Latest News

  • HARI SALES LEAPS 50% IN FIRST NINE MONTHS

    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …

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  • HYUNDAI PARTNERS WITH TOP BANKS FOR “OMG EON DEALS!”

     

    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

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  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run

     

    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.

     

    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.

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  • HYUNDAI KICKS OFF THE 1ST QUARTER WITH 39% GROWTH

    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

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  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …

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Hyundai Lateral Drift Series Revs Up Local Motorsports

Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai cars in the Philippines, announces its title sponsorship of the 2013 Hyundai Lateral Drift Pro-Am Championship Series. The 8th season of the series kicks off rounds 1 and 2 on August 31 and September 1 at the Megatent in Libis, Quezon City, featuring heart-stopping lateral drift action headed by six-time champion Alex Perez.

 

The first and only drift series in the Philippines since 2006 aims to drive motorsports awareness on a nationwide scale. This year, international drift drivers from Japan, Drift Couple Hiromi Kajikuma and Kimihiro Obata will grace the series as guest judges for all six rounds.

 

One of the highlights of the competition is a drift exhibition by “Pilipinas Got Talent” Season 4 finalists Gio Rodriguez and Ralph Tan aboard the 2013 Genesis Coupe, Car Awards Group, Inc. (CAGI) 2012-2013 Car of the Year Philippines’ Best Rear-Wheel-Drive Sportscar.

 

Watch Alex, Gio, and Ralph, along with the country’s top professional and amateur drift drivers face off in sideways drifting and burning rubber action. Morning practice starts at 9AM; amateur qualifying and final rounds at 1PM; and professional qualifying and final rounds at 3PM.

 

Admission is free.

 

For more information, visit and like the HyundaiPH and Lateral Drift Productions Facebook fanpages.