• HARI, PETA Stage a Collaboration Coup

    HARI gets in touch with its creative side. Top management of Hyundai Asia Resources, Inc. (HARI) underwent a two-day theater workshop at the PETA Theater Center in Quezon City to kick off the year’s business planning activities. The workshop aimed to explore new platforms for creative learning and teambuilding in the context of the automotive business.

      PETA Theater Center Quezon City, September 7-8, 2017. Hyundai Asia Resources, Inc. (HARI) does it again. As the company that carries …

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  • Pamper Your Car Through Hyundai Raindrops

    Get more out of life on the road with a well-maintained car.   Your car is your ever-reliable workhorse. Without it, staying on-the-go and accomplishing tasks is definitely a challenge. Your life also greatly depends on it the moment you take the wheel. It is, therefore, imperative to give your car the TLC it truly deserves. Here are three (3) easy steps to pamper and keep your car in tip-top condition:   Trust the experts. “Health is wealth” should not be exclusive to humans. It can also be …

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  • Hyundai’s Fast Track Service: Designed for you to get more out of life

         Thousands of satisfied Hyundai car owners can’t be wrong. This monsoon season may be just the time for you to make that appointment for preventive maintenance service (PMS) to keep your car in perfect roadworthy condition. Your friendly Hyundai service center will make sure it won’t rain on your parade by making you waste precious time waiting for your car while undergoing PMS. Not with Hyundai Asia Resources, Inc. (HARI) recently earning bragging rights for service excellence with …

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  • HARI Achieves Its Highest Monthly Sales to Date

    “The commitment of HARI in fostering a culture of excellence continues to manifest as it notches its highest monthly sales to date. The company, being a trusted lifetime partner of Filipinos, endeavors to constantly improve its products and services through creating value for a sustainable future.” - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers  Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed its July 2017 …

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  • HARI Foundation Amplifies Fight for Environment, Awards the 10 ASEAN Biodiversity Heroes with the Hyundai iCON for Biodiversity

      One for Biodiversity. Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility arm, HARI Foundation, Inc. (HFI), celebrated 50 years of ASEAN by honoring the 2017 ASEAN Biodiversity Heroes with the Hyundai Icon for Biodiversity. At the awards ceremony held August 7 at New World Manila Bay Hotel were: (L-R) ASEAN Deputy Secretary General Vongthep Arthakaivalvatee; Eyad Samhan (Brunei Darussalam); Sophea Chhin (Cambodia); Alex Waisimon (Indonesia); Nitsavanh Louangkhot …

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Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation in Passenger Cars and its new lineup of trucks and buses.

 

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, takes to heart its mission to delight customers with a new nationwide brand campaign, “Ang Gusto Mo, Gusto ng Puso.” Conceived to capture the brand’s “heart” from the customer viewpoint, Hyundai goes beyond showcasing its Modern Premium lineup to focusing on what customers truly seek in their vehicle choices—those basic needs and desires that are often unexpressed or glossed over. The colloquial “Ano ang gusto mo? (What do you want?)” has the Korean auto giant feeling the local pulse, empowering the Filipino consumer with a basic choice: Which Hyundai model best responds to my needs and wants?

 

“The campaign is all about aspiration,” explained HARI President and CEO Ma. Fe Perez-Agudo. “Countless companies can talk about what they can offer the customer. We decided to refocus and instead listen to the customer. We want to ‘feel’ what you want. Kung ano ang gusto mo, ‘yun ang gusto ng Hyundai. If you seek confidence and comfort on the road, then the 2016

Tucson could be right for you. For heartwarming family time, your best bet would be the Grand Starex. Or if you want to stand out, you’ll readily fall in love with the All-new Elantra.”

 

Hyundai Trucks and Buses Take “Gusto” Further

 

Highlighting the “Gusto Ko Hyundai” exhibit are the public launch of Hyundai Trucks and Buses, all geared up to advance Filipino businesses and mobility; and the much-awaited introduction of the GDi turbo engine through Hyundai’s quirky roadster, the Veloster.

 

The “Gusto Ko Hyundai” launch promises to be a celebration of visual arts, music, theatrics, and connective technology, showcasing a fusion of classic and contemporary themes that bring to life the genius of Hyundai design and technology.

To give voice to the customer’s heart’s desires in motoring, music icons Ely Buendia and Gloc 9 lend their artistry through songs that resonate with energy and wonder, capturing the uniquely Hyundai motoring life.

 

Visitors of the “Gusto Ko Hyundai” lifestyle exhibit at the MIAS will have a field day experiencing all the fun activities in store at the following “Gusto pods”: Gusto ko Una sa Innovation at Technology, where customers can learn about the latest in auto-making and design from Hyundai, especially the GDi Turbo engine that powers the Veloster; Gusto ko Big Time, which boasts of the business success that awaits entrepreneurs through Hyundai’s Trucks and Buses; Gusto ko Mag-connect, featuring Hyundai App and Hyundai CARES to readily connect customer concerns and queries to Hyundai and its network of dealerships in the Philippines; Gusto ko Good Vibes, where HARI Foundation, Inc. provides an opportunity for visitors to support HARI’s socio-civic advocacies, most notably in education and environmental sustainability; Gusto ko Mag-enjoy—a treat for customers with various games and activities perfect to energize the day; and Gusto ko Mag-drive, where would-be buyers can get a chance to test-drive the Hyundai cars they like. As an added bonus during the motor show, a P15,000-discount awaits customers who reserve a Hyundai car.

 

“Our return to MIAS signals a new era for Hyundai in the Philippines,” notes Ms. Ma. Fe Perez-Agudo, President and CEO of HARI. “An era that truly speaks from the hearts of customers and into a life of brilliance they create with the help of Hyundai motoring innovations ready to make their journey momentous, incredible, and definitely unforgettable.”

 

The “Gusto ko Hyundai” lifestyle exhibit runs from April 7 to 10 at the MIAS in the World Trade Center, Pasay City, Manila.