• Hyundai H350, Official Transport of ASEAN 50 Puts Hyundai CV Line on High Gear

      Hyundai, Official Mobility Partner of the recently-concluded ASEAN 50 Summit, threw the spotlight on the H350 luxury van in an imposing show of strength, comfort, and reliability. A fleet of 50 H350 vans were deployed by Hyundai Asia Resources, Inc. (HARI) to serve the transport needs of the ASEAN 50 delegates, reaffirming Hyundai’s commitment to be the trusted partner to success of Filipino businesses.   Hyundai’s luxe, highly-customizable 14-seater treated Summit delegates to a premium …

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  • Hyundai PH Chief: Value of women to ASEAN is immeasurable, cites education as key to empowerment

     

    Solaire Resort and Casino, November 13, 2017. We live in volatile, uncertain, complex and ambiguous (V.U.C.A.) times but, just like a bag of tea, you’ll never know how strong you are until you’re dipped in hot water. This was Hyundai Asia Resources, Inc. (HARI) President and CEO Ma. Fe Perez-Agudo’s homage to the strength of women in the face of persistent gender issues that beset ASEAN member states.

     

    Ms. Agudo joined peers in the C-suite at the ASEAN Business & Investments Summit ( …

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  • A Hyundai Moment

     

    November 13, 2017, Solaire Resort & Casino. Hyundai Asia Resources, Inc. (HARI) President and CEO Ma. Fe Perez-Agudo exchanged pleasantries with South Korean President HE Moon Jae-In at the ASEAN Business & Investments Summit (ABIS) 2017. Ms. Agudo, a panelist at the ABIS forum, “Unleashing Women Economic Power and Human Capital Development (Investing in Education, Global Competencies, Women and Affirmative Action),” echoed President Moon’s keynote message on co-prosperity and unleashing …

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  • Hyundai Builds Up to ASEAN 50 with Global Youth Group Dialogue for Shared Prosperity

    One with the youth in driving Prosperity for All. November 8, 2017, Bonifacio Global City. HARI Foundation, Inc. (HFI), the social corporate responsibility (CSR) arm of Hyundai Asia Resources, Inc. (HARI), in partnership with the Institute for Global Education Exchange and Internship, Inc. (IGEEI), held a one-day conference with delegates to the Youth Policy and Action Project, a European Commission-funded initiative that aims to promote strategic cooperation among youth organizations, …

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  • Hyundai: Official Mobility Partner of ASEAN 50

      Hyundai, on its 50th year as a leading global brand, supports the ASEAN roadmap of “Prosperity for All” as Official Mobility Partner of the ASEAN 50 Summit and the ASEAN Business and Investment Summit (ABIS), two highly-anticipated global meets slated to happen in Manila this November.   From November 12-15, 2017 Hyundai Asia Resources, Inc. (HARI), the official Philippine distributor of Hyundai vehicles, will deploy 50 units of the 14-seat luxury van H350 to serve the transport needs of …

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Ushering Brilliant Breakthroughs with Hyundai at the Shell Eco-marathon Asia 2016

 

Car enthusiasts dream of driving the most iconic cars in their lifetime, but car innovators dream of designing and building cars that will be remembered for several lifetimes; cars that are energy-efficient and environment-friendly, and cars that make a difference. To pave the way for these breakthroughs, Hyundai is sharing the stage with Shell anew through the Shell Eco-marathon Asia 2016. 

  

Hyundai, the official mobility partner of Shell Eco-Marathon Asia, is proud to stand alongside Shell for the third straight year, sharing the values of the program that encourages students from all parts of the globe to build the most energy-efficient cars. Shell Eco-marathon is a competition that celebrates ideas and innovation, the best up and coming engineers, designers and inventors, and cutting-edge thinking about energy and mobility. 

  

Breathe Easy

One of the challenges in our environment today is keeping our air breathable to its purest form.  To help solve air pollution, the European Union has been rolling out the European emission standards. In the Philippines, the Euro 4 emission standard, an upgrade from the previous Euro 2 standard, has been implemented since the beginning of the year. 

  

Euro 4 fuels have 10 times less sulfur content compared to Euro 2 fuels, and are thus 10 times cleaner. According to the Department of Environment and Natural Resources (DENR), vehicle emissions comprise 70% to 80% of air pollution in Metro Manila, and with the Euro 4 standard, citizens can be more confident to breathe easier.

  

As a brand dedicated to innovation, Hyundai has followed suit and made its vehicles Euro 4-compliant, headlined by the All-new Elantra, which will also be on display during the event. 

  

Rising Again

After the previous-generation Elantra was named Car of the Year in 2012, the sixth generation Elantra looks to build on this heritage while introducing an evolved, dynamic appearance with distinguished performance features. 

  

Up front, one of the Elantra’s bold changes is the large hexagonal grille that gives it an active stance also notable on other Hyundai cars. The roof of the Elantra flows back to the trunk almost seamlessly, with unembellished sides and understated shoulders, creating a smooth design for more precise aerodynamics. 

  

The All-new Elantra is 20 millimeters longer and 25 millimeters wider than the previous Elantra to provide better passenger comfort through a bigger cabin space. The body structure has also improved in durability and rigidity—with an impressive 53% Advanced High Strength Steel coverage, or 32% higher compared to the old model.

  

The top-of-the-line variant comes with a Nu 2.0 MPI engine that is, of course, EURO 4-ready with a 6-speed automatic transmission. Other variants use a Gamma 1.6 MPI engine (EURO 4) with choices of either 6-speed automatic or 6-speed manual transmission. 

  

Interactive Fun 

While enjoying new automotive technologies, you can also have fun with Hyundai’s interactive driving video game at the event, where you can get to know more about the EURO 4 through a mobile console. You can also win exclusive Hyundai goodies by taking part in the games at the Hyundai Fan Zone. 

  

The EURO 4 is just the start of a more brilliant time for the automotive industry, especially in the Philippines; and Hyundai is privileged to make its contribution to a better cause. Learn more about the EURO 4 and other breakthrough technologies and see the All-new Elantra up close at the Shell Eco-marathon Asia from March 3 to 6, 2016 at the Quirino Grandstand, Manila.