• HYUNDAI STEERS AUTO INDUSTRY TOWARD A CULTURE OF INNOVATION

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, brought together experts from the automotive industry and thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON), aimed to generate a new culture of innovation in the industry.

    HARI President and CEO Ma. Fe Perez-Agudo (front, center) shares a cup of good coffee with (clockwise) ASEAN Centre …

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  • TIPS FOR A STRESS-FREE ROAD TRIP THIS HOLY WEEK

    Gusto mo bang mag-out-of-town this coming Holy Week? Reality check: almost everyone does! Whether you’re planning to do Visita Iglesia with your family or bond with your friends by satisfying your “vitamin sea” needs at the beach, you, along with our fellow Filipinos, will be spending the long weekend on the road. Here are three simple tips that can make your road trips more smooth-sailing:

     

    1. Research your routes. Traffic conditions change during the Holy Week season, so it’s important to …

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  • HYUNDAI UNLEASHES “THE NEXT LEVEL OF LUXURY”

    A true person of substance has a sharp eye for the best things in life. He has the wisdom to know when to work hard and play hard, when to flaunt and when to go low key.  In a world full of clutter, he can make an underrated beauty stand out and become a force to reckon with.

     

     

    Get ready for a game-changer in the Philippines’ luxury vehicle segment – a car born with raw talent, bred to be graceful and poised under any circumstance, and trained to perform with smoothness and silence that …

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  • HYUNDAI’S NEXT STOP: THE 2017 MIAS!

     

    Gusto mo ba ng bago? Hyundai’s all revved up to give you a show like no other!

     

    Experience a whole new Hyundai at the 2017 Manila International Auto Show from March 31 to April 2, 2017 at the World Trade Center, Pasay City.

     

    Sama ka na and witness how the Hyundai experience transforms life’s journey into one big joyride. With the unveiling of the best in customer-driven innovation, the release of the latest game-changers in the auto industry, and the downpour of the most exciting …

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  • HYUNDAI MAKES MARCH SIZZLE WITH “CaRAZY” PROMO

    Tired of the usual car deals? Get ready for the CaRAZIEST ride of your life then! Hyundai’s got your back with offers that makes buying a brand new Hyundai car easy peasy. The “CaRAZY for Hyundai” promo allows you to save big bucks for as much as P100,000 – that is usable as cash discount, downpayment or low monthly subsidies.

     

    Your stressful daily drive can be more exciting for as low as P27k down if you get the tiny yet agile EON.

     

    Your adventure of a lifetime with the Tucson starts …

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HYUNDAI CLOSE OUT 2014 WITH 4% GROWTH

“As the Philippine economy continues to be a bright spot for growth in Asia, Hyundai drives forward in 2015 as we strengthen our service excellence and expand our product line.

- Ma. Fe Perez-Agudo, HARI President and CEO

 

 

Performance and Drivers

 

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, ended 2014 on a positive note as sales accelerated to 23,019 units, up by 4% from 2013 total sales of 22,033 units. However, December sales proved to be a disappointment as sales contracted by 33% to 1,614 units compared to December 2013 sales of 2,416 units.

For the month of December, slowdown was seen in both Passenger Car (PC) category and Light Commercial Vehicle (LCV) category. The PC category reported 28% decline in sales to 1,155 units in December. Despite the category’s slow growth in December, PC category finished the year strong with 17% growth in sales to 16,117 units from 2013 sales of 13,774 units.

Sales for the LCV category posted a decline of 44% in December to 459 units. Weak December sales brought total LCV sales tally to 6,902 units in 2014, down by 16% compared to 2013 sales of 8,259 units.

 

Sales and Economic Outlook

 

The Philippine economy posted a lower-than-expected growth of 5.3% for the third quarter of 2014. Although hitting the low end GDP target which is 6.5% would be difficult to hit, investors continue to express high hopes in the “Asia’s New Tiger”. Buoyed by the robust macroeconomic fundamentals, efficient financial management and rising revenue collections, the Philippine economy bodes well for 2015 and will retain its target of 7-8%.

 

Coupled with the economic prevalent strength, trend in vehicle demand is seen to be very positive fuelled by optimistic business and consumer sentiments.