• HARI SALES REMAIN BUOYANT WITH 9% GROWTH

    “Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

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  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.

     

    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …

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  • RECORD-HIGH MARCH SALES PUSH HARI Q1 GROWTH TO 18%

    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."

     

    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

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  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

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  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.

     

     

    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …

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Hyundai Turns Over Grand Starex, Grand Santa Fe Units as The Official Mobility Partner of the Philippine Government for the 23rd World Economic Forum East Asia & the ASEAN Finance Ministers' Investor Seminar

Last May 9, 2014 at the Esplanade in the Mall of Asia, Korean auto giant Hyundai formally turned over the Grand Santa Fe and Grand Starex units to be used as official transport for the ASEAN Finance Ministers’ Investor Seminar (AFMIS) that will be held on May 20, 2014, and the 23rd World Economic Forum on East Asia (WEF-EA) on May 21-23. It is the first time that the Philippines plays host to the WEF-EA.

 

At the turnover ceremony were Hyundai executives led by Mr. Hoo-Keun Kim, Head of Hyundai Motor Company (HMC) Asia and Pacific Regional Office; Hyundai Asia Resources, Inc. (HARI) Board members led by President and CEO Ms. Ma. Fe Perez-Agudo; and Department of Finance (DOF) officials led by National Treasurer Ms. Rosalia de Leon.

 

Eleven Hyundai Grand Santa Fe units will be at the service of finance ministers of the 10 member countries of the ASEAN for the AFMIS, while 52 Grand Starex units have been appointed to transport official WEF-EA 2014 delegates.

 

Hyundai clearly has the edge for the job ahead, having been the official mobility partner of the 45th Asian Development Bank (ADB) Annual Meeting of the Board of Governors last May 2012. A fleet of Hyundai Grand Starex units transported 4,000 delegates, including Finance and Economic Ministers from 67 ADB member countries.

 

Mr. Kim congratulated the official distributor of Hyundai vehicles in the Philippines for this milestone, saying, “The Philippines has been a consistent contributor to the growth of the Hyundai brand in Asia-Pacific… proof to (HARI’s) achievements and its commitment to drive forward the Philippine economy.”

 

While Ms. Agudo affirmed, “True to our commitment to support the drive of the National Government toward sustainable inclusive growth, we look forward to the establishment of a fair, transparent, and competitive market that fosters competition and upholds consumer welfare. This is an advocacy closest to the heart of Hyundai Asia Resources, Inc. as a major player in the Philippine automotive industry.

 

In the spirit of the Hyundai brand slogan “New Thinking. New Possibilities.”, we join the entire Filipino business community in our shared aspiration to take the region forward and redefine it in the ASEAN way.”

 

In addition, the Hyundai executives expressed excitement about having the movers and shakers in global finance and business scene experience up-close the Premium features of the Grand Santa Fe and the Grand Starex, optimistic that as the Philippines tells the world of its amazing ongoing growth track, Hyundai will also be there to tell its own success story in shaping the landscape of the Philippine auto industry, and what it has set to achieve in the future.