• HARI SALES REMAIN BUOYANT WITH 9% GROWTH

    “Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

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  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.

     

    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …

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  • RECORD-HIGH MARCH SALES PUSH HARI Q1 GROWTH TO 18%

    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."

     

    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

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  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

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  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.

     

     

    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …

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Hyundai and EastWest Bank culminate Sonata Masterpiece campaign at One Hyundai VIP night

Description: http://www.myhyundai.com.ph/images/localworld/1307327591_localworld.jpg

 

A MASTERPIECE ALL ITS OWN The Hyundai Sonata shows off its fine form at the One Hyundai VIP Night, a culmination of the Sonata Masterpiece campaign, the first venture of Hyundai Asia Resources, Inc. (HARI) and EastWest Bank. Through the Sonata Masterpiece campaign, which ran from March to May this year, aspiring Hyundai motorists were offered exclusive financial deals for the Sonata and other premium offers, thanks to the partnership of Hyundai and EastWest Bank.

 

Hyundai Asia Resources, Inc. (HARI), the authorized distributor of Hyundai automobiles in the Philippines, and EastWest Bank, one of the fastest growing financial institutions and credit card issuers today, proudly concluded their highly successful first joint campaign, the Sonata Masterpiece, during the One Hyundai VIP Night held May 25, 2011 at the Sofitel Philippine Plaza Manila. The Sonata Masterpiece served as HARI and EastWest Bank’s first collaboration, which brought Hyundai’s globally renowned midsize sedan closer to the upscale market via exclusive deals and premiums for the Sonata.

 

Four 2011 Sonata models were displayed at the posh venue of the One Hyundai VIP Night event, showcasing the new features and design of the lifestyle midsize sedan. Complimenting the handsome display of Hyundai Sonatas was a special one-day VIP car promo available only during the exclusive gathering, bringing the audience that included One Hyundai Club members, HARI and EastWest Bank’s top brass, dealer principals and executives of the Hyundai dealer network in the country, Team Hyundai officials, EastWest Bank clients, and media partners closer to the award-winning midsize sedan via special auto loan deals and premiums that only HARI and EastWest Bank can offer. In addition, the affair also served as venue to launch the much-anticipated Hyundai MasterCard, marking the card’s debut as the premium lifestyle motoring credit card in the country and another world-class feature of Hyundai’s loyalty program in the Philippines, the One Hyundai Club.

 

Sharing the same vision for excellent customer service, HARI and EastWest Bank pioneered the Sonata Masterpiece campaign March this year to provide aspiring Hyundai motorists affordable financial deals that would make owning a brand new Sonata easy. Through this campaign, customers who purchased a brand new Sonata financed through an EastWest Bank Auto Loan, were provided with affordable terms that made owning one’s very own Hyundai luxury sedan easy. Plus, as customers availed of EastWest Bank’s exclusive auto loan packages for the Hyundai Sonata, customers were also entitled to premium items, free-of-charge, such as FREE 1-year Comprehensive Insurance with Acts of God coverage; FREE 3-year LTO registration; FREE Chattel Mortgage Fee; and a FREE Hyundai Sonata specialty item. With HARI and EastWest Bank’s all-winning deals for the customer via the Sonata Masterpiece campaign, customers have started flocking to authorized Hyundai dealerships, as well as EastWest Bank branches nationwide, where they were treated to a product presentation and test drive of the Sonata, furthering the overall success of the campaign.

 

After a winning three-month long run of the Sonata Masterpiece, HARI and EastWest Bank gave away a special 1-day VIP promo during the One Hyundai VIP Night as a culminating activity for the campaign, while treating the audience to a grand display of the new generation Sonata sedan. Both Hyundai and EastWest Bank’s team of sales consultants and customer care representatives were also present to assist interested guests and car buyers who want to check out the perfect financial deals for them to drive home Hyundai’s premium midsize sedan.

 

“Motoring and financing may be looked upon as two different worlds, but both are essential in enjoying a privileged and rewarding lifestyle,” said Ms. Fe Perez-Agudo, President and Chief Executive Officer of HARI in an interview during the One Hyundai VIP Night. “The Sonata Masterpiece campaign combines the motoring lifestyle perks and services from Hyundai and the exclusive deals and premiums from EastWest Bank to give motorists the best of both financial and automotive worlds to lead them not just at the forefronts of driving, but also beyond the boundaries of mobility.”

 

During the One Hyundai VIP Night, HARI and EastWest Bank also held the official premiere of the Hyundai MasterCard, the premium lifestyle motoring credit card, offered through the One Hyundai Club, the first distributor-based car loyalty program in the country. As another first-class feature, the Hyundai MasterCard, like the Sonata Masterpiece, has put together a collection of motoring and financial perks that truly cater to the lifestyle needs of affluent motorists, such as exclusive 10% discount at all authorized Hyundai dealerships, 3% rebate on fuel purchases at any gasoline station nationwide, 24/7 roadside assistance thru the One Hyundai Club Membership Card, global acceptance in more than 29 million establishments in over 300 countries wherever MasterCard is accepted, and easy repayment terms to name a few.