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  • HARI SALES LEAPS 50% IN FIRST NINE MONTHS

    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …

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  • HYUNDAI PARTNERS WITH TOP BANKS FOR “OMG EON DEALS!”

     

    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

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  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run

     

    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.

     

    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.

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  • HYUNDAI KICKS OFF THE 1ST QUARTER WITH 39% GROWTH

    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

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  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …

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HYUNDAI LATERAL DRIFT SEASON 8 WRAPS UP SIX ROUNDS OF SIDEWAYS ACTION

 

The Hyundai Lateral Drift Pro-Am Championship Series 2013 concluded  six rounds of heart-stopping drift battles among the country’s best drift drivers last November 30, 2013 at the Megatent in Libis, Quezon City.

 

This year, the competition shifted to higher gear as Drift Couple from Japan, Hiromi Kajikuma and Kimihiro Obata, graced the series as guest judges for all six rounds.

 

The winners were honored at the awards ceremony held December 9, 2013 at the offices of title sponsor Hyundai Asia Resources, Inc. (HARI) in Bonifacio Technology Center at Bonifacio Global City. HARI Chairman Edward S. Go and President and CEO Ma. Fe Perez-Agudo, together with Lateral Drift Productions, Inc. President Charlie Cruz presented the awards.

“Pilipinas Got Talent” Season 4 finalist Gio Rodriguez, a consistent top contender throughout the series, placed first in the Pro division line-up. Rodriguez topped 3 out of 6 rounds. Six-time champion Alex Perez bagged 2nd place, while Audel Sison placed third.

 

Leading the Amateur division was Overall Champion Mark Bernardo, who was also awarded Rookie of the Year 2013. Bernardo was followed by 2nd placer, E.J. Malibiran and 3rd placer, Rob Tan.

 

 

 

In her congratulatory remarks, HARI President and CEO Ma. Fe Perez-Agudo said,

 

“As we promote Filipino motorsport champions with international clout, we raise Hyundai as a brand to contend with in the world of motorsports and affirm how our cars’ Modern Premium features exceed the expectations, not just of discriminating city drivers, but also of the toughest motorsports contenders.” Ms. Agudo added that the company looks forward to an even more “high-energy” Season 9 of the Hyundai Lateral Drift Series as Hyundai intends to drive greater awareness and create a bigger fanbase for motorsports in the Philippines. 

 

Be updated with the drifting and motorsports community on the HyundaiPH and Lateral Drift Productions Facebook fanpages.