“Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO



    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.


    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …


    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."


    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.



    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …


Hyundai Corporate Events

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Rizal Park, Manila June 12, 2011 Hyundai’s gift to the Filipino: The Ang Bagong Pinoy sculpture (by Jose Datuin, high-grade stainless steel, 10’ x 10’ x 4’) was unveiled June 12, 2011 by MMDA Chairman Francis N. Tolentino, assisted by Government officials, Hyundai Asia Resources, Inc. (HARI) executives, and HE Korean Ambassador Lee Hye-Min of the Republic of Korea. (L-R) Artist Jose Datuin; HARI Chairman Edward Go; Department of Tourism Secretary Alberto A. Lim; Ambassador Lee Hye-Min; Manila Mayor Alfredo S. Lim; MMDA Chairman Francis Tolentino; HARI President and CEO Fe Perez-Agudo; HARI Chairman Emeritus Richard L. Lee; Department of Education Secretary Brother Armin Luistro; and HARI Vice Chairman Conrad Marty.



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Banff, Canada June 15, 2011 World-class Filipino corporation. Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines wins the coveted title of Global Distributor of the Year at the Hyundai Motor Company (HMC) Global Distributors Convention held in Banff, Canada last June 14-17. In photo are Vice Chairman Chung Eui-sun from Hyundai Motor Company and Ms. Fe Perez-Agudo, President and CEO of HARI.



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Angat, Bulacan June 24, 2011 PNoy lauds latest Gawad Kalinga-Hyundai partnership for a mobile and sustainable culture of social entrepreneurship. The President graced the launching of Enchanted Farm, the pioneering GawadKalinga Center for Social Innovation in Barangay Encanto, Angat, Bulacan. (L-R) Hyundai Asia Resources, Inc. (HARI) Chairman Emeritus Richard L. Lee; Department of Finance Secretary Cesar Purisima; HE President Benigno C. Aquino III; HARI President and CEO Fe Perez-Agudo; Gawad Kalinga founder Antonio Meloto; Department of Trade and Industry Secretary Gregory Domingo; and Gawad Kalinga Community Development Foundation Executive Director Jose LuisOquiñena.



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Seoul, Korea. June 22, 2011 A group of motoring journalists from the Philippines together with 70 other prominent media representatives from Africa, Middle East, Asia Pacific and Eastern Europe went on a special test drive of the all-new Hyundai Elantra in Seoul, Korea from June 20 to 22, 2011. Organized by Hyundai Motor Company, the exclusive media activity included orientations on the design and product attributes of the all-new Elantra as well as an overview of Hyundai’s enhanced global status and advanced technology and strengths of its new models.



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Quezon City, Philippines June 24, 2011 HE Vice President Jejomar Binay led the inauguration ceremonies of the new and re-launched Hyundai Commonwealth Avenue (HCA), one of the pioneer dealerships of Hyundai Asia Resources, Inc. (HARI), exclusive distributor of Hyundai in the Philippines. HCA’s totally modern, more spacious new look is aligned with Hyundai Motor Company’s global directives to take the Hyundai brand’s excellent customer service to the next level. HE Vice President Jejomar Binay (center) led the Ribbon Cutting together with (L-R) Atty. Rudolfo Ma. Ponferrada, HCA VP and CFO Carmen San Juan; HCA President Lyne Ponferrada; Engr. Fred Jose, Senior AVP for Operations Division, HARI; and Chairman of Prince Motor Corporation, owner and operator of HCA, Amando San Juan.