• HARI SALES REMAIN BUOYANT WITH 9% GROWTH

    “Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

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  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.

     

    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …

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  • RECORD-HIGH MARCH SALES PUSH HARI Q1 GROWTH TO 18%

    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."

     

    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

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  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

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  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.

     

     

    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …

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“Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run

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The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.

 

A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.

 

In the passenger car category, the Accent Sedan 1.6 CRDi 6M/T (Dsl) topped the list, beating smaller and lighter vehicles in the A-Segment with a rating of 29.41km/L, and bested major competitors in the B-Segment despite having the highest engine displacement (1.6L vs 1.3L-1.5L engines). The Accent Hatch also performed well, notching 8th place in the B-Segment and entering the overall top 20 list with fuel consumption of 25.64 km/L.

 

The Elantra 1.6 GL 6M/T ranked third in the C-Segment with a rating of 27.83km/L. Being a gasoline-fed vehicle, the Elantra surprisingly shared similar fuel efficiency results with its top two diesel rivals.

 

In the SUV category, the Tucson (Gas and Diesel) and the Santa Fe CRDi were among the Top 10 performers in the entire segment. The Tucson CRDi, which ranked second in the Compact SUV segment, turned out to be more fuel efficient than smaller and lighter SUVs, with a rating of 24.80km/L.

 

While in the mid-size SUV category, the Santa Fe CRDi ranked second with a fuel consumption rating of 22.76km/L, outperforming its peers with exceptional fuel efficiency despite having one of the most powerful engines among the SUV participants.

 

Said HARI President and CEO Ma. Fe Perez-Agudo, “The results of the Department of Energy’s (DOE) Euro 4 Fuel Economy Run only validate our commitment to responsible innovation-innovation that responds to our customer’s desire for fuel economy and is responsible to the community and to the environment in our concerted bid to reduce toxic emissions in the atmosphere. That is what being Euro 4-compliant is all about. As our ongoing “Gusto” campaign goes, we are proactively responding to what customers today need and want. I am proud to say that Hyundai engineering innovation in the Accent, Accent Hatch, All-New Elantra, All-New Tucson, and Santa Fe continues to give the market just that.”