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CALAMBA, Laguna – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai vehicles, in partnership with the Areza Group, recently held a groundbreaking ceremony for the new Hyundai Trucks & Buses dealership. Hyundai Trucks & Buses Calamba is expected to be open for business by June 2017.
Pictured: The groundbreaking ceremony of the Hyundai Trucks & Buses dealership soon to rise in Calamba Laguna. From left to right: Florencio …
The key to a sustainable corporate social investment lies in identifying one’s sense of purpose and, from there, grow one’s work to benefit both business and society. This was the key message of HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo at the Plenary Session of the 4TH Global Social Business Summit of Gawad Kalinga (GK), held at the Hyundai Center for Green Innovation (HCGI) at the GK Enchanted Farm in Angat, Bulacan. Summit theme was “Social Market: …
MANILA, Philippines - Hyundai Asia Resources Inc., the Philippines’ official distributor of Hyundai vehicles, has finally launched the new Hyundai Grand Starex Super Express in response to the fast-growing commuting needs of mobile Filipinos.
The Grand Starex Super Express is the commercial version of the best-selling Grand Starex, which has received a wide-range of awards (from Most Comfortable Ride, Best Safety Features, Best Engine Performance, Best Full-size People Carrier, …
“Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry. With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.” - Ma. Fe Perez-Agudo, HARI President and CEO Performance and Drivers Hyundai Asia …
Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …
“A stellar outlook for the remainder of the year anchored on positive business and
consumer sentiments bodes well for yet another exceptional year for
Hyundai and the Philippine automotive industry.”
- Ma. Fe Perez-Agudo, HARI President and CEO
Performance and Drivers
Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, posted a 21% Year-on-Year (YoY) increase in July with sales soaring to 1,844 units against 1,530 during the same month a year ago.
The popularity of the brand’s Light Commercial Vehicles (LCV) drove the July sales blitz, with all LCV offerings registering significant growth numbers to contribute to an overall 80% segment increase for the period. The all-new Santa Fe Mid-Size SUV continued to offer discerning Filipino buyers a taste of luxury without compromise, managing to roll out 113 units against just 2 in July 2012. Following this trend was the Grand Starex Passenger Van which posted a 69% uptick, while the H100 utility truck improved its performance by a stellar 306%. Rounding out the LCV onslaught was the Tucson, which reinforced its position as the number one Compact SUV in the market with a solid 5% increase in sales for the period.
Not to be outdone, the Elantra, 2012 Philippine Car of the Year carried the torch for the brand’s Passenger Car (PC) vehicles, expanding by 143% in the given period to offset steep supply constraints in the sub compact category.
Overall, Hyundai’s strong July performance has jumpstarted the brand’s campaign for the 2nd half of the year, compensating for the decline in the first semester to end with a mere 10% drop through the first 7 months of 2013.
Sales and Economic Outlook
Amid the below-trend growth seen across Asia, the Philippine economy continues to be a bright spot in the region and is projected to grow at breakneck pace towards year-end as the surging domestic economy offsets weaknesses in export demand. As a result, international institutions Standard and Poor’s as well as the International Monetary Fund have recognized the country’s upbeat performance and have accordingly hiked year-end GDP forecasts to a best-in-region 6.9-7% despite concerns about capital withdrawal leading to uncertainties in the global market.
With the economic and business landscape at an upward trajectory, the Philippine automotive industry is poised to attract yet another year of record-breaking performance.