“Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO



    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.


    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …


    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."


    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.



    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …



“Closing the year with six consecutive months of growth is a positive reinforcement for the brand as it aims to end 2013 on a high with new and exciting models to excite the Filipino consumer.”

- Ma. Fe Perez-Agudo, HARI President and CEO

Performance and Drivers

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, registered a promising 2% hike in November 2013 against the same month a year ago to finish the period with 1,712 units sold from 1,673 in November 2012.

Despite lackluster showings from the Tucson and Elantra who are both set to receive mid-cycle changes soon, the Korean brand’s tally was kept healthy by popular receptions for the Eon and Santa Fe models.

The Eon, in particular, posted its best sales month thus far in 2013 with a November tally amounting to 655 units. This output has helped the brand’s Passenger Car (PC) segment to a commendable 13% increase for the period.

On the Light Commercial Vehicle (LCV) front, the luxurious Santa Fe Mid-Sized SUV performed exceptionally well, doubling its performance from last year with a month-end total of 207 units rolling out of dealerships.

Together, the popularity of Hyundai’s vehicles across various segments has given the brand its 6th straight month of growth and yet another positive reinforcement heading towards the year-end Christmas rush, where it is now a mere 4% off its tally compared to its year-to-date figure a year ago.

Sales and Economic Outlook

The Philippines has outperformed expectations as the local economy expanded by 7% in the third quarter of 2013. This, however, is slightly lower than the 7.3% growth posted in the same quarter last year.  Growth was tempered by the natural calamities that caused a major setback in output produced during the quarter. Nevertheless, the resiliency in domestic demand has continued to be a major engine of growth, solidifying the economy from global turbulence.

Despite anticipation of an economic slowdown next year following the destruction brought about by Typhoon Haiyan, the projected re-construction boom and surge in OFW remittances will help the economy gain back its ground and hit the 6.5% to 7% growth momentum according to government targets.

With the Philippine economy on solid footing, consumer sentiment for big ticket items and vehicles remain bullish as key macro fundamentals support demand.