“Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO



    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.


    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …


    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."


    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

  • Hyundai puts the cool in Summer with DEALights Promo

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    The good news is--Hyundai cools your …

  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.



    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …


Hyundai and top guns from government and private businesses celebrate Gawad Kalinga's 8th year via the GK Countryside Development Fair

Hyundai Asia Resources, Inc. (HARI) joins Gawad Kalinga (GK) corporate partners in celebrating GK’s eighth year and the opening of GK’s next phase in its bid for social and economic mobility in the country through the Gawad Kalinga Center for Social Innovation and the soon-to-rise Gawad Kalinga Center for Green Innovations.  


Countryside development makes good business sense. Hyundai President and CEO Fe Perez-Agudo was among the distinguished speakers invited to the Gawad Kalinga (GK) Countryside Development Summit to share their ideas and experiences in developing the grassroots economy and building small rural enterprises as trusted partners and suppliers of big businesses. The Summit was part of the Gawad Kalinga Nation Building Expo 2011 which celebrated eight years of GK as a Filipino icon in sustainable nation building. Held last October 2, 2011 at Enchanted Farm in Bgy. Encanto, Angat, Bulacan, the first of many GK Centers for Social Innovation, with the theme “Only the best in the Filipino, by the Filipino, for the Filipino and the World,” the event also launched a Trade Fair that featured the best of local agriculture technology through the organic produce and innovative gourmet and lifestyle products of GK communities from Luzon to Mindanao. Among the solid GK supporters from Government and private businesses who graced the event were (from L to R): from HARI, Chairman Edward S. Go, Chairman Emeritus Richard L. Lee, and President and CEO Fe Perez Agudo; HE Vice President Jejomar Binay; and Agrarian Reform Secretary Virgilio de los Reyes; and GK Founder Antonio Meloto.


Angat, Bulacan, October 2, 2011. “Only the best in the Filipino, by the Filipino, for the Filipino and the World” was the theme of the Gawad Kalinga (GK) Countryside Development Summit, held at Enchanted Farm, the first of many GK Centers for Social Innovation (GK-CSI) targeted to rise in various parts of the country.


In line with the said theme, Hyundai Asia Resources, Inc. (HARI) President and CEO Ms. Fe Perez-Agudo shared her thoughts on “Creating Wealth in the Countryside Makes Good Business Sense” during the GK Countryside Development Summit that was held in the morning of the said date. The GK-CSI is a priority CSR project of HARI.


Ms. Agudo was among the prestigious roster of speakers and guests from Government and private groups, led by HE Vice President Jejomar Binay and Presidential sister Viel Aquino-Dy, who have long shared and supported GK's vision/mission of eradicating poverty in the Philippines by 2023.


VP Binay, Department of Trade and Industry (DTI) Secretary Greg Domingo, Presidential Communications Operations Office Secretary Sonny Coloma, Senator Francis “Kiko” Pangilinan, and Country Chairman of Shell in the Philippines, Mr. Ed Chua were one in the bid to prioritize the development of rural communities, given the immense wealth-generating potential of the agriculture and fisheries sectors. The speakers also expressed confidence that real and continuing public-private partnership, which is the clarion call of the Aquino government, coupled with the passion, talent, and creativity of GK's young social entrepreneurs are keys to boosting the Philippine economy through sustained countryside development. VP Binay praised GK and its corporate partners for generously working at making this dream venture come to life and expressed hope that other like-minded organizations will follow suit.


Ms. Agudo encapsulated the prevailing sentiment in her 10-minute speech: “Naniniwala po kami na hindi lang sa siyudad ang batayan ng tunay na kaunlaran ng isang bansa, kundi pati sa mga kabuuang ambag ng kanayunan sa ekonomiya at sa uri ng kanilang pamumuhay. Naniniwala kami sa galing ng Pinoy....Naniniwala kami sa produkto at serbisyong Pinoy at sa mataas na kalidad ng mga ito na maaring ibigay din ng mga negosyante sa kanayunan. Naniniwala kami na ang mga makabagong negosyante, mga batang negosyante, ay makapagtuklas at maaasahan sa larangan ng innovation at creativity, mga katangiang magpapataas ng antas ng ating halaga sa merkado. Asahan ninyo na ang Hyundai ay patuloy na makikibahagi sa GK-CSI upang maisakatuparan nito ang layunin na pagyamanin ang kanayunan at tumuklas ng mga talento. (We believe that urbanization is not the only benchmark for a country's development. The countryside as well contributes to the overall economy and life of a nation... we believe in the high quality of Filipino products and services that the grassroots can supply.


We rely on our young, forward-thinking social entrepreneurs in discovering innovative businesses that can boost the market value of our products.


Trust that we at Hyundai will continue to be a solid partner of GK-CSI in fulfilling its goal to build a wealthy and thriving countryside and discover the talents to help us bring this about.” Ms. Agudo also explained how small community enterprises can be trusty suppliers of big businesses and that HARI's forthcoming holiday activities and future endeavours will proudly showcase GK-CSI products. “Asahan ninyo na lahat ng mga makakatanggap at makakakita ng inyong mga gawa ay ipagyayabang naming na gawang GK-CSI! Kami ay inyong katuwang sa pagbigay ng market opportunity at awareness generation sa mga dakilang gawaing Pinoy. (Expect us to boast to all recipients of our corporate giveaways that these are all GK-CSI products. We are your solid partners in providing market opportunities and awareness generation of everything that is made in the Philippines.)”


Ms. Agudo likewise announced Hyundai's support of the Hyundai Center for Green Innovations that will rise in Enchanted Farm. This one-of-a-kind knowledge center and exhibit area will feature best business practices in greening the environment. The center will also have a 100-seat seminar venue for Green Camps where students will learn more about being responsible stewards of the environment.


Said GK Founder and Chairman Antonio “Tony” Meloto, the opening of the GK Country Development Fair “is a gathering of friends; a strong affirmation of the great spirit of patriotism and volunteerism (that is) stirring our nation. We honor our partners who have gone beyond their limitations to make a concrete sustainable difference in our country.” Mr. Meloto further described GK's latest effort to promote social entrepreneurship in grassroots communities as the “springtime” for the Philippines, as GK has drawn the support of Filipino and foreign youth volunteers who will be trained as social entrepreneurs in developing and sustaining small-to-medium enterprises in GK communities that now dot the entire country.