Latest News

  • HARI SALES LEAPS 50% IN FIRST NINE MONTHS

    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …

    Read More...
  • HYUNDAI PARTNERS WITH TOP BANKS FOR “OMG EON DEALS!”

     

    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

    Read More...
  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run

     

    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.

     

    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.

      …

    Read More...
  • HYUNDAI KICKS OFF THE 1ST QUARTER WITH 39% GROWTH

    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

    Read More...
  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …

    Read More...

HYUNDAI POSTS 60% GROWTH IN DECEMBER

“We are looking forward to a customer value-driven year as Hyundai creates more brilliant customer experiences which should set our brand apart and more endearing to the Filipino.”

 

- Ma. Fe Perez-Agudo,

HARI President and CEO

 

Performance and Drivers

 

The official distributor of Hyundai vehicles in the Philippines, Hyundai Asia Resources, Inc. (HARI); recorded a resilient growth number last December 2013.  Sales last month rose by 60% versus the same month in 2012 to end the period with 2,416 sold units from 1,505.

 

The sub-compact passenger cars, particularly, Eon displayed its top sales month in 2013 with a December reckoning amount of 686 units. This output has helped the brand’s Passenger Car (PC) segment to a laudable 113% increase to 1,600 units for the month versus the previous year’s month level.

 

On the Light Commercial Vehicle (LCV) segment, the H-100 and Santa Fe performed remarkably well for the month of December both with double digit growth year-on-year, 59% and 13%, respectively.

 

Despite the popularity of Hyundai’s vehicles across various segments, supply constraint plagued the company last year undermining the true potential of the company’s brand and product.

 

Sales and Economic Outlook

 

The Philippine economy ended the year with a weakening peso and higher inflation on the back of post-Yolanda supply shocks, rising oil prices and higher interest rate outlook arising from the US Fed’s stimulus tapering program.

 

The economic outlook for 2014 continues to be positive with expectations of strong domestic demand and favourable business and consumer sentiments which should bode well for the Philippine automotive industry.