• HYUNDAI STEERS AUTO INDUSTRY TOWARD A CULTURE OF INNOVATION

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, brought together experts from the automotive industry and thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON), aimed to generate a new culture of innovation in the industry.

    HARI President and CEO Ma. Fe Perez-Agudo (front, center) shares a cup of good coffee with (clockwise) ASEAN Centre …

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  • TIPS FOR A STRESS-FREE ROAD TRIP THIS HOLY WEEK

    Gusto mo bang mag-out-of-town this coming Holy Week? Reality check: almost everyone does! Whether you’re planning to do Visita Iglesia with your family or bond with your friends by satisfying your “vitamin sea” needs at the beach, you, along with our fellow Filipinos, will be spending the long weekend on the road. Here are three simple tips that can make your road trips more smooth-sailing:

     

    1. Research your routes. Traffic conditions change during the Holy Week season, so it’s important to …

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  • HYUNDAI UNLEASHES “THE NEXT LEVEL OF LUXURY”

    A true person of substance has a sharp eye for the best things in life. He has the wisdom to know when to work hard and play hard, when to flaunt and when to go low key.  In a world full of clutter, he can make an underrated beauty stand out and become a force to reckon with.

     

     

    Get ready for a game-changer in the Philippines’ luxury vehicle segment – a car born with raw talent, bred to be graceful and poised under any circumstance, and trained to perform with smoothness and silence that …

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  • HYUNDAI’S NEXT STOP: THE 2017 MIAS!

     

    Gusto mo ba ng bago? Hyundai’s all revved up to give you a show like no other!

     

    Experience a whole new Hyundai at the 2017 Manila International Auto Show from March 31 to April 2, 2017 at the World Trade Center, Pasay City.

     

    Sama ka na and witness how the Hyundai experience transforms life’s journey into one big joyride. With the unveiling of the best in customer-driven innovation, the release of the latest game-changers in the auto industry, and the downpour of the most exciting …

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  • HYUNDAI MAKES MARCH SIZZLE WITH “CaRAZY” PROMO

    Tired of the usual car deals? Get ready for the CaRAZIEST ride of your life then! Hyundai’s got your back with offers that makes buying a brand new Hyundai car easy peasy. The “CaRAZY for Hyundai” promo allows you to save big bucks for as much as P100,000 – that is usable as cash discount, downpayment or low monthly subsidies.

     

    Your stressful daily drive can be more exciting for as low as P27k down if you get the tiny yet agile EON.

     

    Your adventure of a lifetime with the Tucson starts …

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Hyundai and EastWest Bank culminate Sonata Masterpiece campaign at One Hyundai VIP night

Description: http://www.myhyundai.com.ph/images/localworld/1307327591_localworld.jpg

 

A MASTERPIECE ALL ITS OWN The Hyundai Sonata shows off its fine form at the One Hyundai VIP Night, a culmination of the Sonata Masterpiece campaign, the first venture of Hyundai Asia Resources, Inc. (HARI) and EastWest Bank. Through the Sonata Masterpiece campaign, which ran from March to May this year, aspiring Hyundai motorists were offered exclusive financial deals for the Sonata and other premium offers, thanks to the partnership of Hyundai and EastWest Bank.

 

Hyundai Asia Resources, Inc. (HARI), the authorized distributor of Hyundai automobiles in the Philippines, and EastWest Bank, one of the fastest growing financial institutions and credit card issuers today, proudly concluded their highly successful first joint campaign, the Sonata Masterpiece, during the One Hyundai VIP Night held May 25, 2011 at the Sofitel Philippine Plaza Manila. The Sonata Masterpiece served as HARI and EastWest Bank’s first collaboration, which brought Hyundai’s globally renowned midsize sedan closer to the upscale market via exclusive deals and premiums for the Sonata.

 

Four 2011 Sonata models were displayed at the posh venue of the One Hyundai VIP Night event, showcasing the new features and design of the lifestyle midsize sedan. Complimenting the handsome display of Hyundai Sonatas was a special one-day VIP car promo available only during the exclusive gathering, bringing the audience that included One Hyundai Club members, HARI and EastWest Bank’s top brass, dealer principals and executives of the Hyundai dealer network in the country, Team Hyundai officials, EastWest Bank clients, and media partners closer to the award-winning midsize sedan via special auto loan deals and premiums that only HARI and EastWest Bank can offer. In addition, the affair also served as venue to launch the much-anticipated Hyundai MasterCard, marking the card’s debut as the premium lifestyle motoring credit card in the country and another world-class feature of Hyundai’s loyalty program in the Philippines, the One Hyundai Club.

 

Sharing the same vision for excellent customer service, HARI and EastWest Bank pioneered the Sonata Masterpiece campaign March this year to provide aspiring Hyundai motorists affordable financial deals that would make owning a brand new Sonata easy. Through this campaign, customers who purchased a brand new Sonata financed through an EastWest Bank Auto Loan, were provided with affordable terms that made owning one’s very own Hyundai luxury sedan easy. Plus, as customers availed of EastWest Bank’s exclusive auto loan packages for the Hyundai Sonata, customers were also entitled to premium items, free-of-charge, such as FREE 1-year Comprehensive Insurance with Acts of God coverage; FREE 3-year LTO registration; FREE Chattel Mortgage Fee; and a FREE Hyundai Sonata specialty item. With HARI and EastWest Bank’s all-winning deals for the customer via the Sonata Masterpiece campaign, customers have started flocking to authorized Hyundai dealerships, as well as EastWest Bank branches nationwide, where they were treated to a product presentation and test drive of the Sonata, furthering the overall success of the campaign.

 

After a winning three-month long run of the Sonata Masterpiece, HARI and EastWest Bank gave away a special 1-day VIP promo during the One Hyundai VIP Night as a culminating activity for the campaign, while treating the audience to a grand display of the new generation Sonata sedan. Both Hyundai and EastWest Bank’s team of sales consultants and customer care representatives were also present to assist interested guests and car buyers who want to check out the perfect financial deals for them to drive home Hyundai’s premium midsize sedan.

 

“Motoring and financing may be looked upon as two different worlds, but both are essential in enjoying a privileged and rewarding lifestyle,” said Ms. Fe Perez-Agudo, President and Chief Executive Officer of HARI in an interview during the One Hyundai VIP Night. “The Sonata Masterpiece campaign combines the motoring lifestyle perks and services from Hyundai and the exclusive deals and premiums from EastWest Bank to give motorists the best of both financial and automotive worlds to lead them not just at the forefronts of driving, but also beyond the boundaries of mobility.”

 

During the One Hyundai VIP Night, HARI and EastWest Bank also held the official premiere of the Hyundai MasterCard, the premium lifestyle motoring credit card, offered through the One Hyundai Club, the first distributor-based car loyalty program in the country. As another first-class feature, the Hyundai MasterCard, like the Sonata Masterpiece, has put together a collection of motoring and financial perks that truly cater to the lifestyle needs of affluent motorists, such as exclusive 10% discount at all authorized Hyundai dealerships, 3% rebate on fuel purchases at any gasoline station nationwide, 24/7 roadside assistance thru the One Hyundai Club Membership Card, global acceptance in more than 29 million establishments in over 300 countries wherever MasterCard is accepted, and easy repayment terms to name a few.