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    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”


    - Ma. Fe Perez-Agudo, HARI President and CEO


    Performance and Drivers …



    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run


    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.


    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.



    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO


    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …


Hyundai Green Dealership DESIGN Competition Awardees

Hyundai Asia Resources Inc. (HARI) and the University of the Philippines-Diliman College of Architecture (UPCA) capped the three-month Hyundai Green Dealership DESIGN competition with the awarding of winners last November 25, 2013 at the Eastwood Richmonde Hotel.

Bagging First Place was the team of Francis Timothy Santos, Carla Lim, and Carem Morales who conceptualized a green Hyundai Central EDSA. Second Place went to Aedriane Celis and Danilo Donor who worked on the green design for Hyundai Commonwealth Avenue. Third Place went to Patrick Lawrence Monfort, Jilliane Gomez and Andrey Lopez who were assigned to Hyundai E. Rodriguez. Winners received trophies and cash prizes.

The awarding took on more relevance as it was held during the fellowship night of the three-day South East Asia (SEA) Regional Sustainable Buildings Manila Conference (SB13), a prestigious regional conference on green design, planning, and engineering practices. 

DESIGN, the acronym for DEALERSHIP EXCELLENCE THROUGH SUSTAINABLE, INTELLIGENT GREEN NETWORK, is expected to be the next big thing for HARI’s nationwide fortress of 41 dealerships.

Graduating students of UP Integrated Architectural Design vied to develop green design standards for selected Hyundai dealerships. The designs had to be consistent with the Hyundai brand philosophy and HARI corporate identity; cost-effective; applicable to the Philippine setting; and should foster the efficient operation and overall performance excellence of Hyundai dealers in the Philippines.

After three months of screening by the UPCA faculty, eight teams were chosen for the final competition. Each team was assigned to study and work on the “greening” of eight pre-selected Hyundai dealers: Hyundai Abad Santos, Alabang Muntinlupa, Central EDSA, Commonwealth, E. Rodriguez, Greenhills, Shaw Boulevard, and Sucat Road.


Final judging was held last November 20, 2013 at the HARI offices in Bonifacio Technology Center (BTC) in Bonifacio Global City. Comprising the panel of judges were UPCA Dean Mary Ann Espina; UPCA professor Alex Evangelista; Green Architecture Advocacy Philippines Chairman Architect Miguel Guerrero III; and HARI President and CEO Ma. Fe Perez-Agudo.

Said Ms. Agudo, “‘Sustainability’ has always been at the core of Hyundai’s operations and brand building agenda way before the word became in vogue. We take sustainability seriously--in the way we design and manufacture our cars, heeding the ever-growing public clamor for businesses to become more conscious about saving the planet in their product design and manufacturing and in their operations. With the implementation of these winning designs, we celebrate the creativity of our young ‘star-chitects’ and add value to our business by addressing our customers’ desire to experience serious green business in action.”

This groundbreaking partnership between HARI and UPCA signals HARI’s trademark leadership in innovation, this time in pioneering best green practices at dealership level with the view of pursuing sustainable businesses for a more sustainable world, in and from the Philippines.