• HARI, PETA Stage a Collaboration Coup

    HARI gets in touch with its creative side. Top management of Hyundai Asia Resources, Inc. (HARI) underwent a two-day theater workshop at the PETA Theater Center in Quezon City to kick off the year’s business planning activities. The workshop aimed to explore new platforms for creative learning and teambuilding in the context of the automotive business.

      PETA Theater Center Quezon City, September 7-8, 2017. Hyundai Asia Resources, Inc. (HARI) does it again. As the company that carries …

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  • Pamper Your Car Through Hyundai Raindrops

    Get more out of life on the road with a well-maintained car.   Your car is your ever-reliable workhorse. Without it, staying on-the-go and accomplishing tasks is definitely a challenge. Your life also greatly depends on it the moment you take the wheel. It is, therefore, imperative to give your car the TLC it truly deserves. Here are three (3) easy steps to pamper and keep your car in tip-top condition:   Trust the experts. “Health is wealth” should not be exclusive to humans. It can also be …

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  • Hyundai’s Fast Track Service: Designed for you to get more out of life

         Thousands of satisfied Hyundai car owners can’t be wrong. This monsoon season may be just the time for you to make that appointment for preventive maintenance service (PMS) to keep your car in perfect roadworthy condition. Your friendly Hyundai service center will make sure it won’t rain on your parade by making you waste precious time waiting for your car while undergoing PMS. Not with Hyundai Asia Resources, Inc. (HARI) recently earning bragging rights for service excellence with …

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  • HARI Achieves Its Highest Monthly Sales to Date

    “The commitment of HARI in fostering a culture of excellence continues to manifest as it notches its highest monthly sales to date. The company, being a trusted lifetime partner of Filipinos, endeavors to constantly improve its products and services through creating value for a sustainable future.” - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers  Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed its July 2017 …

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  • HARI Foundation Amplifies Fight for Environment, Awards the 10 ASEAN Biodiversity Heroes with the Hyundai iCON for Biodiversity

      One for Biodiversity. Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility arm, HARI Foundation, Inc. (HFI), celebrated 50 years of ASEAN by honoring the 2017 ASEAN Biodiversity Heroes with the Hyundai Icon for Biodiversity. At the awards ceremony held August 7 at New World Manila Bay Hotel were: (L-R) ASEAN Deputy Secretary General Vongthep Arthakaivalvatee; Eyad Samhan (Brunei Darussalam); Sophea Chhin (Cambodia); Alex Waisimon (Indonesia); Nitsavanh Louangkhot …

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Hyundai Green Dealership DESIGN Competition Awardees

Hyundai Asia Resources Inc. (HARI) and the University of the Philippines-Diliman College of Architecture (UPCA) capped the three-month Hyundai Green Dealership DESIGN competition with the awarding of winners last November 25, 2013 at the Eastwood Richmonde Hotel.

Bagging First Place was the team of Francis Timothy Santos, Carla Lim, and Carem Morales who conceptualized a green Hyundai Central EDSA. Second Place went to Aedriane Celis and Danilo Donor who worked on the green design for Hyundai Commonwealth Avenue. Third Place went to Patrick Lawrence Monfort, Jilliane Gomez and Andrey Lopez who were assigned to Hyundai E. Rodriguez. Winners received trophies and cash prizes.

The awarding took on more relevance as it was held during the fellowship night of the three-day South East Asia (SEA) Regional Sustainable Buildings Manila Conference (SB13), a prestigious regional conference on green design, planning, and engineering practices. 

DESIGN, the acronym for DEALERSHIP EXCELLENCE THROUGH SUSTAINABLE, INTELLIGENT GREEN NETWORK, is expected to be the next big thing for HARI’s nationwide fortress of 41 dealerships.

Graduating students of UP Integrated Architectural Design vied to develop green design standards for selected Hyundai dealerships. The designs had to be consistent with the Hyundai brand philosophy and HARI corporate identity; cost-effective; applicable to the Philippine setting; and should foster the efficient operation and overall performance excellence of Hyundai dealers in the Philippines.

After three months of screening by the UPCA faculty, eight teams were chosen for the final competition. Each team was assigned to study and work on the “greening” of eight pre-selected Hyundai dealers: Hyundai Abad Santos, Alabang Muntinlupa, Central EDSA, Commonwealth, E. Rodriguez, Greenhills, Shaw Boulevard, and Sucat Road.

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Final judging was held last November 20, 2013 at the HARI offices in Bonifacio Technology Center (BTC) in Bonifacio Global City. Comprising the panel of judges were UPCA Dean Mary Ann Espina; UPCA professor Alex Evangelista; Green Architecture Advocacy Philippines Chairman Architect Miguel Guerrero III; and HARI President and CEO Ma. Fe Perez-Agudo.

Said Ms. Agudo, “‘Sustainability’ has always been at the core of Hyundai’s operations and brand building agenda way before the word became in vogue. We take sustainability seriously--in the way we design and manufacture our cars, heeding the ever-growing public clamor for businesses to become more conscious about saving the planet in their product design and manufacturing and in their operations. With the implementation of these winning designs, we celebrate the creativity of our young ‘star-chitects’ and add value to our business by addressing our customers’ desire to experience serious green business in action.”

This groundbreaking partnership between HARI and UPCA signals HARI’s trademark leadership in innovation, this time in pioneering best green practices at dealership level with the view of pursuing sustainable businesses for a more sustainable world, in and from the Philippines.