• Hyundai Keeps It Clean at the National Car Wash Weekend

    On its 3rd successful run, Hyundai Asia Resources, Inc. (HARI) will hold the Hyundai National Car Wash Weekend on July 1-2 at authorized dealerships, nationwide.   In the 2-day event, Hyundai customers get to enjoy a full vehicle pampering experience inside and out. The usual exterior wash, vacuum and tire black are stashed with the 23-point check-up using the Global Diagnostic System (GDS) Tool.   And the treat just keeps on getting better! Customers get a limited edition golf umbrella if …

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  • HARI Foundation-St. Scho Manila Inaugurate New Training Venue for Next-Gen Leaders

    At the launch of the Ma. Fe Perez-Agudo Center for Leadership Excellence, HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo takes time to inspire younger generations of Scholastican student leaders. Ms. Agudo, a student council president in her campus days, said, “This Center for Leadership Excellence stands as a symbol of all that is true and proud about being a Scholastican for the 21st century.”

     

    Women leaders for others. St. Scholastica’s College Manila President Sr. Mary …

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  • Hyundai Rally Team impresses in Corporate Rally Challenge

     

    Guess who’s back with a vengeance?

     

    After a hiatus from corporate motorsports, Hyundai Asia Resources, Inc. (HARI) in collaboration with Team Hyundai Philippines (THP) showcased their accurate driving skills in the 2017 STV Auto Rally Corporate Challenge (ARCC) last May. The “On Time, All the Time” rally was flagged off at the Harbor Point Mall in Subic Bay, Zambales.

     

    Proving that HARI and THP are motorsport ready, the Hyundai rally contingent brought home notable recognitions, …

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  • Hyundai continues to sizzle with DEALights Promo

     

    Hyundai is not ready to bid summer goodbye, well not yet. In fact, it is geared to further heat up its exciting deals by extending the DEALights Promo up to June 30, 2017

     

    The “DEALights” promo offers easy-to-own schemes for the Accent, Eon, Elantra, Sonata, Veloster, Tucson, Santa Fe and Grand Starex models.

     

    Now, getting the car of your dreams won’t just make you feel smart and proud; it also allows you to save as much as P150,000 that is usable as cash discount; or subsidies to …

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  • HYUNDAI INAUGURATES COMMERCIAL VEHICLE DEALERSHIP IN CAINTA

    The groundbreaking ceremony of Hyundai Trucks and Buses Cainta (HTBC). (L-R) Hyundai Cainta General Manager Jonathan C. Qua; HARI SVP for Trade Operations and Development Cluster Numeriano R. Cortez, Jr.; SARI Group General Manager Maria Antonietta G. Alonzo; SARI President Felix K. Limcaoco III; HARI President and CEO Ma. Fe Perez-Agudo; HARI EVP and CFO, Finance & Trade Support Services Cluster Ladislao Z. Avila, Jr.; SARI SVP/COO Doroteo R. Sornet; and HARI VP for Commercial Trade Division …

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HYUNDAI REGISTERS 2% GROWTH IN NOVEMBER

“Closing the year with six consecutive months of growth is a positive reinforcement for the brand as it aims to end 2013 on a high with new and exciting models to excite the Filipino consumer.”

- Ma. Fe Perez-Agudo, HARI President and CEO

Performance and Drivers

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, registered a promising 2% hike in November 2013 against the same month a year ago to finish the period with 1,712 units sold from 1,673 in November 2012.

Despite lackluster showings from the Tucson and Elantra who are both set to receive mid-cycle changes soon, the Korean brand’s tally was kept healthy by popular receptions for the Eon and Santa Fe models.

The Eon, in particular, posted its best sales month thus far in 2013 with a November tally amounting to 655 units. This output has helped the brand’s Passenger Car (PC) segment to a commendable 13% increase for the period.

On the Light Commercial Vehicle (LCV) front, the luxurious Santa Fe Mid-Sized SUV performed exceptionally well, doubling its performance from last year with a month-end total of 207 units rolling out of dealerships.

Together, the popularity of Hyundai’s vehicles across various segments has given the brand its 6th straight month of growth and yet another positive reinforcement heading towards the year-end Christmas rush, where it is now a mere 4% off its tally compared to its year-to-date figure a year ago.

Sales and Economic Outlook

The Philippines has outperformed expectations as the local economy expanded by 7% in the third quarter of 2013. This, however, is slightly lower than the 7.3% growth posted in the same quarter last year.  Growth was tempered by the natural calamities that caused a major setback in output produced during the quarter. Nevertheless, the resiliency in domestic demand has continued to be a major engine of growth, solidifying the economy from global turbulence.

Despite anticipation of an economic slowdown next year following the destruction brought about by Typhoon Haiyan, the projected re-construction boom and surge in OFW remittances will help the economy gain back its ground and hit the 6.5% to 7% growth momentum according to government targets.

With the Philippine economy on solid footing, consumer sentiment for big ticket items and vehicles remain bullish as key macro fundamentals support demand.