Latest News

  • HARI SALES LEAPS 50% IN FIRST NINE MONTHS

    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …

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  • HYUNDAI PARTNERS WITH TOP BANKS FOR “OMG EON DEALS!”

     

    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

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  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run

     

    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.

     

    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.

      …

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  • HYUNDAI KICKS OFF THE 1ST QUARTER WITH 39% GROWTH

    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

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  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …

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Hyundai Corporate Events

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Rizal Park, Manila June 12, 2011 Hyundai’s gift to the Filipino: The Ang Bagong Pinoy sculpture (by Jose Datuin, high-grade stainless steel, 10’ x 10’ x 4’) was unveiled June 12, 2011 by MMDA Chairman Francis N. Tolentino, assisted by Government officials, Hyundai Asia Resources, Inc. (HARI) executives, and HE Korean Ambassador Lee Hye-Min of the Republic of Korea. (L-R) Artist Jose Datuin; HARI Chairman Edward Go; Department of Tourism Secretary Alberto A. Lim; Ambassador Lee Hye-Min; Manila Mayor Alfredo S. Lim; MMDA Chairman Francis Tolentino; HARI President and CEO Fe Perez-Agudo; HARI Chairman Emeritus Richard L. Lee; Department of Education Secretary Brother Armin Luistro; and HARI Vice Chairman Conrad Marty.

 

 

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Banff, Canada June 15, 2011 World-class Filipino corporation. Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines wins the coveted title of Global Distributor of the Year at the Hyundai Motor Company (HMC) Global Distributors Convention held in Banff, Canada last June 14-17. In photo are Vice Chairman Chung Eui-sun from Hyundai Motor Company and Ms. Fe Perez-Agudo, President and CEO of HARI.

 

 

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Angat, Bulacan June 24, 2011 PNoy lauds latest Gawad Kalinga-Hyundai partnership for a mobile and sustainable culture of social entrepreneurship. The President graced the launching of Enchanted Farm, the pioneering GawadKalinga Center for Social Innovation in Barangay Encanto, Angat, Bulacan. (L-R) Hyundai Asia Resources, Inc. (HARI) Chairman Emeritus Richard L. Lee; Department of Finance Secretary Cesar Purisima; HE President Benigno C. Aquino III; HARI President and CEO Fe Perez-Agudo; Gawad Kalinga founder Antonio Meloto; Department of Trade and Industry Secretary Gregory Domingo; and Gawad Kalinga Community Development Foundation Executive Director Jose LuisOquiñena.

 

 

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Seoul, Korea. June 22, 2011 A group of motoring journalists from the Philippines together with 70 other prominent media representatives from Africa, Middle East, Asia Pacific and Eastern Europe went on a special test drive of the all-new Hyundai Elantra in Seoul, Korea from June 20 to 22, 2011. Organized by Hyundai Motor Company, the exclusive media activity included orientations on the design and product attributes of the all-new Elantra as well as an overview of Hyundai’s enhanced global status and advanced technology and strengths of its new models.

 

 

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Quezon City, Philippines June 24, 2011 HE Vice President Jejomar Binay led the inauguration ceremonies of the new and re-launched Hyundai Commonwealth Avenue (HCA), one of the pioneer dealerships of Hyundai Asia Resources, Inc. (HARI), exclusive distributor of Hyundai in the Philippines. HCA’s totally modern, more spacious new look is aligned with Hyundai Motor Company’s global directives to take the Hyundai brand’s excellent customer service to the next level. HE Vice President Jejomar Binay (center) led the Ribbon Cutting together with (L-R) Atty. Rudolfo Ma. Ponferrada, HCA VP and CFO Carmen San Juan; HCA President Lyne Ponferrada; Engr. Fred Jose, Senior AVP for Operations Division, HARI; and Chairman of Prince Motor Corporation, owner and operator of HCA, Amando San Juan.