Latest News

  • HARI SALES LEAPS 50% IN FIRST NINE MONTHS

    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …

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  • HYUNDAI PARTNERS WITH TOP BANKS FOR “OMG EON DEALS!”

     

    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

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  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run

     

    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.

     

    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.

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  • HYUNDAI KICKS OFF THE 1ST QUARTER WITH 39% GROWTH

    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

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  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …

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HYUNDAI SALES UP 6% IN JULY

 “As Hyundai sales cruised through another month in a positive note, HARI is expected to maintain its solid pace for the remainder of the year buoyed by strong growth in the economy fueled by robust household consumption.”

- Ma. Fe Perez-Agudo, HARI President and CEO

 

Performance and Drivers

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, registered a promising 6% year-on-year growth in July to a total of 1,952 units.

 

Hyundai’s positive sales track was sustained by brisk sales from the Passenger Car (PC) segment. PC sales hit a total of 1,411 units in July, reflecting 33% growth in sales. The strong showing from PCs has managed to boost its year-to-date performance by 22% to a total of 9,307 units. The Korean brand’s PC sales was kept healthy by the outstanding performance from the EON and Accent, both of which posted 191% and 69% year-on-year growth in July.

 

However, Light Commercial Vehicle segment (LCV) was unable to keep pace with the stellar growth of the PC segment. Sales for the LCV front dropped by 31% to only 541 units sold in July. Meanwhile, the year-to-date sales performance of LCV segment declined by 18% totaling to 4,296 units. Notwithstanding the LCV segment’s lackluster performance, the Grand Starex outperformed with 34% growth in sales for the month of July banking on its established brand presence in the Philippines.

 

Over-all, Hyundai’s sales tally for the first seven months of the year reached a total of 13,603 units or up by 6% compared to the same period last year.

 

Sales and Economic Outlook

The Bangko Sentral ng Pilipinas (BSP) has decided to raise interest rate by 25 basis points as a pre-emptive response to temper the expanding inflationary environment. According to the BSP, notwithstanding the higher interest rate outlook, the economy is still expected to hit the 6.5% to 7.5% growth target this year. Consumer spending is seen to remain strong for the rest of the year due to the sustained US dollar remittance inflow from OFWs and the support from the BPO sector.

 

The automotive industry is expected to hit another double-digit growth this year due to favorable macroeconomic fundamentals.

 

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