Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, brought together experts from the automotive industry and thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON), aimed to generate a new culture of innovation in the industry.

    HARI President and CEO Ma. Fe Perez-Agudo (front, center) shares a cup of good coffee with (clockwise) ASEAN Centre …


    Gusto mo bang mag-out-of-town this coming Holy Week? Reality check: almost everyone does! Whether you’re planning to do Visita Iglesia with your family or bond with your friends by satisfying your “vitamin sea” needs at the beach, you, along with our fellow Filipinos, will be spending the long weekend on the road. Here are three simple tips that can make your road trips more smooth-sailing:


    1. Research your routes. Traffic conditions change during the Holy Week season, so it’s important to …


    A true person of substance has a sharp eye for the best things in life. He has the wisdom to know when to work hard and play hard, when to flaunt and when to go low key.  In a world full of clutter, he can make an underrated beauty stand out and become a force to reckon with.



    Get ready for a game-changer in the Philippines’ luxury vehicle segment – a car born with raw talent, bred to be graceful and poised under any circumstance, and trained to perform with smoothness and silence that …



    Gusto mo ba ng bago? Hyundai’s all revved up to give you a show like no other!


    Experience a whole new Hyundai at the 2017 Manila International Auto Show from March 31 to April 2, 2017 at the World Trade Center, Pasay City.


    Sama ka na and witness how the Hyundai experience transforms life’s journey into one big joyride. With the unveiling of the best in customer-driven innovation, the release of the latest game-changers in the auto industry, and the downpour of the most exciting …


    Tired of the usual car deals? Get ready for the CaRAZIEST ride of your life then! Hyundai’s got your back with offers that makes buying a brand new Hyundai car easy peasy. The “CaRAZY for Hyundai” promo allows you to save big bucks for as much as P100,000 – that is usable as cash discount, downpayment or low monthly subsidies.


    Your stressful daily drive can be more exciting for as low as P27k down if you get the tiny yet agile EON.


    Your adventure of a lifetime with the Tucson starts …


Hyundai Tarlac: Expanding the Reach of Automotive Excellence

CUTTING OF THE RIBBON (L-R) Marco Hizon, Managing Director of Hyundai Tarlac; Ma. Fe Perez-Agudo, President and CEO of HARI; Angelica Hizon, representative from the Hizon Group of Companies;

and Hon. Pearl Angeli Pacada, Vice Governor of Hyundai Tarlac.


They say that change is the only constant thing in this world. For entrepreneur Marco O. Hizon, change can only bring bigger and better things. Indeed, it was one great change in perspective that moved him to venture into the automotive industry with a brand that promised excellence.


Over a decade ago, Hizon recalls dissuading his friends from buying Hyundai vehicles, based on rumors of its inferior make. An encounter with a Hyundai Starex transformed his opinion of the brand. It was this extraordinary belief that shattered doubts and fuelled the critic’s courage to carry the global brand in 2001 with the dealership of Hyundai Pampanga, making him one of the pioneers of the brand in the country.



Larger than life performance—Saxophonist Ian Jacinto and performer Vanessa Radgadhol serenades the crowd as contemporary dancers Erick Arenas and Rica Amor Dayrit interprets the soulful contemporary jazz music.


With the growth of the dealership, Hizon proves once more that “Seeing is believing”. Nine years later, the former critic, now a staunch Hyundai supporter, launched a second dealership: Hyundai Tarlac. With its grand inauguration on November 15, 2011, Hyundai Tarlac expands the reach of automotive excellence in Central Luzon.


The pioneering team leading Hyundai Tarlac has been recognized for their excellent sales performance in bringing Hyundai vehicles to the automotive community. This has been proven by recognition that includes a Hyundai Elite Dealer certification in 2007, and a Bagwis Gold Award in 2010. Professional, caring and proud of their work, the team is determined to bring total customer satisfaction to its clients with high quality products and services that speak of Hyundai’s global brand innovation.



A toast to automotive excellence. (L-R) Ma. Fe Perez-Agudo, President and CEO of HARI; Marco Hizon, Managing Director of Hyundai Tarlac; Angelica Hizon, representative from the Hizon Group of Companies;

and Hon. Pearl Angeli Pacada, Vice Governor of Hyundai Tarlac.


Passionate to deliver top-of-the line service that will win customer loyalty, Hyundai Tarlac is moulding itself to live Hyundai’s global credo of “New Thinking and New Possibilities”. In the process, they are truly becoming a Hyundai Dealer Network Ambassador, a brand liaison who bridges customers to the total Hyundai brand experience which brandishes innovative product design, world-class engineering, genuine and lasting parts and customer-centric service.



The Tarlac-based Sinukwan Cultural Dance Group rendered a colourful performance that reflects the rich traditions of Tarlac province, adding a touch of local flavour to the grand launch.


Hyundai Tarlac engages each customer with an immersive brand experience that is geared to change one’s perceptions about motoring. Hyundai Tarlac will change the automotive landscape with its determination to provide Hyundai’s automotive excellence in the growing motoring community in Tarlac. As Hyundai Tarlac opens its doors, Tarlakenyos will experience the modern premium lifestyle that Hyundai motorists are enjoying across the world.



Grounded on confidence for the Hyundai Brand: Hyundai Tarlac is set to change the automotive landscape with its determination to provide Hyundai’s automotive excellence in the growing motoring community in Tarlac.

Hyundai Tarlac is located at McArthur Highway, San Sebastian, Tarlac City. They are open from Mondays to Saturdays, and may be contacted thru telephone numbers (045) 8001111.