Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign
Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation in Passenger Cars and its new lineup of trucks and buses.
Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, takes to heart its mission to delight customers with a new nationwide brand campaign, “Ang Gusto Mo, Gusto ng Puso.” Conceived to capture the brand’s “heart” from the customer viewpoint, Hyundai goes beyond showcasing its Modern Premium lineup to focusing on what customers truly seek in their vehicle choices—those basic needs and desires that are often unexpressed or glossed over. The colloquial “Ano ang gusto mo? (What do you want?)” has the Korean auto giant feeling the local pulse, empowering the Filipino consumer with a basic choice: Which Hyundai model best responds to my needs and wants?
“The campaign is all about aspiration,” explained HARI President and CEO Ma. Fe Perez-Agudo. “Countless companies can talk about what they can offer the customer. We decided to refocus and instead listen to the customer. We want to ‘feel’ what you want. Kung ano ang gusto mo, ‘yun ang gusto ng Hyundai. If you seek confidence and comfort on the road, then the 2016
Tucson could be right for you. For heartwarming family time, your best bet would be the Grand Starex. Or if you want to stand out, you’ll readily fall in love with the All-new Elantra.”
Hyundai Trucks and Buses Take “Gusto” Further
Highlighting the “Gusto Ko Hyundai” exhibit are the public launch of Hyundai Trucks and Buses, all geared up to advance Filipino businesses and mobility; and the much-awaited introduction of the GDi turbo engine through Hyundai’s quirky roadster, the Veloster.
The “Gusto Ko Hyundai” launch promises to be a celebration of visual arts, music, theatrics, and connective technology, showcasing a fusion of classic and contemporary themes that bring to life the genius of Hyundai design and technology.
To give voice to the customer’s heart’s desires in motoring, music icons Ely Buendia and Gloc 9 lend their artistry through songs that resonate with energy and wonder, capturing the uniquely Hyundai motoring life.
Visitors of the “Gusto Ko Hyundai” lifestyle exhibit at the MIAS will have a field day experiencing all the fun activities in store at the following “Gusto pods”: Gusto ko Una sa Innovation at Technology, where customers can learn about the latest in auto-making and design from Hyundai, especially the GDi Turbo engine that powers the Veloster; Gusto ko Big Time, which boasts of the business success that awaits entrepreneurs through Hyundai’s Trucks and Buses; Gusto ko Mag-connect, featuring Hyundai App and Hyundai CARES to readily connect customer concerns and queries to Hyundai and its network of dealerships in the Philippines; Gusto ko Good Vibes, where HARI Foundation, Inc. provides an opportunity for visitors to support HARI’s socio-civic advocacies, most notably in education and environmental sustainability; Gusto ko Mag-enjoy—a treat for customers with various games and activities perfect to energize the day; and Gusto ko Mag-drive, where would-be buyers can get a chance to test-drive the Hyundai cars they like. As an added bonus during the motor show, a P15,000-discount awaits customers who reserve a Hyundai car.
“Our return to MIAS signals a new era for Hyundai in the Philippines,” notes Ms. Ma. Fe Perez-Agudo, President and CEO of HARI. “An era that truly speaks from the hearts of customers and into a life of brilliance they create with the help of Hyundai motoring innovations ready to make their journey momentous, incredible, and definitely unforgettable.”
The “Gusto ko Hyundai” lifestyle exhibit runs from April 7 to 10 at the MIAS in the World Trade Center, Pasay City, Manila.