• Hyundai Keeps It Clean at the National Car Wash Weekend

    On its 3rd successful run, Hyundai Asia Resources, Inc. (HARI) will hold the Hyundai National Car Wash Weekend on July 1-2 at authorized dealerships, nationwide.   In the 2-day event, Hyundai customers get to enjoy a full vehicle pampering experience inside and out. The usual exterior wash, vacuum and tire black are stashed with the 23-point check-up using the Global Diagnostic System (GDS) Tool.   And the treat just keeps on getting better! Customers get a limited edition golf umbrella if …

  • HARI Foundation-St. Scho Manila Inaugurate New Training Venue for Next-Gen Leaders

    At the launch of the Ma. Fe Perez-Agudo Center for Leadership Excellence, HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo takes time to inspire younger generations of Scholastican student leaders. Ms. Agudo, a student council president in her campus days, said, “This Center for Leadership Excellence stands as a symbol of all that is true and proud about being a Scholastican for the 21st century.”


    Women leaders for others. St. Scholastica’s College Manila President Sr. Mary …

  • Hyundai Rally Team impresses in Corporate Rally Challenge


    Guess who’s back with a vengeance?


    After a hiatus from corporate motorsports, Hyundai Asia Resources, Inc. (HARI) in collaboration with Team Hyundai Philippines (THP) showcased their accurate driving skills in the 2017 STV Auto Rally Corporate Challenge (ARCC) last May. The “On Time, All the Time” rally was flagged off at the Harbor Point Mall in Subic Bay, Zambales.


    Proving that HARI and THP are motorsport ready, the Hyundai rally contingent brought home notable recognitions, …

  • Hyundai continues to sizzle with DEALights Promo


    Hyundai is not ready to bid summer goodbye, well not yet. In fact, it is geared to further heat up its exciting deals by extending the DEALights Promo up to June 30, 2017


    The “DEALights” promo offers easy-to-own schemes for the Accent, Eon, Elantra, Sonata, Veloster, Tucson, Santa Fe and Grand Starex models.


    Now, getting the car of your dreams won’t just make you feel smart and proud; it also allows you to save as much as P150,000 that is usable as cash discount; or subsidies to …


    The groundbreaking ceremony of Hyundai Trucks and Buses Cainta (HTBC). (L-R) Hyundai Cainta General Manager Jonathan C. Qua; HARI SVP for Trade Operations and Development Cluster Numeriano R. Cortez, Jr.; SARI Group General Manager Maria Antonietta G. Alonzo; SARI President Felix K. Limcaoco III; HARI President and CEO Ma. Fe Perez-Agudo; HARI EVP and CFO, Finance & Trade Support Services Cluster Ladislao Z. Avila, Jr.; SARI SVP/COO Doroteo R. Sornet; and HARI VP for Commercial Trade Division …


Ushering Brilliant Breakthroughs with Hyundai at the Shell Eco-marathon Asia 2016


Car enthusiasts dream of driving the most iconic cars in their lifetime, but car innovators dream of designing and building cars that will be remembered for several lifetimes; cars that are energy-efficient and environment-friendly, and cars that make a difference. To pave the way for these breakthroughs, Hyundai is sharing the stage with Shell anew through the Shell Eco-marathon Asia 2016. 


Hyundai, the official mobility partner of Shell Eco-Marathon Asia, is proud to stand alongside Shell for the third straight year, sharing the values of the program that encourages students from all parts of the globe to build the most energy-efficient cars. Shell Eco-marathon is a competition that celebrates ideas and innovation, the best up and coming engineers, designers and inventors, and cutting-edge thinking about energy and mobility. 


Breathe Easy

One of the challenges in our environment today is keeping our air breathable to its purest form.  To help solve air pollution, the European Union has been rolling out the European emission standards. In the Philippines, the Euro 4 emission standard, an upgrade from the previous Euro 2 standard, has been implemented since the beginning of the year. 


Euro 4 fuels have 10 times less sulfur content compared to Euro 2 fuels, and are thus 10 times cleaner. According to the Department of Environment and Natural Resources (DENR), vehicle emissions comprise 70% to 80% of air pollution in Metro Manila, and with the Euro 4 standard, citizens can be more confident to breathe easier.


As a brand dedicated to innovation, Hyundai has followed suit and made its vehicles Euro 4-compliant, headlined by the All-new Elantra, which will also be on display during the event. 


Rising Again

After the previous-generation Elantra was named Car of the Year in 2012, the sixth generation Elantra looks to build on this heritage while introducing an evolved, dynamic appearance with distinguished performance features. 


Up front, one of the Elantra’s bold changes is the large hexagonal grille that gives it an active stance also notable on other Hyundai cars. The roof of the Elantra flows back to the trunk almost seamlessly, with unembellished sides and understated shoulders, creating a smooth design for more precise aerodynamics. 


The All-new Elantra is 20 millimeters longer and 25 millimeters wider than the previous Elantra to provide better passenger comfort through a bigger cabin space. The body structure has also improved in durability and rigidity—with an impressive 53% Advanced High Strength Steel coverage, or 32% higher compared to the old model.


The top-of-the-line variant comes with a Nu 2.0 MPI engine that is, of course, EURO 4-ready with a 6-speed automatic transmission. Other variants use a Gamma 1.6 MPI engine (EURO 4) with choices of either 6-speed automatic or 6-speed manual transmission. 


Interactive Fun 

While enjoying new automotive technologies, you can also have fun with Hyundai’s interactive driving video game at the event, where you can get to know more about the EURO 4 through a mobile console. You can also win exclusive Hyundai goodies by taking part in the games at the Hyundai Fan Zone. 


The EURO 4 is just the start of a more brilliant time for the automotive industry, especially in the Philippines; and Hyundai is privileged to make its contribution to a better cause. Learn more about the EURO 4 and other breakthrough technologies and see the All-new Elantra up close at the Shell Eco-marathon Asia from March 3 to 6, 2016 at the Quirino Grandstand, Manila.