• HYUNDAI STEERS AUTO INDUSTRY TOWARD A CULTURE OF INNOVATION

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, brought together experts from the automotive industry and thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON), aimed to generate a new culture of innovation in the industry.

    HARI President and CEO Ma. Fe Perez-Agudo (front, center) shares a cup of good coffee with (clockwise) ASEAN Centre …

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  • TIPS FOR A STRESS-FREE ROAD TRIP THIS HOLY WEEK

    Gusto mo bang mag-out-of-town this coming Holy Week? Reality check: almost everyone does! Whether you’re planning to do Visita Iglesia with your family or bond with your friends by satisfying your “vitamin sea” needs at the beach, you, along with our fellow Filipinos, will be spending the long weekend on the road. Here are three simple tips that can make your road trips more smooth-sailing:

     

    1. Research your routes. Traffic conditions change during the Holy Week season, so it’s important to …

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  • HYUNDAI UNLEASHES “THE NEXT LEVEL OF LUXURY”

    A true person of substance has a sharp eye for the best things in life. He has the wisdom to know when to work hard and play hard, when to flaunt and when to go low key.  In a world full of clutter, he can make an underrated beauty stand out and become a force to reckon with.

     

     

    Get ready for a game-changer in the Philippines’ luxury vehicle segment – a car born with raw talent, bred to be graceful and poised under any circumstance, and trained to perform with smoothness and silence that …

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  • HYUNDAI’S NEXT STOP: THE 2017 MIAS!

     

    Gusto mo ba ng bago? Hyundai’s all revved up to give you a show like no other!

     

    Experience a whole new Hyundai at the 2017 Manila International Auto Show from March 31 to April 2, 2017 at the World Trade Center, Pasay City.

     

    Sama ka na and witness how the Hyundai experience transforms life’s journey into one big joyride. With the unveiling of the best in customer-driven innovation, the release of the latest game-changers in the auto industry, and the downpour of the most exciting …

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  • HYUNDAI MAKES MARCH SIZZLE WITH “CaRAZY” PROMO

    Tired of the usual car deals? Get ready for the CaRAZIEST ride of your life then! Hyundai’s got your back with offers that makes buying a brand new Hyundai car easy peasy. The “CaRAZY for Hyundai” promo allows you to save big bucks for as much as P100,000 – that is usable as cash discount, downpayment or low monthly subsidies.

     

    Your stressful daily drive can be more exciting for as low as P27k down if you get the tiny yet agile EON.

     

    Your adventure of a lifetime with the Tucson starts …

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HYUNDAI LATERAL DRIFT SEASON 8 WRAPS UP SIX ROUNDS OF SIDEWAYS ACTION

 

The Hyundai Lateral Drift Pro-Am Championship Series 2013 concluded  six rounds of heart-stopping drift battles among the country’s best drift drivers last November 30, 2013 at the Megatent in Libis, Quezon City.

 

This year, the competition shifted to higher gear as Drift Couple from Japan, Hiromi Kajikuma and Kimihiro Obata, graced the series as guest judges for all six rounds.

 

The winners were honored at the awards ceremony held December 9, 2013 at the offices of title sponsor Hyundai Asia Resources, Inc. (HARI) in Bonifacio Technology Center at Bonifacio Global City. HARI Chairman Edward S. Go and President and CEO Ma. Fe Perez-Agudo, together with Lateral Drift Productions, Inc. President Charlie Cruz presented the awards.

“Pilipinas Got Talent” Season 4 finalist Gio Rodriguez, a consistent top contender throughout the series, placed first in the Pro division line-up. Rodriguez topped 3 out of 6 rounds. Six-time champion Alex Perez bagged 2nd place, while Audel Sison placed third.

 

Leading the Amateur division was Overall Champion Mark Bernardo, who was also awarded Rookie of the Year 2013. Bernardo was followed by 2nd placer, E.J. Malibiran and 3rd placer, Rob Tan.

 

 

 

In her congratulatory remarks, HARI President and CEO Ma. Fe Perez-Agudo said,

 

“As we promote Filipino motorsport champions with international clout, we raise Hyundai as a brand to contend with in the world of motorsports and affirm how our cars’ Modern Premium features exceed the expectations, not just of discriminating city drivers, but also of the toughest motorsports contenders.” Ms. Agudo added that the company looks forward to an even more “high-energy” Season 9 of the Hyundai Lateral Drift Series as Hyundai intends to drive greater awareness and create a bigger fanbase for motorsports in the Philippines. 

 

Be updated with the drifting and motorsports community on the HyundaiPH and Lateral Drift Productions Facebook fanpages.