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    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …



    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run


    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.


    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.



    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO


    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …


Ushering Brilliant Breakthroughs with Hyundai at the Shell Eco-marathon Asia 2016


Car enthusiasts dream of driving the most iconic cars in their lifetime, but car innovators dream of designing and building cars that will be remembered for several lifetimes; cars that are energy-efficient and environment-friendly, and cars that make a difference. To pave the way for these breakthroughs, Hyundai is sharing the stage with Shell anew through the Shell Eco-marathon Asia 2016. 


Hyundai, the official mobility partner of Shell Eco-Marathon Asia, is proud to stand alongside Shell for the third straight year, sharing the values of the program that encourages students from all parts of the globe to build the most energy-efficient cars. Shell Eco-marathon is a competition that celebrates ideas and innovation, the best up and coming engineers, designers and inventors, and cutting-edge thinking about energy and mobility. 


Breathe Easy

One of the challenges in our environment today is keeping our air breathable to its purest form.  To help solve air pollution, the European Union has been rolling out the European emission standards. In the Philippines, the Euro 4 emission standard, an upgrade from the previous Euro 2 standard, has been implemented since the beginning of the year. 


Euro 4 fuels have 10 times less sulfur content compared to Euro 2 fuels, and are thus 10 times cleaner. According to the Department of Environment and Natural Resources (DENR), vehicle emissions comprise 70% to 80% of air pollution in Metro Manila, and with the Euro 4 standard, citizens can be more confident to breathe easier.


As a brand dedicated to innovation, Hyundai has followed suit and made its vehicles Euro 4-compliant, headlined by the All-new Elantra, which will also be on display during the event. 


Rising Again

After the previous-generation Elantra was named Car of the Year in 2012, the sixth generation Elantra looks to build on this heritage while introducing an evolved, dynamic appearance with distinguished performance features. 


Up front, one of the Elantra’s bold changes is the large hexagonal grille that gives it an active stance also notable on other Hyundai cars. The roof of the Elantra flows back to the trunk almost seamlessly, with unembellished sides and understated shoulders, creating a smooth design for more precise aerodynamics. 


The All-new Elantra is 20 millimeters longer and 25 millimeters wider than the previous Elantra to provide better passenger comfort through a bigger cabin space. The body structure has also improved in durability and rigidity—with an impressive 53% Advanced High Strength Steel coverage, or 32% higher compared to the old model.


The top-of-the-line variant comes with a Nu 2.0 MPI engine that is, of course, EURO 4-ready with a 6-speed automatic transmission. Other variants use a Gamma 1.6 MPI engine (EURO 4) with choices of either 6-speed automatic or 6-speed manual transmission. 


Interactive Fun 

While enjoying new automotive technologies, you can also have fun with Hyundai’s interactive driving video game at the event, where you can get to know more about the EURO 4 through a mobile console. You can also win exclusive Hyundai goodies by taking part in the games at the Hyundai Fan Zone. 


The EURO 4 is just the start of a more brilliant time for the automotive industry, especially in the Philippines; and Hyundai is privileged to make its contribution to a better cause. Learn more about the EURO 4 and other breakthrough technologies and see the All-new Elantra up close at the Shell Eco-marathon Asia from March 3 to 6, 2016 at the Quirino Grandstand, Manila.