• HARI Scores Double Win For Service Excellence

    Award-winning customer service. HARI S-AVP for After-Sales Service Operations (4th from left) Richard Gapasin received the prestigious Excellent Customer Service Achievement award for the passenger cars segment from HMC EVP & COO for International Operations Division Byung Kwon Rhim (rightmost) at the Global Customer Service Innovation Seminar held from July 4 to 6, 2017, in Seoul, Korea.   Becoming the most trusted lifetime partner of the Filipino goes beyond providing mobility solutions. It …

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  • HFI Salutes PH Team to 58th International Mathematical Olympiad

    HARI Foundation, Inc. roots for the PH Math team to the 58th International Mathematical Olympiad. Flying off to this year’s host city, Rio de Janeiro are: (first row, L-R) Team Leader Dr. Richard Eden (Ateneo de Manila University), Clyde Weslet Ang (Chiang Kai Shek College), Farrell Eldrian Wu (MGC New Life Christian Academy), Deputy Team Leader Dr. Louie John Vallejo (University of the Philippines-Diliman); (second row, L-R) Sean Anderson Ty (Zamboanga Chong Hua High School), Shaquille Wyan …

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  • HARI Foundation, Inc. Champions Biodiversity Conservation in the Asean Region

    One for Biodiversity. HARI Foundation, Inc. (HFI), led by President Ma. Fe Perez-Agudo, and ASEAN Centre for Biodiversity (ACB), led by Director Atty. Roberto Oliva, commit to intensify efforts at preserving the ASEAN region’s rich but threatened biodiversity.   Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility (CSR) arm HARI Foundation, Inc. (HFI), takes up the cudgels for the environment in a grand new way as the Philippine automotive industry’s champion for …

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  • Hyundai: Official Mobility Partner of ASEAN Biodiversity Heroes

    A show of force for the environment. HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo and ASEAN Centre for Biodiversity (ACB) Director Atty. Roberto Oliva commit to intensify efforts at conserving the ASEAN region’s rich but threatened biodiversity.   Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility (CSR) arm HARI Foundation, Inc. (HFI), has partnered with the ASEAN Centre for Biodiversity (ACB), to take its advocacy for education in environmental …

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  • Hyundai Keeps It Clean at the National Car Wash Weekend

    On its 3rd successful run, Hyundai Asia Resources, Inc. (HARI) will hold the Hyundai National Car Wash Weekend on July 1-2 at authorized dealerships, nationwide.   In the 2-day event, Hyundai customers get to enjoy a full vehicle pampering experience inside and out. The usual exterior wash, vacuum and tire black are stashed with the 23-point check-up using the Global Diagnostic System (GDS) Tool.   And the treat just keeps on getting better! Customers get a limited edition golf umbrella if …

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HYUNDAI REGISTERS 2% GROWTH IN NOVEMBER

“Closing the year with six consecutive months of growth is a positive reinforcement for the brand as it aims to end 2013 on a high with new and exciting models to excite the Filipino consumer.”

- Ma. Fe Perez-Agudo, HARI President and CEO

Performance and Drivers

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, registered a promising 2% hike in November 2013 against the same month a year ago to finish the period with 1,712 units sold from 1,673 in November 2012.

Despite lackluster showings from the Tucson and Elantra who are both set to receive mid-cycle changes soon, the Korean brand’s tally was kept healthy by popular receptions for the Eon and Santa Fe models.

The Eon, in particular, posted its best sales month thus far in 2013 with a November tally amounting to 655 units. This output has helped the brand’s Passenger Car (PC) segment to a commendable 13% increase for the period.

On the Light Commercial Vehicle (LCV) front, the luxurious Santa Fe Mid-Sized SUV performed exceptionally well, doubling its performance from last year with a month-end total of 207 units rolling out of dealerships.

Together, the popularity of Hyundai’s vehicles across various segments has given the brand its 6th straight month of growth and yet another positive reinforcement heading towards the year-end Christmas rush, where it is now a mere 4% off its tally compared to its year-to-date figure a year ago.

Sales and Economic Outlook

The Philippines has outperformed expectations as the local economy expanded by 7% in the third quarter of 2013. This, however, is slightly lower than the 7.3% growth posted in the same quarter last year.  Growth was tempered by the natural calamities that caused a major setback in output produced during the quarter. Nevertheless, the resiliency in domestic demand has continued to be a major engine of growth, solidifying the economy from global turbulence.

Despite anticipation of an economic slowdown next year following the destruction brought about by Typhoon Haiyan, the projected re-construction boom and surge in OFW remittances will help the economy gain back its ground and hit the 6.5% to 7% growth momentum according to government targets.

With the Philippine economy on solid footing, consumer sentiment for big ticket items and vehicles remain bullish as key macro fundamentals support demand.