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    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”


    - Ma. Fe Perez-Agudo, HARI President and CEO


    Performance and Drivers …



    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run


    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.


    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.



    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO


    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …


Hyundai New Thinkers Camp to hold science classes in Puerto Galera, Mindoro

Hyundai New Thinkers Camp PR Photo


The Hyundai New Thinkers Camp, a partnership program of HARI Foundation, Inc. (HFI) and the Department of Science and Technology-Science Education Institute (DOST-SEI), brings 60 high school students and teacher delegates from 20 selected public schools in Metro Manila and Regions III and IV for a one-of-a-kind learning experience in oceanography and hydrogeology in Puerto Galera, Mindoro on April 1 to 9, 2014.


The nine-day science boot camp is the third phase of the Hyundai New Thinkers Circuit (HNTC), an out-of-the-box learning program that aims to hone future leaders and climate scientists with hands-on learning in the sciences. Ideas generated by the participants should eventually be concretized into projects or action plans that address current climate change-related concerns of local communities. The long-term goal of this HFI-DOST partnership is to form the next generation of world-class Filipino scientists, or “Hyundai New Thinkers.”


Joining the 60 delegates are scientists and instructors from the University of the Philippines-Marine Science Institute (UP-MSI) led by Dr. Alette Yñiguez and the University of the Philippines-National Institute of Geological Sciences (UP-NIGS) led by Dr. Carlos Primo “CP” David.


“This first-of-its-kind science exploration program is one of our answers to honing tomorrow’s Filipino climate scientists and New Thinkers,” said HFI President Maria Fe Perez-Agudo. “With the coral reefs and mountain trails of Puerto Galera as their classrooms and real scientists as their teachers, HNTC participants are given the chance to study nature and climate first-hand and gain a deeper and broader understanding of the world beyond the walls of the classroom.”


Participating schools from Metro Manila are Manila Science High School, Pateros National High School, Kasarinlan High School, Philippine Science High School-Main Campus Quezon City, Sta. Lucia High School, Taguig National High School, Rizal High School, Ramon Magsaysay High School, and Valenzuela City Science High School.


Region III schools include Bataan National High School, Emilio C. Bernabe High School (Formerly Bagac High School), Mariveles National High School, Marcelo H. Del Pilar National High School, Maronquillo High School, Claro M. Recto Information and Communication Technology High School, Philippine Science High School Central, and Olongapo City National High School.

Rounding up the pioneer group of potential Hyundai New Thinkers are students from Region IV schools, Cavite National High School, Sisters of Mary School, and Morong National High School.


The final phase of HNTC, the Hyundai New Thinkers Spotlight, will take place on May 2014. Twenty deserving scholars from the 60 delegates will be chosen to pursue a college degree related to environmental science. Evaluations will be based on the best community development programs that the students implemented. Criteria for the selection of projects are ingenuity, efficiency, and sustainability.




Though HARI Foundation, Inc. (HFI), HARI commits to localizing Hyundai Motor Company’s (HMC) global bid to promote a lifestyle of authentic caring and sharing. HFI aims to be an upstanding agent of change to empower Filipinos to lead productive and responsible lives and to contribute its share in building a strong and proud Filipino nation. This will be realized through HFI’s mission of spearheading relevant, creative, and results-oriented social, economic, and environmental programs to effect positive societal change, engaging and inspiring its stakeholders, industry partners, and the local communities to work together towards sustainable nation building.




The field of Climate Science is a sadly overlooked discipline in the country but recent climate-related disasters prove the need for specialists in the field. For this reason, HFI, in partnership with DOST-SEI, aims to address gaps in the quality education of high school students who can become “Hyundai New Thinkers,” or the Philippines’ next generation scientists, innovators, and leaders.


To attain this objective, the Hyundai New Thinkers Circuit Cycle comprises the following phases:


1. New Thinkers Summit, where students engage in learning and dialogue with climate science experts and innovators (October 2013);
2. Hyundai New Thinkers Camp, a weeklong science exploration activity where participants discover new and practical ways of solving specific concerns of their communities (November 2013 – February 2014);
3. Hyundai New Thinkers Bayanihan Project, where participants implement and test their community development programs (April 2014); and
4. Hyundai New Thinkers Spotlight, where participants present their community development projects to a panel of experts (April/May 2014).