“Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO



    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

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    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.


    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …


    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."


    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

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    The good news is--Hyundai cools your …

  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.



    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …


Hyundai Elantra: Philippine 2012 Car of the Yea


(L-R) Mr. Edward S. Go, HARI Chairman, holding Compact Car of the Year trophy, Mr. Kee-Moon Kang, General Manager of HMC Asia & Pacific Regional Headquarters, Ms. Ma. Fe Perez-Agudo, HARI Presiden,t with the coveted 2012 Philippine Car of the Year Award for the 2012 Hyundai Elantra and Mr. Hoo-Keun Kim, Head of Asia & Pacific Regional Headquarters, holding the Elantra’s special award for Speedlab Tuner’s Choice trophy.


With all the awards and recognitions garnered in only a year after the launch of all new Hyundai Elantra at the 2011 Manila International Autoshow, another milestone is added to its esteemed list: the 2012 Philippine Car of the Year.  Announced on the evening of March 29, 2012 during a special awarding ceremony at the Philippine Trade Training Center in Pasay City, the Hyundai Elantra took the prestigious title presented by the Car Awards Group Inc. (CAGI). 

“This is indeed the year of the Elantra.  This award, together with the COTY awards from North America, Canada and South Africa, is proof of Hyundai’s commitment to consistently seek and deliver the lifestyle and motoring needs of our growing number of customers,” said Hyundai Asia Resources Inc. President, Ms. Ma. Fe Perez-Agudo as she proudly accepted the award.

Competing with the best of the best in the local automotive scene, 2012 Elantra continues to show its world dominance in the global auto arena with this victory on the Philippine shores.


Now on the 8th year of The Car of the Year awards, CAGI,  a non-stock, non-profit organization composed of more than 50 motoring journalists from various print, broadcast, and online media outlets, annually searches for the country's best on four wheels.  All entrants were subjected to a stringent scrutiny in both qualitative and technical aspects.  The “look” and “feel,” of each vehicle were subjectively judged by each CAGI member's extensive experience in the field and at the same time, harsh technical tests were also conducted to determine the best acceleration, braking, slalom and handling performance of each vehicle


A true embodiment of Hyundai’s new design philosophy: "Fluidic Sculpture, the 2012 Elantra is a flowing and dynamic form execution with its “Wind Craft”-inspired shape giving it a very low coefficient of drag for a smoother drive and better fuel economy.  Generous in style features like swept-back headlights, front fog lights and an increased wheelbase gives this head turner a lower, sportier profile


Passengers get an extra sense of freedom and convenience with more space inside the 2012 Elantra and features like its stunning Integrated Entertainment System, tailor-furnished seats, and fully digitized information display for convenient reading on every journey.

And aside from its looks, the 2012 Elantra is also thoughtful in active safety features, helping you prevent accidents such as the Anti-locking Brake System (ABS) with Electronic Brake-force Distribution (EBD) and Dual Front SRS Airbags equipped in the 1.6L A/T and 1.8L Elantra models.  Its responsive 6-speed transmission (in Manual and Automatic) allow smooth gearshifts that help reduce engine load.  The Elantra’s body is built to be tough with its ultra-high tensile steel reinforcements that help enhance the car’s stability and reduce occupant injury during crash situations.


The 2012 Elantra takes the next step in engine performance in compact cars with more responsive and more fuel-efficient powertrains:  1.6L Gamma and 1.8L Nu engine with Dual Continuously Variable Valve Timing (D-CVVT).   

Wind-crafted design, engineered for superior fuel-efficiency, impressively smooth handling with cutting-edge technology, the 2012 Hyundai Elantra takes on a winning form of overall value and performance worthy of the 2012 Philippine Car of the Year title.