• Hyundai Brings The XCIENT Power At The 2017 PHILCONSTRUCT

      PASAY CITY, Manila – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, will be introducing the New Generation of the Hyundai XCIENT heavy-duty truck at the 2017 PHILCONSTRUCT Construction Show which will be held at the World Trade Center & SMX Convention Center, SM Mall of Asia from January 6 to 9, 2018.   PHILCONSTRUCT is the biggest construction show in the country. It caters both to the heavy equipment and machinery, …

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  • Hyundai Dream Center Philippines: Hyundai's Christmas Gift to our Underprivileged Youth

    (L-R) HARI Chairman Emeritus Richard L. Lee, HARI President and CEO Maria Fe Perez-Agudo, Plan International Philippines Country Director Dennis Guy O’Brien, and Plan International Korea External Relations Team Manager Choi Yun Sung

     

    December 5, 2017– Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, joined forces with the world’s third largest vehicle manufacturer, Hyundai Motor Company of South Korea (HMC) in …

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  • Hyundai Sparks GREEN Revolution in Marikina City

    At the Groundbreaking Ceremony of Hyundai Marikina were: (L-R) Hyundai Asia Resources, Inc. (HARI) SVP – Trade Operations and Development Cluster Numeriano Cortez, Jr., Marikina City Business Permits and Licensing Office Department Head Atty. Nancy Teylan, Marikina City First District Representative Bayani Fernando, Marikina City Mayor Marcelino Teodoro, Shaw Automotive Resources, Inc. (SARI) President Felix Limcaoco III, HARI President and CEO Ma. Fe Perez-Agudo, HARI EVP and CFO Ladislao …

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  • HARI grows by 12% in November with Grand Starex and Accent; H100 stages grand recoup

      “2017 PROVED TO BE UPBEAT FOR Hyundai, reflecting our driven and empowered industry. We expect to maintain this growth momentum, thereby contributing to the overall growth of the economy for 2017.” --Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, registered positive year-to-date growth in Passenger Car (PC) and Light Commercial Vehicle (LCV) sales, growing by 12% …

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  • Hyundai Gears Up for 2018: Focused to Meet a Wide Range of Demands in Transport and Mobility

      Hyundai Asia Resources, Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial (trucks and buses) vehicles, gears up in anticipation of the government’s intensified push for infrastructure in 2018. With its line of passenger cars, commercial, and special vehicles braced for a wide range of mobility and payload requirements, HARI underscores its role as the Filipino’s lifetime partner to success.   “We are broadening our corporate horizon at a very opportune …

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Hyundai and EastWest Bank culminate Sonata Masterpiece campaign at One Hyundai VIP night

Description: http://www.myhyundai.com.ph/images/localworld/1307327591_localworld.jpg

 

A MASTERPIECE ALL ITS OWN The Hyundai Sonata shows off its fine form at the One Hyundai VIP Night, a culmination of the Sonata Masterpiece campaign, the first venture of Hyundai Asia Resources, Inc. (HARI) and EastWest Bank. Through the Sonata Masterpiece campaign, which ran from March to May this year, aspiring Hyundai motorists were offered exclusive financial deals for the Sonata and other premium offers, thanks to the partnership of Hyundai and EastWest Bank.

 

Hyundai Asia Resources, Inc. (HARI), the authorized distributor of Hyundai automobiles in the Philippines, and EastWest Bank, one of the fastest growing financial institutions and credit card issuers today, proudly concluded their highly successful first joint campaign, the Sonata Masterpiece, during the One Hyundai VIP Night held May 25, 2011 at the Sofitel Philippine Plaza Manila. The Sonata Masterpiece served as HARI and EastWest Bank’s first collaboration, which brought Hyundai’s globally renowned midsize sedan closer to the upscale market via exclusive deals and premiums for the Sonata.

 

Four 2011 Sonata models were displayed at the posh venue of the One Hyundai VIP Night event, showcasing the new features and design of the lifestyle midsize sedan. Complimenting the handsome display of Hyundai Sonatas was a special one-day VIP car promo available only during the exclusive gathering, bringing the audience that included One Hyundai Club members, HARI and EastWest Bank’s top brass, dealer principals and executives of the Hyundai dealer network in the country, Team Hyundai officials, EastWest Bank clients, and media partners closer to the award-winning midsize sedan via special auto loan deals and premiums that only HARI and EastWest Bank can offer. In addition, the affair also served as venue to launch the much-anticipated Hyundai MasterCard, marking the card’s debut as the premium lifestyle motoring credit card in the country and another world-class feature of Hyundai’s loyalty program in the Philippines, the One Hyundai Club.

 

Sharing the same vision for excellent customer service, HARI and EastWest Bank pioneered the Sonata Masterpiece campaign March this year to provide aspiring Hyundai motorists affordable financial deals that would make owning a brand new Sonata easy. Through this campaign, customers who purchased a brand new Sonata financed through an EastWest Bank Auto Loan, were provided with affordable terms that made owning one’s very own Hyundai luxury sedan easy. Plus, as customers availed of EastWest Bank’s exclusive auto loan packages for the Hyundai Sonata, customers were also entitled to premium items, free-of-charge, such as FREE 1-year Comprehensive Insurance with Acts of God coverage; FREE 3-year LTO registration; FREE Chattel Mortgage Fee; and a FREE Hyundai Sonata specialty item. With HARI and EastWest Bank’s all-winning deals for the customer via the Sonata Masterpiece campaign, customers have started flocking to authorized Hyundai dealerships, as well as EastWest Bank branches nationwide, where they were treated to a product presentation and test drive of the Sonata, furthering the overall success of the campaign.

 

After a winning three-month long run of the Sonata Masterpiece, HARI and EastWest Bank gave away a special 1-day VIP promo during the One Hyundai VIP Night as a culminating activity for the campaign, while treating the audience to a grand display of the new generation Sonata sedan. Both Hyundai and EastWest Bank’s team of sales consultants and customer care representatives were also present to assist interested guests and car buyers who want to check out the perfect financial deals for them to drive home Hyundai’s premium midsize sedan.

 

“Motoring and financing may be looked upon as two different worlds, but both are essential in enjoying a privileged and rewarding lifestyle,” said Ms. Fe Perez-Agudo, President and Chief Executive Officer of HARI in an interview during the One Hyundai VIP Night. “The Sonata Masterpiece campaign combines the motoring lifestyle perks and services from Hyundai and the exclusive deals and premiums from EastWest Bank to give motorists the best of both financial and automotive worlds to lead them not just at the forefronts of driving, but also beyond the boundaries of mobility.”

 

During the One Hyundai VIP Night, HARI and EastWest Bank also held the official premiere of the Hyundai MasterCard, the premium lifestyle motoring credit card, offered through the One Hyundai Club, the first distributor-based car loyalty program in the country. As another first-class feature, the Hyundai MasterCard, like the Sonata Masterpiece, has put together a collection of motoring and financial perks that truly cater to the lifestyle needs of affluent motorists, such as exclusive 10% discount at all authorized Hyundai dealerships, 3% rebate on fuel purchases at any gasoline station nationwide, 24/7 roadside assistance thru the One Hyundai Club Membership Card, global acceptance in more than 29 million establishments in over 300 countries wherever MasterCard is accepted, and easy repayment terms to name a few.