Latest News

  • HYUNDAI BREAKS GROUND OF NEW COMMERCIAL VEHICLE DEALERSHIP IN LAGUNA

    CALAMBA, Laguna – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai vehicles, in partnership with the Areza Group, recently held a groundbreaking ceremony for the new Hyundai Trucks & Buses dealership. Hyundai Trucks & Buses Calamba is expected to be open for business by June 2017.

     

     

    Pictured: The groundbreaking ceremony of the Hyundai Trucks & Buses dealership soon to rise in Calamba Laguna. From left to right: Florencio …

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  • HARI FOUNDATION. INC. AND GAWAD KALINGA: CLOSE TO A DECADE OF PARTNERSHIP IN DISRUPTION FOR SHARED PROSPERITY

     

    The key to a sustainable corporate social investment lies in identifying one’s sense of purpose and, from there, grow one’s work to benefit both business and society. This was the key message of HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo at the Plenary Session of the 4TH Global Social Business Summit of Gawad Kalinga (GK), held at the Hyundai Center for Green Innovation (HCGI) at the GK Enchanted Farm in Angat, Bulacan. Summit theme was “Social Market: …

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  • HYUNDAI LAUNCHES THE SUPER 15-SEATER STAREX

    MANILA, Philippines - Hyundai Asia Resources Inc., the Philippines’ official distributor of Hyundai vehicles, has finally launched the new Hyundai Grand Starex Super Express in response to the fast-growing commuting needs of mobile Filipinos.

     

    The Grand Starex Super Express is the commercial version of the best-selling Grand Starex, which has received a wide-range of awards (from Most Comfortable Ride, Best Safety Features, Best Engine Performance, Best Full-size People Carrier, …

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  • HARI SALES LEAPS 50% IN FIRST NINE MONTHS

    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …

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  • HYUNDAI PARTNERS WITH TOP BANKS FOR “OMG EON DEALS!”

     

    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

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HYUNDAI POSTS 60% GROWTH IN DECEMBER

“We are looking forward to a customer value-driven year as Hyundai creates more brilliant customer experiences which should set our brand apart and more endearing to the Filipino.”

 

- Ma. Fe Perez-Agudo,

HARI President and CEO

 

Performance and Drivers

 

The official distributor of Hyundai vehicles in the Philippines, Hyundai Asia Resources, Inc. (HARI); recorded a resilient growth number last December 2013.  Sales last month rose by 60% versus the same month in 2012 to end the period with 2,416 sold units from 1,505.

 

The sub-compact passenger cars, particularly, Eon displayed its top sales month in 2013 with a December reckoning amount of 686 units. This output has helped the brand’s Passenger Car (PC) segment to a laudable 113% increase to 1,600 units for the month versus the previous year’s month level.

 

On the Light Commercial Vehicle (LCV) segment, the H-100 and Santa Fe performed remarkably well for the month of December both with double digit growth year-on-year, 59% and 13%, respectively.

 

Despite the popularity of Hyundai’s vehicles across various segments, supply constraint plagued the company last year undermining the true potential of the company’s brand and product.

 

Sales and Economic Outlook

 

The Philippine economy ended the year with a weakening peso and higher inflation on the back of post-Yolanda supply shocks, rising oil prices and higher interest rate outlook arising from the US Fed’s stimulus tapering program.

 

The economic outlook for 2014 continues to be positive with expectations of strong domestic demand and favourable business and consumer sentiments which should bode well for the Philippine automotive industry.