• Hyundai Brings The XCIENT Power At The 2017 PHILCONSTRUCT

      PASAY CITY, Manila – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, will be introducing the New Generation of the Hyundai XCIENT heavy-duty truck at the 2017 PHILCONSTRUCT Construction Show which will be held at the World Trade Center & SMX Convention Center, SM Mall of Asia from January 6 to 9, 2018.   PHILCONSTRUCT is the biggest construction show in the country. It caters both to the heavy equipment and machinery, …

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  • Hyundai Dream Center Philippines: Hyundai's Christmas Gift to our Underprivileged Youth

    (L-R) HARI Chairman Emeritus Richard L. Lee, HARI President and CEO Maria Fe Perez-Agudo, Plan International Philippines Country Director Dennis Guy O’Brien, and Plan International Korea External Relations Team Manager Choi Yun Sung

     

    December 5, 2017– Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, joined forces with the world’s third largest vehicle manufacturer, Hyundai Motor Company of South Korea (HMC) in …

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  • Hyundai Sparks GREEN Revolution in Marikina City

    At the Groundbreaking Ceremony of Hyundai Marikina were: (L-R) Hyundai Asia Resources, Inc. (HARI) SVP – Trade Operations and Development Cluster Numeriano Cortez, Jr., Marikina City Business Permits and Licensing Office Department Head Atty. Nancy Teylan, Marikina City First District Representative Bayani Fernando, Marikina City Mayor Marcelino Teodoro, Shaw Automotive Resources, Inc. (SARI) President Felix Limcaoco III, HARI President and CEO Ma. Fe Perez-Agudo, HARI EVP and CFO Ladislao …

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  • HARI grows by 12% in November with Grand Starex and Accent; H100 stages grand recoup

      “2017 PROVED TO BE UPBEAT FOR Hyundai, reflecting our driven and empowered industry. We expect to maintain this growth momentum, thereby contributing to the overall growth of the economy for 2017.” --Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, registered positive year-to-date growth in Passenger Car (PC) and Light Commercial Vehicle (LCV) sales, growing by 12% …

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  • Hyundai Gears Up for 2018: Focused to Meet a Wide Range of Demands in Transport and Mobility

      Hyundai Asia Resources, Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial (trucks and buses) vehicles, gears up in anticipation of the government’s intensified push for infrastructure in 2018. With its line of passenger cars, commercial, and special vehicles braced for a wide range of mobility and payload requirements, HARI underscores its role as the Filipino’s lifetime partner to success.   “We are broadening our corporate horizon at a very opportune …

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HYUNDAI SALES UP 21% IN JULY

 

“A stellar outlook for the remainder of the year anchored on positive business and

consumer sentiments bodes well for yet another exceptional year for

Hyundai and the Philippine automotive industry.”

- Ma. Fe Perez-Agudo, HARI President and CEO

 

Performance and Drivers

 

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, posted a 21% Year-on-Year (YoY) increase in July with sales soaring to 1,844 units against 1,530 during the same month a year ago.

 

The popularity of the brand’s Light Commercial Vehicles (LCV) drove the July sales blitz, with all LCV offerings registering significant growth numbers to contribute to an overall 80% segment increase for the period. The all-new Santa Fe Mid-Size SUV continued to offer discerning Filipino buyers a taste of luxury without compromise, managing to roll out 113 units against just 2 in July 2012. Following this trend was the Grand Starex Passenger Van which posted a 69% uptick, while the H100 utility truck improved its performance by a stellar 306%. Rounding out the LCV onslaught was the Tucson, which reinforced its position as the number one Compact SUV in the market with a solid 5% increase in sales for the period.

 

Not to be outdone, the Elantra, 2012 Philippine Car of the Year carried the torch for the brand’s Passenger Car (PC) vehicles, expanding by 143% in the given period to offset steep supply constraints in the sub compact category.

 

Overall, Hyundai’s strong July performance has jumpstarted the brand’s campaign for the 2nd half of the year, compensating for the decline in the first semester to end with a mere 10% drop through the first 7 months of 2013.

 

Sales and Economic Outlook

 

Amid the below-trend growth seen across Asia, the Philippine economy continues to be a bright spot in the region and is projected to grow at breakneck pace towards year-end as the surging domestic economy offsets weaknesses in export demand. As a result, international institutions Standard and Poor’s as well as the International Monetary Fund have recognized the country’s upbeat performance and have accordingly hiked year-end GDP forecasts to a best-in-region 6.9-7% despite concerns about capital withdrawal leading to uncertainties in the global market.

 

With the economic and business landscape at an upward trajectory, the Philippine automotive industry is poised to attract yet another year of record-breaking performance.