• HYUNDAI’S NEXT STOP: THE 2017 MIAS!

     

    Gusto mo ba ng bago? Hyundai’s all revved up to give you a show like no other!

     

    Experience a whole new Hyundai at the 2017 Manila International Auto Show from March 31 to April 2, 2017 at the World Trade Center, Pasay City.

     

    Sama ka na and witness how the Hyundai experience transforms life’s journey into one big joyride. With the unveiling of the best in customer-driven innovation, the release of the latest game-changers in the auto industry, and the downpour of the most exciting …

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  • HYUNDAI MAKES MARCH SIZZLE WITH “CaRAZY” PROMO

    Tired of the usual car deals? Get ready for the CaRAZIEST ride of your life then! Hyundai’s got your back with offers that makes buying a brand new Hyundai car easy peasy. The “CaRAZY for Hyundai” promo allows you to save big bucks for as much as P100,000 – that is usable as cash discount, downpayment or low monthly subsidies.

     

    Your stressful daily drive can be more exciting for as low as P27k down if you get the tiny yet agile EON.

     

    Your adventure of a lifetime with the Tucson starts …

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  • HARI CONTINUES TO IMPRESS WITH 21% GROWTH

    “Our strong start in 2017 paves the way for a promising year as we continue to satisfy our customers with premium quality products and services.” - Ma. Fe Perez-Agudo, HARI President and CEO

     

    Performance and Drivers The Grand Starex Super Express is the commercial version of the best-selling Grand Starex, which has received a wide-range of awards (from Most Comfortable Ride, Best Safety Features, Best Engine Performance, Best Full-size People Carrier, to Automobile of the Year) from various …

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  • HYUNDAI BREAKS GROUND OF NEW COMMERCIAL VEHICLE DEALERSHIP IN LAGUNA

    CALAMBA, Laguna – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai vehicles, in partnership with the Areza Group, recently held a groundbreaking ceremony for the new Hyundai Trucks & Buses dealership. Hyundai Trucks & Buses Calamba is expected to be open for business by June 2017.

     

     

    Pictured: The groundbreaking ceremony of the Hyundai Trucks & Buses dealership soon to rise in Calamba Laguna. From left to right: Florencio Morales Jr., Barangay Captain of …

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  • HARI FOUNDATION. INC. AND GAWAD KALINGA: CLOSE TO A DECADE OF PARTNERSHIP IN DISRUPTION FOR SHARED PROSPERITY

     

    The key to a sustainable corporate social investment lies in identifying one’s sense of purpose and, from there, grow one’s work to benefit both business and society. This was the key message of HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo at the Plenary Session of the 4TH Global Social Business Summit of Gawad Kalinga (GK), held at the Hyundai Center for Green Innovation (HCGI) at the GK Enchanted Farm in Angat, Bulacan. Summit theme was “Social Market: Disruption for Shared …

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Sales Growth to Improve on Better Supply and Consumer Outlook

“Against a slower domestic economy, global market uncertainties and the seasonal weakness of auto sales in August, consumer demand for Hyundai products continues to be resilient as evidenced by growing customer orders. Supply setbacks, however, continue to lag delivery to our customers and dampen our sales growth. For the remainder of the year, we expect that with a more favourable supply situation, we will be able to keep our sales performance on a positive growth track.”

Ms. Maria Fe Perez-Agudo

President and CEO, Hyundai Asia Resources, Incorporated

 

Performance

HARI sold a total of 13, 271 units from January to August 2011 4% dip from the same period last year. While there was softer growth in the LCV segment, PC sales grew by 4% on the back of significant expansion in the sales of newcomer Hyundai Elantra, Midsize PC bestseller Hyundai Sonata and sports sedan Genesis Coupe.

For the month of August, seasonal sales slowdown and supply limitations dragged sales to decline by 26% from the same month last year. PC sales dropped substantially, particularly in the sub-compact segment, with the stoppage of production of Getz model which recorded marked sales in the prior period. On the other hand, LCV sales grew by 3% with the strong sales of Tucson and the H100.

 

Drivers

Combined with the seasonal downtrend in auto sales for August, global demand-supply gap continues to affect the timeliness of product delivery which in turn leads to increased unmet orders for HARI and deter more positive sales outcomes. Consumption trends for the first seven months of the year showed that car buyers steadily snapped the new Accent, the new Elantra, the Sonata, and the Genesis Coupe. In August, with fresh supplies of the bestselling Tucson, sales rose by 123% or 453 units sold, contributing significantly to the 3% growth in total LCV sales. On the premium side, despite supply constraints, the Grand Starex remains a favorite in its category. 

 

SALES OUTLOOK

HARI’s sales outlook remains optimistic for the rest of the year with expectations of reduced uncertainty from a stable domestic and global economy, better supply situation and improved  consumer outlook from increased consumer liquidity or cash flow from the yuletide bonuses and stronger OFW remittances during the last quarter of the year.

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