“Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO



    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.


    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …


    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."


    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.



    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …




“A stellar outlook for the remainder of the year anchored on positive business and

consumer sentiments bodes well for yet another exceptional year for

Hyundai and the Philippine automotive industry.”

- Ma. Fe Perez-Agudo, HARI President and CEO


Performance and Drivers


Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, posted a 21% Year-on-Year (YoY) increase in July with sales soaring to 1,844 units against 1,530 during the same month a year ago.


The popularity of the brand’s Light Commercial Vehicles (LCV) drove the July sales blitz, with all LCV offerings registering significant growth numbers to contribute to an overall 80% segment increase for the period. The all-new Santa Fe Mid-Size SUV continued to offer discerning Filipino buyers a taste of luxury without compromise, managing to roll out 113 units against just 2 in July 2012. Following this trend was the Grand Starex Passenger Van which posted a 69% uptick, while the H100 utility truck improved its performance by a stellar 306%. Rounding out the LCV onslaught was the Tucson, which reinforced its position as the number one Compact SUV in the market with a solid 5% increase in sales for the period.


Not to be outdone, the Elantra, 2012 Philippine Car of the Year carried the torch for the brand’s Passenger Car (PC) vehicles, expanding by 143% in the given period to offset steep supply constraints in the sub compact category.


Overall, Hyundai’s strong July performance has jumpstarted the brand’s campaign for the 2nd half of the year, compensating for the decline in the first semester to end with a mere 10% drop through the first 7 months of 2013.


Sales and Economic Outlook


Amid the below-trend growth seen across Asia, the Philippine economy continues to be a bright spot in the region and is projected to grow at breakneck pace towards year-end as the surging domestic economy offsets weaknesses in export demand. As a result, international institutions Standard and Poor’s as well as the International Monetary Fund have recognized the country’s upbeat performance and have accordingly hiked year-end GDP forecasts to a best-in-region 6.9-7% despite concerns about capital withdrawal leading to uncertainties in the global market.


With the economic and business landscape at an upward trajectory, the Philippine automotive industry is poised to attract yet another year of record-breaking performance.