• Hyundai Brings The XCIENT Power At The 2017 PHILCONSTRUCT

      PASAY CITY, Manila – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, will be introducing the New Generation of the Hyundai XCIENT heavy-duty truck at the 2017 PHILCONSTRUCT Construction Show which will be held at the World Trade Center & SMX Convention Center, SM Mall of Asia from January 6 to 9, 2018.   PHILCONSTRUCT is the biggest construction show in the country. It caters both to the heavy equipment and machinery, …

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  • Hyundai Dream Center Philippines: Hyundai's Christmas Gift to our Underprivileged Youth

    (L-R) HARI Chairman Emeritus Richard L. Lee, HARI President and CEO Maria Fe Perez-Agudo, Plan International Philippines Country Director Dennis Guy O’Brien, and Plan International Korea External Relations Team Manager Choi Yun Sung

     

    December 5, 2017– Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, joined forces with the world’s third largest vehicle manufacturer, Hyundai Motor Company of South Korea (HMC) in …

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  • Hyundai Sparks GREEN Revolution in Marikina City

    At the Groundbreaking Ceremony of Hyundai Marikina were: (L-R) Hyundai Asia Resources, Inc. (HARI) SVP – Trade Operations and Development Cluster Numeriano Cortez, Jr., Marikina City Business Permits and Licensing Office Department Head Atty. Nancy Teylan, Marikina City First District Representative Bayani Fernando, Marikina City Mayor Marcelino Teodoro, Shaw Automotive Resources, Inc. (SARI) President Felix Limcaoco III, HARI President and CEO Ma. Fe Perez-Agudo, HARI EVP and CFO Ladislao …

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  • HARI grows by 12% in November with Grand Starex and Accent; H100 stages grand recoup

      “2017 PROVED TO BE UPBEAT FOR Hyundai, reflecting our driven and empowered industry. We expect to maintain this growth momentum, thereby contributing to the overall growth of the economy for 2017.” --Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, registered positive year-to-date growth in Passenger Car (PC) and Light Commercial Vehicle (LCV) sales, growing by 12% …

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  • Hyundai Gears Up for 2018: Focused to Meet a Wide Range of Demands in Transport and Mobility

      Hyundai Asia Resources, Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial (trucks and buses) vehicles, gears up in anticipation of the government’s intensified push for infrastructure in 2018. With its line of passenger cars, commercial, and special vehicles braced for a wide range of mobility and payload requirements, HARI underscores its role as the Filipino’s lifetime partner to success.   “We are broadening our corporate horizon at a very opportune …

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Ushering Brilliant Breakthroughs with Hyundai at the Shell Eco-marathon Asia 2016

 

Car enthusiasts dream of driving the most iconic cars in their lifetime, but car innovators dream of designing and building cars that will be remembered for several lifetimes; cars that are energy-efficient and environment-friendly, and cars that make a difference. To pave the way for these breakthroughs, Hyundai is sharing the stage with Shell anew through the Shell Eco-marathon Asia 2016. 

  

Hyundai, the official mobility partner of Shell Eco-Marathon Asia, is proud to stand alongside Shell for the third straight year, sharing the values of the program that encourages students from all parts of the globe to build the most energy-efficient cars. Shell Eco-marathon is a competition that celebrates ideas and innovation, the best up and coming engineers, designers and inventors, and cutting-edge thinking about energy and mobility. 

  

Breathe Easy

One of the challenges in our environment today is keeping our air breathable to its purest form.  To help solve air pollution, the European Union has been rolling out the European emission standards. In the Philippines, the Euro 4 emission standard, an upgrade from the previous Euro 2 standard, has been implemented since the beginning of the year. 

  

Euro 4 fuels have 10 times less sulfur content compared to Euro 2 fuels, and are thus 10 times cleaner. According to the Department of Environment and Natural Resources (DENR), vehicle emissions comprise 70% to 80% of air pollution in Metro Manila, and with the Euro 4 standard, citizens can be more confident to breathe easier.

  

As a brand dedicated to innovation, Hyundai has followed suit and made its vehicles Euro 4-compliant, headlined by the All-new Elantra, which will also be on display during the event. 

  

Rising Again

After the previous-generation Elantra was named Car of the Year in 2012, the sixth generation Elantra looks to build on this heritage while introducing an evolved, dynamic appearance with distinguished performance features. 

  

Up front, one of the Elantra’s bold changes is the large hexagonal grille that gives it an active stance also notable on other Hyundai cars. The roof of the Elantra flows back to the trunk almost seamlessly, with unembellished sides and understated shoulders, creating a smooth design for more precise aerodynamics. 

  

The All-new Elantra is 20 millimeters longer and 25 millimeters wider than the previous Elantra to provide better passenger comfort through a bigger cabin space. The body structure has also improved in durability and rigidity—with an impressive 53% Advanced High Strength Steel coverage, or 32% higher compared to the old model.

  

The top-of-the-line variant comes with a Nu 2.0 MPI engine that is, of course, EURO 4-ready with a 6-speed automatic transmission. Other variants use a Gamma 1.6 MPI engine (EURO 4) with choices of either 6-speed automatic or 6-speed manual transmission. 

  

Interactive Fun 

While enjoying new automotive technologies, you can also have fun with Hyundai’s interactive driving video game at the event, where you can get to know more about the EURO 4 through a mobile console. You can also win exclusive Hyundai goodies by taking part in the games at the Hyundai Fan Zone. 

  

The EURO 4 is just the start of a more brilliant time for the automotive industry, especially in the Philippines; and Hyundai is privileged to make its contribution to a better cause. Learn more about the EURO 4 and other breakthrough technologies and see the All-new Elantra up close at the Shell Eco-marathon Asia from March 3 to 6, 2016 at the Quirino Grandstand, Manila.