• HARI SALES REMAIN BUOYANT WITH 9% GROWTH

    “Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

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  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.

     

    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …

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  • RECORD-HIGH MARCH SALES PUSH HARI Q1 GROWTH TO 18%

    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."

     

    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

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  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

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  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.

     

     

    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …

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HYUNDAI LATERAL DRIFT SEASON 8 WRAPS UP SIX ROUNDS OF SIDEWAYS ACTION

 

The Hyundai Lateral Drift Pro-Am Championship Series 2013 concluded  six rounds of heart-stopping drift battles among the country’s best drift drivers last November 30, 2013 at the Megatent in Libis, Quezon City.

 

This year, the competition shifted to higher gear as Drift Couple from Japan, Hiromi Kajikuma and Kimihiro Obata, graced the series as guest judges for all six rounds.

 

The winners were honored at the awards ceremony held December 9, 2013 at the offices of title sponsor Hyundai Asia Resources, Inc. (HARI) in Bonifacio Technology Center at Bonifacio Global City. HARI Chairman Edward S. Go and President and CEO Ma. Fe Perez-Agudo, together with Lateral Drift Productions, Inc. President Charlie Cruz presented the awards.

“Pilipinas Got Talent” Season 4 finalist Gio Rodriguez, a consistent top contender throughout the series, placed first in the Pro division line-up. Rodriguez topped 3 out of 6 rounds. Six-time champion Alex Perez bagged 2nd place, while Audel Sison placed third.

 

Leading the Amateur division was Overall Champion Mark Bernardo, who was also awarded Rookie of the Year 2013. Bernardo was followed by 2nd placer, E.J. Malibiran and 3rd placer, Rob Tan.

 

 

 

In her congratulatory remarks, HARI President and CEO Ma. Fe Perez-Agudo said,

 

“As we promote Filipino motorsport champions with international clout, we raise Hyundai as a brand to contend with in the world of motorsports and affirm how our cars’ Modern Premium features exceed the expectations, not just of discriminating city drivers, but also of the toughest motorsports contenders.” Ms. Agudo added that the company looks forward to an even more “high-energy” Season 9 of the Hyundai Lateral Drift Series as Hyundai intends to drive greater awareness and create a bigger fanbase for motorsports in the Philippines. 

 

Be updated with the drifting and motorsports community on the HyundaiPH and Lateral Drift Productions Facebook fanpages.