• HYUNDAI STEERS AUTO INDUSTRY TOWARD A CULTURE OF INNOVATION

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, brought together experts from the automotive industry and thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON), aimed to generate a new culture of innovation in the industry.

    HARI President and CEO Ma. Fe Perez-Agudo (front, center) shares a cup of good coffee with (clockwise) ASEAN Centre …

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  • TIPS FOR A STRESS-FREE ROAD TRIP THIS HOLY WEEK

    Gusto mo bang mag-out-of-town this coming Holy Week? Reality check: almost everyone does! Whether you’re planning to do Visita Iglesia with your family or bond with your friends by satisfying your “vitamin sea” needs at the beach, you, along with our fellow Filipinos, will be spending the long weekend on the road. Here are three simple tips that can make your road trips more smooth-sailing:

     

    1. Research your routes. Traffic conditions change during the Holy Week season, so it’s important to …

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  • HYUNDAI UNLEASHES “THE NEXT LEVEL OF LUXURY”

    A true person of substance has a sharp eye for the best things in life. He has the wisdom to know when to work hard and play hard, when to flaunt and when to go low key.  In a world full of clutter, he can make an underrated beauty stand out and become a force to reckon with.

     

     

    Get ready for a game-changer in the Philippines’ luxury vehicle segment – a car born with raw talent, bred to be graceful and poised under any circumstance, and trained to perform with smoothness and silence that …

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  • HYUNDAI’S NEXT STOP: THE 2017 MIAS!

     

    Gusto mo ba ng bago? Hyundai’s all revved up to give you a show like no other!

     

    Experience a whole new Hyundai at the 2017 Manila International Auto Show from March 31 to April 2, 2017 at the World Trade Center, Pasay City.

     

    Sama ka na and witness how the Hyundai experience transforms life’s journey into one big joyride. With the unveiling of the best in customer-driven innovation, the release of the latest game-changers in the auto industry, and the downpour of the most exciting …

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  • HYUNDAI MAKES MARCH SIZZLE WITH “CaRAZY” PROMO

    Tired of the usual car deals? Get ready for the CaRAZIEST ride of your life then! Hyundai’s got your back with offers that makes buying a brand new Hyundai car easy peasy. The “CaRAZY for Hyundai” promo allows you to save big bucks for as much as P100,000 – that is usable as cash discount, downpayment or low monthly subsidies.

     

    Your stressful daily drive can be more exciting for as low as P27k down if you get the tiny yet agile EON.

     

    Your adventure of a lifetime with the Tucson starts …

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HYUNDAI SALES UP 21% IN JULY

 

“A stellar outlook for the remainder of the year anchored on positive business and

consumer sentiments bodes well for yet another exceptional year for

Hyundai and the Philippine automotive industry.”

- Ma. Fe Perez-Agudo, HARI President and CEO

 

Performance and Drivers

 

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, posted a 21% Year-on-Year (YoY) increase in July with sales soaring to 1,844 units against 1,530 during the same month a year ago.

 

The popularity of the brand’s Light Commercial Vehicles (LCV) drove the July sales blitz, with all LCV offerings registering significant growth numbers to contribute to an overall 80% segment increase for the period. The all-new Santa Fe Mid-Size SUV continued to offer discerning Filipino buyers a taste of luxury without compromise, managing to roll out 113 units against just 2 in July 2012. Following this trend was the Grand Starex Passenger Van which posted a 69% uptick, while the H100 utility truck improved its performance by a stellar 306%. Rounding out the LCV onslaught was the Tucson, which reinforced its position as the number one Compact SUV in the market with a solid 5% increase in sales for the period.

 

Not to be outdone, the Elantra, 2012 Philippine Car of the Year carried the torch for the brand’s Passenger Car (PC) vehicles, expanding by 143% in the given period to offset steep supply constraints in the sub compact category.

 

Overall, Hyundai’s strong July performance has jumpstarted the brand’s campaign for the 2nd half of the year, compensating for the decline in the first semester to end with a mere 10% drop through the first 7 months of 2013.

 

Sales and Economic Outlook

 

Amid the below-trend growth seen across Asia, the Philippine economy continues to be a bright spot in the region and is projected to grow at breakneck pace towards year-end as the surging domestic economy offsets weaknesses in export demand. As a result, international institutions Standard and Poor’s as well as the International Monetary Fund have recognized the country’s upbeat performance and have accordingly hiked year-end GDP forecasts to a best-in-region 6.9-7% despite concerns about capital withdrawal leading to uncertainties in the global market.

 

With the economic and business landscape at an upward trajectory, the Philippine automotive industry is poised to attract yet another year of record-breaking performance.