Latest News

  • HARI SALES LEAPS 50% IN FIRST NINE MONTHS

    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …

    Read More...
  • HYUNDAI PARTNERS WITH TOP BANKS FOR “OMG EON DEALS!”

     

    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

    Read More...
  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run

     

    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.

     

    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.

      …

    Read More...
  • HYUNDAI KICKS OFF THE 1ST QUARTER WITH 39% GROWTH

    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

    Read More...
  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …

    Read More...

Hyundai Asia Resources, Inc. Wins Global Distributor of the Year -Affirms Filipino Entrepreneurial and Management Excellence

Description: http://www.myhyundai.com.ph/images/localworld/1309246068_localworld.jpg

World-class Filipino corporation. Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines wins the coveted title of Global Distributor of the Year at the Hyundai Motor Company (HMC) Global Distributors Convention held in Banff, Canada last June 14-17. In photo are Vice Chairman Chung Eui-sun from Hyundai Motor Company and Ms. Fe Perez-Agudo, President and CEO of HARI.

 

On its tenth year as the official distributor of Hyundai vehicles in the country, Hyundai Asia Resources, Inc. (HARI) has once again proven its mettle as a world-class, wholly Filipino-owned company with its recent win of the prestigious Global Distributor of the Year title during the Hyundai Motor Company (HMC) Global Distributors Convention at Banff, Canada. This counts as HARI’s fourth win as Distributor of the Year in Hyundai’s international community, three times as Asia-Pacific Distributor of the Year (2005, 2006 and 2008) and HARI’s first as Global Distributor of the Year.

 

HARI: Growing briskly in the automotive and corporate worlds

The 2011 HMC Global Distributors Convention, participated in by 185 countries, honored 23 of the best Hyundai distributors around the world, among them, HARI, for its outstanding sales and overall distributorship excellence. This new victory comes at the heels of HARI’s strong performance in 2010 as the third top-ranking automotive company with its total sales breaching the 20,000-unit mark, up by a robust 82% from its 2009 sales.

The recognition affirmed the world-class excellence that characterizes Filipino entrepreneurial and management capability which has been transforming the performance and reputation of many Filipino-run global and domestic enterprises into sustainable success. HARI’s phenomenal growth in the last ten years attests to the value-creating potency of its innovation and thought leadership that is driven in large part by strong Filipino management artistry and genuine values of creativity, insight, and resiliency.

 

Looking on to the future

Asked on how HARI intends to proceed after its milestone win, Ms. Fe Perez-Agudo, President and CEO of HARI, has this to say, “As we continue to confront changes and challenges in the business landscape, it is important that we remain faithful to our goal to keep our customers happier. We have to take our strengths now to the next level where our competitive advantage and brand equity are nurtured and sustained by new ways of thinking and doing which better capture what our customers want.”