“Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO



    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.


    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …


    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."


    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.



    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …



“We are looking forward to a customer value-driven year as Hyundai creates more brilliant customer experiences which should set our brand apart and more endearing to the Filipino.”


- Ma. Fe Perez-Agudo,

HARI President and CEO


Performance and Drivers


The official distributor of Hyundai vehicles in the Philippines, Hyundai Asia Resources, Inc. (HARI); recorded a resilient growth number last December 2013.  Sales last month rose by 60% versus the same month in 2012 to end the period with 2,416 sold units from 1,505.


The sub-compact passenger cars, particularly, Eon displayed its top sales month in 2013 with a December reckoning amount of 686 units. This output has helped the brand’s Passenger Car (PC) segment to a laudable 113% increase to 1,600 units for the month versus the previous year’s month level.


On the Light Commercial Vehicle (LCV) segment, the H-100 and Santa Fe performed remarkably well for the month of December both with double digit growth year-on-year, 59% and 13%, respectively.


Despite the popularity of Hyundai’s vehicles across various segments, supply constraint plagued the company last year undermining the true potential of the company’s brand and product.


Sales and Economic Outlook


The Philippine economy ended the year with a weakening peso and higher inflation on the back of post-Yolanda supply shocks, rising oil prices and higher interest rate outlook arising from the US Fed’s stimulus tapering program.


The economic outlook for 2014 continues to be positive with expectations of strong domestic demand and favourable business and consumer sentiments which should bode well for the Philippine automotive industry.