Latest News

  • HYUNDAI BREAKS GROUND OF NEW COMMERCIAL VEHICLE DEALERSHIP IN LAGUNA

    CALAMBA, Laguna – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai vehicles, in partnership with the Areza Group, recently held a groundbreaking ceremony for the new Hyundai Trucks & Buses dealership. Hyundai Trucks & Buses Calamba is expected to be open for business by June 2017.

     

     

    Pictured: The groundbreaking ceremony of the Hyundai Trucks & Buses dealership soon to rise in Calamba Laguna. From left to right: Florencio …

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  • HARI FOUNDATION. INC. AND GAWAD KALINGA: CLOSE TO A DECADE OF PARTNERSHIP IN DISRUPTION FOR SHARED PROSPERITY

     

    The key to a sustainable corporate social investment lies in identifying one’s sense of purpose and, from there, grow one’s work to benefit both business and society. This was the key message of HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo at the Plenary Session of the 4TH Global Social Business Summit of Gawad Kalinga (GK), held at the Hyundai Center for Green Innovation (HCGI) at the GK Enchanted Farm in Angat, Bulacan. Summit theme was “Social Market: …

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  • HYUNDAI LAUNCHES THE SUPER 15-SEATER STAREX

    MANILA, Philippines - Hyundai Asia Resources Inc., the Philippines’ official distributor of Hyundai vehicles, has finally launched the new Hyundai Grand Starex Super Express in response to the fast-growing commuting needs of mobile Filipinos.

     

    The Grand Starex Super Express is the commercial version of the best-selling Grand Starex, which has received a wide-range of awards (from Most Comfortable Ride, Best Safety Features, Best Engine Performance, Best Full-size People Carrier, …

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  • HARI SALES LEAPS 50% IN FIRST NINE MONTHS

    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …

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  • HYUNDAI PARTNERS WITH TOP BANKS FOR “OMG EON DEALS!”

     

    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

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Hyundai Passenger Car Sales Up on Strong Demand

“With the increasing market demand for Sonata and our new models, Accent and Elantra, Hyundai is strongly positioned to keep our growth in the passenger car segment while we continue to shore up competitiveness of our dealerships and maintain our optimism on our full sales performance with expectations of reduced uncertainty from a stable economy, better supply situation, and improved consumer outlook with the onset of the holiday season.”

Ms. Maria Fe Perez-Agudo

President and CEO, Hyundai Asia Resources, Incorporated

 

Performance and Drivers

Against the challenges posed by global supply constraints, Hyundai closed the first nine months of the year with a 1% growth in Passenger Car (PC) sales, or 7,217 units from 7,153 units sold in the same period last year. This performance was driven by marked sales of Accent, Elantra and Sonata.

 

As of September, sales of Accent grew by close to 1% and accounted for 48% share of PC sales and 23% of total sales. The Elantra demonstrated strong market uptake with 1,578 units sold or an average of 316 units a month from the time it was introduced in April of this year. This represents 22% share of PC sales  and 11% of total sales. Likewise, sales of Sonata grew by 67% to 432 units, contributing 6% to PC sales and 3% to total sales.

 

Despite resilient consumer demand, the Light Commercial Vehicle (LCV) segment declined by 9% as of September this year as supply setbacks continue to affect sales. As a result, total sales fell by 4% to 14,883 units from 15,575 units in the prior year.

 

Outlook

Coupled with potential better supply condition, HARI looks forward to positive consumer sentiment and thus reinforced sales demand for the remainder of the year on the back of greater government spending in the fourth quarter, steady growth in OFW remittances in time for the yuletide season, a healthy banking system, fiscally strong economy and improved consumer confidence in the last quarter as reported by the Bangko Sentral’s latest Consumer Expectations Survey.

 

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