jr.; SARI Group General Manager Maria Antonietta G. Alonzo; SARI President Felix K. Limcaoco III; HARI President and CEO Ma. Fe Perez-Agudo; HARI EVP and CFO, Finance & Trade Support Services Cluster Ladislao Z. Avila, Jr.; SARI SVP/COO Doroteo R. Sornet; and HARI VP for Commercial Trade Division …

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Sales Growth to Improve on Better Supply and Consumer Outlook

“Against a slower domestic economy, global market uncertainties and the seasonal weakness of auto sales in August, consumer demand for Hyundai products continues to be resilient as evidenced by growing customer orders. Supply setbacks, however, continue to lag delivery to our customers and dampen our sales growth. For the remainder of the year, we expect that with a more favourable supply situation, we will be able to keep our sales performance on a positive growth track.”

Ms. Maria Fe Perez-Agudo

President and CEO, Hyundai Asia Resources, Incorporated

 

Performance

HARI sold a total of 13, 271 units from January to August 2011 4% dip from the same period last year. While there was softer growth in the LCV segment, PC sales grew by 4% on the back of significant expansion in the sales of newcomer Hyundai Elantra, Midsize PC bestseller Hyundai Sonata and sports sedan Genesis Coupe.

For the month of August, seasonal sales slowdown and supply limitations dragged sales to decline by 26% from the same month last year. PC sales dropped substantially, particularly in the sub-compact segment, with the stoppage of production of Getz model which recorded marked sales in the prior period. On the other hand, LCV sales grew by 3% with the strong sales of Tucson and the H100.

 

Drivers

Combined with the seasonal downtrend in auto sales for August, global demand-supply gap continues to affect the timeliness of product delivery which in turn leads to increased unmet orders for HARI and deter more positive sales outcomes. Consumption trends for the first seven months of the year showed that car buyers steadily snapped the new Accent, the new Elantra, the Sonata, and the Genesis Coupe. In August, with fresh supplies of the bestselling Tucson, sales rose by 123% or 453 units sold, contributing significantly to the 3% growth in total LCV sales. On the premium side, despite supply constraints, the Grand Starex remains a favorite in its category. 

 

SALES OUTLOOK

HARI’s sales outlook remains optimistic for the rest of the year with expectations of reduced uncertainty from a stable domestic and global economy, better supply situation and improved  consumer outlook from increased consumer liquidity or cash flow from the yuletide bonuses and stronger OFW remittances during the last quarter of the year.

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