• HYUNDAI STEERS AUTO INDUSTRY TOWARD A CULTURE OF INNOVATION

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, brought together experts from the automotive industry and thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON), aimed to generate a new culture of innovation in the industry.

    HARI President and CEO Ma. Fe Perez-Agudo (front, center) shares a cup of good coffee with (clockwise) ASEAN Centre …

    Read More...
  • TIPS FOR A STRESS-FREE ROAD TRIP THIS HOLY WEEK

    Gusto mo bang mag-out-of-town this coming Holy Week? Reality check: almost everyone does! Whether you’re planning to do Visita Iglesia with your family or bond with your friends by satisfying your “vitamin sea” needs at the beach, you, along with our fellow Filipinos, will be spending the long weekend on the road. Here are three simple tips that can make your road trips more smooth-sailing:

     

    1. Research your routes. Traffic conditions change during the Holy Week season, so it’s important to …

    Read More...
  • HYUNDAI UNLEASHES “THE NEXT LEVEL OF LUXURY”

    A true person of substance has a sharp eye for the best things in life. He has the wisdom to know when to work hard and play hard, when to flaunt and when to go low key.  In a world full of clutter, he can make an underrated beauty stand out and become a force to reckon with.

     

     

    Get ready for a game-changer in the Philippines’ luxury vehicle segment – a car born with raw talent, bred to be graceful and poised under any circumstance, and trained to perform with smoothness and silence that …

    Read More...
  • HYUNDAI’S NEXT STOP: THE 2017 MIAS!

     

    Gusto mo ba ng bago? Hyundai’s all revved up to give you a show like no other!

     

    Experience a whole new Hyundai at the 2017 Manila International Auto Show from March 31 to April 2, 2017 at the World Trade Center, Pasay City.

     

    Sama ka na and witness how the Hyundai experience transforms life’s journey into one big joyride. With the unveiling of the best in customer-driven innovation, the release of the latest game-changers in the auto industry, and the downpour of the most exciting …

    Read More...
  • HYUNDAI MAKES MARCH SIZZLE WITH “CaRAZY” PROMO

    Tired of the usual car deals? Get ready for the CaRAZIEST ride of your life then! Hyundai’s got your back with offers that makes buying a brand new Hyundai car easy peasy. The “CaRAZY for Hyundai” promo allows you to save big bucks for as much as P100,000 – that is usable as cash discount, downpayment or low monthly subsidies.

     

    Your stressful daily drive can be more exciting for as low as P27k down if you get the tiny yet agile EON.

     

    Your adventure of a lifetime with the Tucson starts …

    Read More...

HYUNDAI REGISTERS 2% GROWTH IN NOVEMBER

“Closing the year with six consecutive months of growth is a positive reinforcement for the brand as it aims to end 2013 on a high with new and exciting models to excite the Filipino consumer.”

- Ma. Fe Perez-Agudo, HARI President and CEO

Performance and Drivers

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, registered a promising 2% hike in November 2013 against the same month a year ago to finish the period with 1,712 units sold from 1,673 in November 2012.

Despite lackluster showings from the Tucson and Elantra who are both set to receive mid-cycle changes soon, the Korean brand’s tally was kept healthy by popular receptions for the Eon and Santa Fe models.

The Eon, in particular, posted its best sales month thus far in 2013 with a November tally amounting to 655 units. This output has helped the brand’s Passenger Car (PC) segment to a commendable 13% increase for the period.

On the Light Commercial Vehicle (LCV) front, the luxurious Santa Fe Mid-Sized SUV performed exceptionally well, doubling its performance from last year with a month-end total of 207 units rolling out of dealerships.

Together, the popularity of Hyundai’s vehicles across various segments has given the brand its 6th straight month of growth and yet another positive reinforcement heading towards the year-end Christmas rush, where it is now a mere 4% off its tally compared to its year-to-date figure a year ago.

Sales and Economic Outlook

The Philippines has outperformed expectations as the local economy expanded by 7% in the third quarter of 2013. This, however, is slightly lower than the 7.3% growth posted in the same quarter last year.  Growth was tempered by the natural calamities that caused a major setback in output produced during the quarter. Nevertheless, the resiliency in domestic demand has continued to be a major engine of growth, solidifying the economy from global turbulence.

Despite anticipation of an economic slowdown next year following the destruction brought about by Typhoon Haiyan, the projected re-construction boom and surge in OFW remittances will help the economy gain back its ground and hit the 6.5% to 7% growth momentum according to government targets.

With the Philippine economy on solid footing, consumer sentiment for big ticket items and vehicles remain bullish as key macro fundamentals support demand.