“Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO



    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.


    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …


    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."


    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.



    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …


Sales Growth to Improve on Better Supply and Consumer Outlook

“Against a slower domestic economy, global market uncertainties and the seasonal weakness of auto sales in August, consumer demand for Hyundai products continues to be resilient as evidenced by growing customer orders. Supply setbacks, however, continue to lag delivery to our customers and dampen our sales growth. For the remainder of the year, we expect that with a more favourable supply situation, we will be able to keep our sales performance on a positive growth track.”

Ms. Maria Fe Perez-Agudo

President and CEO, Hyundai Asia Resources, Incorporated



HARI sold a total of 13, 271 units from January to August 2011 4% dip from the same period last year. While there was softer growth in the LCV segment, PC sales grew by 4% on the back of significant expansion in the sales of newcomer Hyundai Elantra, Midsize PC bestseller Hyundai Sonata and sports sedan Genesis Coupe.

For the month of August, seasonal sales slowdown and supply limitations dragged sales to decline by 26% from the same month last year. PC sales dropped substantially, particularly in the sub-compact segment, with the stoppage of production of Getz model which recorded marked sales in the prior period. On the other hand, LCV sales grew by 3% with the strong sales of Tucson and the H100.



Combined with the seasonal downtrend in auto sales for August, global demand-supply gap continues to affect the timeliness of product delivery which in turn leads to increased unmet orders for HARI and deter more positive sales outcomes. Consumption trends for the first seven months of the year showed that car buyers steadily snapped the new Accent, the new Elantra, the Sonata, and the Genesis Coupe. In August, with fresh supplies of the bestselling Tucson, sales rose by 123% or 453 units sold, contributing significantly to the 3% growth in total LCV sales. On the premium side, despite supply constraints, the Grand Starex remains a favorite in its category. 



HARI’s sales outlook remains optimistic for the rest of the year with expectations of reduced uncertainty from a stable domestic and global economy, better supply situation and improved  consumer outlook from increased consumer liquidity or cash flow from the yuletide bonuses and stronger OFW remittances during the last quarter of the year.