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    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …



    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run


    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.


    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.



    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO


    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …


Hyundai: Braver and Bolder at Top 3 The number one Korean auto brand in the country enters the 4th quarter with robust 90.4% growth

The race to a triumphant yearend is getting even more exhilarating and aggressive, as the auto industry’s best brands continue to outperform each other in an all-out mission to win the Filipino motorists’ confidence.  In this race for brand supremacy, Hyundai is braving up even more amidst the competition as it gains more momentum with brisk sales. 


Based on the latest industry sales reports, Hyundai shored up its performance by a hefty 90.4% in year-to-date sales and notable 12.1% market share, strengthening itself further at Top 3 in overall industry rankings.  Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai in the Philippines, credits its strong gains to the brisk sales of its next-generation automobiles in the Passenger Car and Light Commercial Vehicle segments.   


Intensifying its position at Top 3 in the Passenger Car (PC) rankings, Hyundai’s PC sales grew by a remarkable 139.9% for the first 10 months of the year and cornered 16.1% market share.  The Getz, Accent, Sonata, and Genesis Coupe continue to beef up Hyundai’s impressive standing in the PC segment.


Flaunting its Euro-chic style and punchy engine performance, the Hyundai Getz intimidates in spite of its compact package—and solid proof is its aggressive year-to-date sales that boast of a 135.2% boost. 


Positioned as Hyundai’s phenomenal diesel sedan, the Accent continues to win the approval of motorists.  Based on year-to-date sales reports, the Accent registered a whopping 447.9% growth, making it one of the leading brands in the B-segment of the PC category.  For the month of October this year, the Accent showed more aggressiveness with a 106.1% growth versus the same month last year, giving it stronger footing in the PC segment. 


With its all-new fluidic sculpture design and powerful Theta II petrol engine, the Hyundai Sonata is captivating more and more motorists in search of a premium executive sedan.  Coming from a successful third quarter, being the number one Mid-size sedan, the Hyundai Sonata is unstoppable, as its sales remain upbeat as ever.  Its market share increased to 19.2% and 36.3% in year-to-date and month-to-date rankings, respectively, keeping it an intimidating brand in the Mid-size sedan category.   


In the non-premium sports car brand category, the Genesis Coupe still dominates the rankings with a lion’s share of the market at 86.6%.  The Genesis Coupe’s monthly sales this year also improved by 8.3%, which translates to an average of 16 unit sales per month, emphasizing Hyundai’s success as a high-performance car brand.    


Aside from making its mark as a favorite in the PC segment, Hyundai has also vigorously proven that it’s still one of the top choices in the LCV segment.  This is evidenced by Hyundai’s 61.4% growth in the LCV segment based on year-to-date sales.  Hyundai attributes these gains to the strong sales of the Tucson, Grand Starex, and Santa Fe.


Still as mighty as ever in the Compact SUV rankings, the Tucson scored an incredible 97.7% growth for the first 10 months of the year, which translates to an outstanding 39.1% market share, sustaining the Tucson’s title as the number one Compact SUV.  The Tucson also dominated the Compact SUV rankings in terms of month-to-date sales, with market share of 25.4%.

In the Passenger Van category, the Grand Starex is still number one in the rankings, showing off an impressive 46.3% growth for the first 10 months of the year, and market share of 31.5%.  Versus its sales in October last year, the Grand Starex improved for the same month this year at 29.7%, firming up its presence as the all-time favorite family van of Filipinos.


With its refreshing style yet all-powerful engine performance, thanks to its new Theta II and R eVGT engines, the Santa Fe Crossover SUV comes as a tough contender in the Mid-size SUV category.  Hyundai’s stylish Crossover SUV registered a 36.8% growth based on year-to-date sales, cornering 6.9% market share.  After its commendable sales in September, the Santa Fe’s sales jumped 141.7% in October, and on a month-on-month evaluation, the Santa Fe is even more intimidating for the month of October this year with growth of 90.5%.


With a brand focused on moving higher up the rankings and winning the customers’ nod of approval, Hyundai is racing confidently to a triumphant yearend this 2010.  And as it continues to make record-breaking sales, Hyundai is well on its way to a strong finish that will spell another milestone year for this bold automotive brand.