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    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …



    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run


    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.


    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.



    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO


    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …


Hyundai Passenger Car Sales Up on Strong Demand

“With the increasing market demand for Sonata and our new models, Accent and Elantra, Hyundai is strongly positioned to keep our growth in the passenger car segment while we continue to shore up competitiveness of our dealerships and maintain our optimism on our full sales performance with expectations of reduced uncertainty from a stable economy, better supply situation, and improved consumer outlook with the onset of the holiday season.”

Ms. Maria Fe Perez-Agudo

President and CEO, Hyundai Asia Resources, Incorporated


Performance and Drivers

Against the challenges posed by global supply constraints, Hyundai closed the first nine months of the year with a 1% growth in Passenger Car (PC) sales, or 7,217 units from 7,153 units sold in the same period last year. This performance was driven by marked sales of Accent, Elantra and Sonata.


As of September, sales of Accent grew by close to 1% and accounted for 48% share of PC sales and 23% of total sales. The Elantra demonstrated strong market uptake with 1,578 units sold or an average of 316 units a month from the time it was introduced in April of this year. This represents 22% share of PC sales  and 11% of total sales. Likewise, sales of Sonata grew by 67% to 432 units, contributing 6% to PC sales and 3% to total sales.


Despite resilient consumer demand, the Light Commercial Vehicle (LCV) segment declined by 9% as of September this year as supply setbacks continue to affect sales. As a result, total sales fell by 4% to 14,883 units from 15,575 units in the prior year.



Coupled with potential better supply condition, HARI looks forward to positive consumer sentiment and thus reinforced sales demand for the remainder of the year on the back of greater government spending in the fourth quarter, steady growth in OFW remittances in time for the yuletide season, a healthy banking system, fiscally strong economy and improved consumer confidence in the last quarter as reported by the Bangko Sentral’s latest Consumer Expectations Survey.


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