“Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO



    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.


    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …


    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."


    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.



    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …


Hyundai Jet Service Premium Shines

Hyundai Asia Resources, Inc. (HARI) introduced Hyundai Jet Service Premium, the global brand’s speediest and more cutting-edge Preventive Maintenance Service (PMS) ever. The launch of the new and improved Jet Service Premium was held last April 29, 2013 at Hyundai North EDSA and Hyundai Alabang.

Once again, HARI’s team of automotive experts drive that extra mile to develop the already-popular Hyundai Jet Service and make it ever more in-step with today’s brisk customer lifestyle.

Jet Service Premium is now available at the following Hyundai dealerships: Abad Santos, Alabang Muntinlupa, Balintawak, Biñan Laguna, Cabanatuan, Cagayan de Oro, Cebu, Central EDSA, Commonwealth Avenue, Dagupan, Global City, Greenhills, Las Piñas, Marcos Highway, North EDSA, Pasig City, Quezon Avenue, Santiago City, Shaw Boulevard, Southern Mindanao, and Sucat Road. It will soon be available at all 41 Hyundai dealerships nationwide.

Said HARI President and CEO Ma. Fe Perez-Agudo at the Jet Service Premium launch, “Hyundai’s one-stop car clinic assures you of a stress- and worry-free drive. You get the best quality car care possible in 60 minutes, max! Your Hyundai car comes out in tiptop shape, like the first time you drove it home. What’s even better is, while we pamper your car, we pamper you as well, because Hyundai values your time.”

As the newest service offering in HARI’s portfolio of industry firsts and customer satisfaction innovations, including the 5-Year Warranty, One Hyundai Club, and Hyundai MasterCard, Hyundai Jet Service Premium offers motorists speedier and more efficient PMS with a bold guarantee of 60-minutes’ lead time for PMS work, or it’s free.

Hyundai is set to take the time challenge, confident that the country’s Jet Service Premium-ready dealerships now boast new and fully equipped service bays and quick access to Hyundai Genuine Parts. In addition, a 3-man team of certified Hyundai technicians is assigned per vehicle to speed up the PMS work. Plus, customers can avail of a free 21-point checkup and car wash.

“We are proud to say that our highly-trained technicians observe standard Hyundai procedures in the inspection and/or replacement of original Hyundai parts,” beamed HARI Assistant Senior Vice President for Quality Assurance and Process Enhancement Engr. Alfredo S. Jose. “With Jet Service Premium, you can leave your car in the hands of experts, do your pending jobs, and return for it at the designated time. No time wasted, more time to enjoy, and less waiting time. Come over to our designated dealerships and see how Jet Service Premium works for you!”

(from L-R) Mr. Manuel Mañalac, President, Hyundai Alabang Inc. (HAI), Ms. Ma. Fe Perez-Agudo, President & CEO, HARI, Mr. William Chiongbian II, Director, HAI, Mr. Maxwell Quilat, COO, HAI and Engr. Alfredo Jose, Jr., SAVP, HARI, Quality Assurance & Process Enhance Division.

(from L-R) Mr. Numeriano Cortez, SAVP, HARI Car & Life Division, Mr. Allan Muñoz, General Manager, Hyundai North EDSA (HNE), Mr. Robert Coyuito, Chairman, HNE, Ms. Ma. Fe Perez-Agudo, HARI President & CEO, Mr. Prudencio Coyuito, President, HNE, Engr. Alfredo Jose, SAVP, HARI Quality Assurance and Process Enhancement Division, Mr. Richard Gapasin, Sr. Manager, HARI After Sales Operations Dept.