“Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO



    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.


    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …


    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."


    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.



    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …


Hyundai Green Dealership DESIGN Competition Awardees

Hyundai Asia Resources Inc. (HARI) and the University of the Philippines-Diliman College of Architecture (UPCA) capped the three-month Hyundai Green Dealership DESIGN competition with the awarding of winners last November 25, 2013 at the Eastwood Richmonde Hotel.

Bagging First Place was the team of Francis Timothy Santos, Carla Lim, and Carem Morales who conceptualized a green Hyundai Central EDSA. Second Place went to Aedriane Celis and Danilo Donor who worked on the green design for Hyundai Commonwealth Avenue. Third Place went to Patrick Lawrence Monfort, Jilliane Gomez and Andrey Lopez who were assigned to Hyundai E. Rodriguez. Winners received trophies and cash prizes.

The awarding took on more relevance as it was held during the fellowship night of the three-day South East Asia (SEA) Regional Sustainable Buildings Manila Conference (SB13), a prestigious regional conference on green design, planning, and engineering practices. 

DESIGN, the acronym for DEALERSHIP EXCELLENCE THROUGH SUSTAINABLE, INTELLIGENT GREEN NETWORK, is expected to be the next big thing for HARI’s nationwide fortress of 41 dealerships.

Graduating students of UP Integrated Architectural Design vied to develop green design standards for selected Hyundai dealerships. The designs had to be consistent with the Hyundai brand philosophy and HARI corporate identity; cost-effective; applicable to the Philippine setting; and should foster the efficient operation and overall performance excellence of Hyundai dealers in the Philippines.

After three months of screening by the UPCA faculty, eight teams were chosen for the final competition. Each team was assigned to study and work on the “greening” of eight pre-selected Hyundai dealers: Hyundai Abad Santos, Alabang Muntinlupa, Central EDSA, Commonwealth, E. Rodriguez, Greenhills, Shaw Boulevard, and Sucat Road.


Final judging was held last November 20, 2013 at the HARI offices in Bonifacio Technology Center (BTC) in Bonifacio Global City. Comprising the panel of judges were UPCA Dean Mary Ann Espina; UPCA professor Alex Evangelista; Green Architecture Advocacy Philippines Chairman Architect Miguel Guerrero III; and HARI President and CEO Ma. Fe Perez-Agudo.

Said Ms. Agudo, “‘Sustainability’ has always been at the core of Hyundai’s operations and brand building agenda way before the word became in vogue. We take sustainability seriously--in the way we design and manufacture our cars, heeding the ever-growing public clamor for businesses to become more conscious about saving the planet in their product design and manufacturing and in their operations. With the implementation of these winning designs, we celebrate the creativity of our young ‘star-chitects’ and add value to our business by addressing our customers’ desire to experience serious green business in action.”

This groundbreaking partnership between HARI and UPCA signals HARI’s trademark leadership in innovation, this time in pioneering best green practices at dealership level with the view of pursuing sustainable businesses for a more sustainable world, in and from the Philippines.