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    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”


    - Ma. Fe Perez-Agudo, HARI President and CEO


    Performance and Drivers …



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    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.



    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO


    Performance and Drivers


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  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …


Hyundai Elantra: Philippine 2012 Car of the Yea


(L-R) Mr. Edward S. Go, HARI Chairman, holding Compact Car of the Year trophy, Mr. Kee-Moon Kang, General Manager of HMC Asia & Pacific Regional Headquarters, Ms. Ma. Fe Perez-Agudo, HARI Presiden,t with the coveted 2012 Philippine Car of the Year Award for the 2012 Hyundai Elantra and Mr. Hoo-Keun Kim, Head of Asia & Pacific Regional Headquarters, holding the Elantra’s special award for Speedlab Tuner’s Choice trophy.


With all the awards and recognitions garnered in only a year after the launch of all new Hyundai Elantra at the 2011 Manila International Autoshow, another milestone is added to its esteemed list: the 2012 Philippine Car of the Year.  Announced on the evening of March 29, 2012 during a special awarding ceremony at the Philippine Trade Training Center in Pasay City, the Hyundai Elantra took the prestigious title presented by the Car Awards Group Inc. (CAGI). 

“This is indeed the year of the Elantra.  This award, together with the COTY awards from North America, Canada and South Africa, is proof of Hyundai’s commitment to consistently seek and deliver the lifestyle and motoring needs of our growing number of customers,” said Hyundai Asia Resources Inc. President, Ms. Ma. Fe Perez-Agudo as she proudly accepted the award.

Competing with the best of the best in the local automotive scene, 2012 Elantra continues to show its world dominance in the global auto arena with this victory on the Philippine shores.


Now on the 8th year of The Car of the Year awards, CAGI,  a non-stock, non-profit organization composed of more than 50 motoring journalists from various print, broadcast, and online media outlets, annually searches for the country's best on four wheels.  All entrants were subjected to a stringent scrutiny in both qualitative and technical aspects.  The “look” and “feel,” of each vehicle were subjectively judged by each CAGI member's extensive experience in the field and at the same time, harsh technical tests were also conducted to determine the best acceleration, braking, slalom and handling performance of each vehicle


A true embodiment of Hyundai’s new design philosophy: "Fluidic Sculpture, the 2012 Elantra is a flowing and dynamic form execution with its “Wind Craft”-inspired shape giving it a very low coefficient of drag for a smoother drive and better fuel economy.  Generous in style features like swept-back headlights, front fog lights and an increased wheelbase gives this head turner a lower, sportier profile


Passengers get an extra sense of freedom and convenience with more space inside the 2012 Elantra and features like its stunning Integrated Entertainment System, tailor-furnished seats, and fully digitized information display for convenient reading on every journey.

And aside from its looks, the 2012 Elantra is also thoughtful in active safety features, helping you prevent accidents such as the Anti-locking Brake System (ABS) with Electronic Brake-force Distribution (EBD) and Dual Front SRS Airbags equipped in the 1.6L A/T and 1.8L Elantra models.  Its responsive 6-speed transmission (in Manual and Automatic) allow smooth gearshifts that help reduce engine load.  The Elantra’s body is built to be tough with its ultra-high tensile steel reinforcements that help enhance the car’s stability and reduce occupant injury during crash situations.


The 2012 Elantra takes the next step in engine performance in compact cars with more responsive and more fuel-efficient powertrains:  1.6L Gamma and 1.8L Nu engine with Dual Continuously Variable Valve Timing (D-CVVT).   

Wind-crafted design, engineered for superior fuel-efficiency, impressively smooth handling with cutting-edge technology, the 2012 Hyundai Elantra takes on a winning form of overall value and performance worthy of the 2012 Philippine Car of the Year title.