Latest News

  • HARI SALES LEAPS 50% IN FIRST NINE MONTHS

    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …

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  • HYUNDAI PARTNERS WITH TOP BANKS FOR “OMG EON DEALS!”

     

    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

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  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run

     

    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.

     

    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.

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  • HYUNDAI KICKS OFF THE 1ST QUARTER WITH 39% GROWTH

    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

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  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …

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HYUNDAI OPENS YEAR WITH 13% GROWTH

“2014 presents a new opportunity for Hyundai to grow fonder into the hearts of Filipinos. A combination of more steady supply and the introduction of Hyundai’s newest global models bode well for a stellar year for the brand.”

- Ma. Fe Perez-Agudo, HARI President and CEO

 

Performance and Drivers

 

Hyundai Asia Resources, official distributor of Hyundai vehicles in the Philippines, started the year on high gear with an impressive 13% growth year-on-year. Sales last month hit a total of 2,243 units, up from the 1,992 units sold in the same period last year.

 

The Passenger cars (PC) segment recorded an outstanding 17% growth in sales, soaring to a total of 1,447 units last month against the 1,236 units sold in January 2013. The PC segment’s kick-start was headed by the resilient segment leader Eon, which grew by a remarkable 232% year-on-year.

 

Sales in the Light Commercial Vehicle (LCV) segment experienced a 5% surge to total 796 units from the 756 units sold in January 2013. The rebound of the LCV front was propelled by the positive gains and timely arrival of Hyundai’s forefront models; Grand Starex, Santa Fe and H-100.

 

Sales and Economic Outlook

 

Proving its strong macro fundamentals, the series of natural calamities did not hinder the economy to grow by 7.2% in 2013. The country’s rising macro story continues to be solidified by buoyant investment activities, growing business landscape and robust domestic demand. The economy’s prevalent strength is expected to carry on in 2014 supported by an anticipated construction boom, sustained influx of remittances and resilient household spending. With the economy’s strong and positive outlook, the automotive industry is seen to cruise another stellar year in 2014 as brisk consumer demand and favourable financing terms will push sales to new record-highs.

 

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