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CALAMBA, Laguna – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai vehicles, in partnership with the Areza Group, recently held a groundbreaking ceremony for the new Hyundai Trucks & Buses dealership. Hyundai Trucks & Buses Calamba is expected to be open for business by June 2017.
Pictured: The groundbreaking ceremony of the Hyundai Trucks & Buses dealership soon to rise in Calamba Laguna. From left to right: Florencio …
The key to a sustainable corporate social investment lies in identifying one’s sense of purpose and, from there, grow one’s work to benefit both business and society. This was the key message of HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo at the Plenary Session of the 4TH Global Social Business Summit of Gawad Kalinga (GK), held at the Hyundai Center for Green Innovation (HCGI) at the GK Enchanted Farm in Angat, Bulacan. Summit theme was “Social Market: …
MANILA, Philippines - Hyundai Asia Resources Inc., the Philippines’ official distributor of Hyundai vehicles, has finally launched the new Hyundai Grand Starex Super Express in response to the fast-growing commuting needs of mobile Filipinos.
The Grand Starex Super Express is the commercial version of the best-selling Grand Starex, which has received a wide-range of awards (from Most Comfortable Ride, Best Safety Features, Best Engine Performance, Best Full-size People Carrier, …
“Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry. With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.” - Ma. Fe Perez-Agudo, HARI President and CEO Performance and Drivers Hyundai Asia …
Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …
A MASTERPIECE ALL ITS OWN The Hyundai Sonata shows off its fine form at the One Hyundai VIP Night, a culmination of the Sonata Masterpiece campaign, the first venture of Hyundai Asia Resources, Inc. (HARI) and EastWest Bank. Through the Sonata Masterpiece campaign, which ran from March to May this year, aspiring Hyundai motorists were offered exclusive financial deals for the Sonata and other premium offers, thanks to the partnership of Hyundai and EastWest Bank.
Hyundai Asia Resources, Inc. (HARI), the authorized distributor of Hyundai automobiles in the Philippines, and EastWest Bank, one of the fastest growing financial institutions and credit card issuers today, proudly concluded their highly successful first joint campaign, the Sonata Masterpiece, during the One Hyundai VIP Night held May 25, 2011 at the Sofitel Philippine Plaza Manila. The Sonata Masterpiece served as HARI and EastWest Bank’s first collaboration, which brought Hyundai’s globally renowned midsize sedan closer to the upscale market via exclusive deals and premiums for the Sonata.
Four 2011 Sonata models were displayed at the posh venue of the One Hyundai VIP Night event, showcasing the new features and design of the lifestyle midsize sedan. Complimenting the handsome display of Hyundai Sonatas was a special one-day VIP car promo available only during the exclusive gathering, bringing the audience that included One Hyundai Club members, HARI and EastWest Bank’s top brass, dealer principals and executives of the Hyundai dealer network in the country, Team Hyundai officials, EastWest Bank clients, and media partners closer to the award-winning midsize sedan via special auto loan deals and premiums that only HARI and EastWest Bank can offer. In addition, the affair also served as venue to launch the much-anticipated Hyundai MasterCard, marking the card’s debut as the premium lifestyle motoring credit card in the country and another world-class feature of Hyundai’s loyalty program in the Philippines, the One Hyundai Club.
Sharing the same vision for excellent customer service, HARI and EastWest Bank pioneered the Sonata Masterpiece campaign March this year to provide aspiring Hyundai motorists affordable financial deals that would make owning a brand new Sonata easy. Through this campaign, customers who purchased a brand new Sonata financed through an EastWest Bank Auto Loan, were provided with affordable terms that made owning one’s very own Hyundai luxury sedan easy. Plus, as customers availed of EastWest Bank’s exclusive auto loan packages for the Hyundai Sonata, customers were also entitled to premium items, free-of-charge, such as FREE 1-year Comprehensive Insurance with Acts of God coverage; FREE 3-year LTO registration; FREE Chattel Mortgage Fee; and a FREE Hyundai Sonata specialty item. With HARI and EastWest Bank’s all-winning deals for the customer via the Sonata Masterpiece campaign, customers have started flocking to authorized Hyundai dealerships, as well as EastWest Bank branches nationwide, where they were treated to a product presentation and test drive of the Sonata, furthering the overall success of the campaign.
After a winning three-month long run of the Sonata Masterpiece, HARI and EastWest Bank gave away a special 1-day VIP promo during the One Hyundai VIP Night as a culminating activity for the campaign, while treating the audience to a grand display of the new generation Sonata sedan. Both Hyundai and EastWest Bank’s team of sales consultants and customer care representatives were also present to assist interested guests and car buyers who want to check out the perfect financial deals for them to drive home Hyundai’s premium midsize sedan.
“Motoring and financing may be looked upon as two different worlds, but both are essential in enjoying a privileged and rewarding lifestyle,” said Ms. Fe Perez-Agudo, President and Chief Executive Officer of HARI in an interview during the One Hyundai VIP Night. “The Sonata Masterpiece campaign combines the motoring lifestyle perks and services from Hyundai and the exclusive deals and premiums from EastWest Bank to give motorists the best of both financial and automotive worlds to lead them not just at the forefronts of driving, but also beyond the boundaries of mobility.”
During the One Hyundai VIP Night, HARI and EastWest Bank also held the official premiere of the Hyundai MasterCard, the premium lifestyle motoring credit card, offered through the One Hyundai Club, the first distributor-based car loyalty program in the country. As another first-class feature, the Hyundai MasterCard, like the Sonata Masterpiece, has put together a collection of motoring and financial perks that truly cater to the lifestyle needs of affluent motorists, such as exclusive 10% discount at all authorized Hyundai dealerships, 3% rebate on fuel purchases at any gasoline station nationwide, 24/7 roadside assistance thru the One Hyundai Club Membership Card, global acceptance in more than 29 million establishments in over 300 countries wherever MasterCard is accepted, and easy repayment terms to name a few.