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    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run


    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.


    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.



    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO


    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …


      Hyundai Asia Resources, Inc. (HARI) proudly announces the exclusive distributorship of Hyundai Trucks and Buses in the Philippines, further expanding its offerings from passenger cars, SUVs and family vans to light to heavy commercial and cargo vehicles.   This feat proves that HARI continues to realize and exceed its potential. Starting out as a passenger and light commercial automotive brand that rose to the top ranks in the Philippines, it is now poised to make an impact as a …


Hyundai and EastWest Bank announce partnership, launch Hyundai MasterCard


AN ALL-WINNING PARTNERSHIP Proudly displaying the new Hyundai MasterCard are (L-R): Mr. Poch Villareal, MasterCard Worldwide Country Manager; Mr. Richard L. Lee, Chairman Emeritus of Hyundai Asia Resources, Inc. (HARI); Ms. Fe Perez-Agudo, HARI President and CEO; Ms. Jacqueline Fernandez, EastWest Bank Executive Vice President and Head for Consumer Lending Cluster; and Mr. Antonio Moncupa, Jr., EastWest Bank President and CEO. Behind is one of the four 2011 Hyundai Sonata midsize sedan models displayed during the One Hyundai VIP Night.


- Hyundai Asia Resources, Inc. (HARI) and EastWest Bank reveal Hyundai MasterCard to One Hyundai Club members during One Hyundai VIP Night


- HARI and EastWest Bank express unified commitment to become lifetime partners of customers


- Hyundai MasterCard marks debut as the premium lifestyle motoring credit card


- One Hyundai VIP Night culminates Sonata Masterpiece campaign


Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai automobiles in the Philippines, and EastWest Bank, one of the fastest growing financial institutions and credit card issuers today, recently launched the new Hyundai MasterCard, dubbed the premium lifestyle motoring credit card, during the One Hyundai VIP Night, an exclusive gathering of One Hyundai Club members, HARI and EastWest Bank’s top brass, Team Hyundai officials, EastWest Bank clients, and media partners, at the Sofitel Philippine Plaza. Fitting the grand reveal of Hyundai MasterCard, the event also served as a venue to celebrate the newfound partnership between the two companies and the culmination of the highly successful Sonata Masterpiece campaign, where both partners brought together the award-winning midsize sedan closer to the upscale market via exclusive deals and premiums.


One Night, One All-Winning Partnership

With their shared passion for service excellence, HARI and EastWest Bank presented the new Hyundai MasterCard to those who seek new ways to enjoy the many perks of motoring and maximize convenient financial schemes and banking services available at the same time.


“Offered through the One Hyundai Club, the first-ever distributor-based car loyalty program in the country, the Hyundai MasterCard entitles our customers the advantage to enjoy exclusive deals and premiums from both financial and automotive worlds, with its wide array of privileges that truly cater to the leisure, travel, and lifestyle needs of affluent motorists,” said Ms. Fe Perez-Agudo, President and Chief Executive Officer of HARI, in an interview during the event. “Indeed, it affords Hyundai MasterCard holders no less than a one-of-a-kind motoring experience through globally-primed rewards and exclusive financial advantages that will set them apart from the ordinary,” reinforced Ms. Agudo.


During the One Hyundai VIP Night, Ms. Agudo and Mr. Moncupa, Jr., EastWest Bank’s President and CEO, together with Mr. Edward Go, HARI Chairman, and Ms. Jacqueline Fernandez, Executive Vice President and Head for Consumer Lending Cluster, led the audience to a momentous wine toasting ceremony, symbolic of the two companies’ all-winning partnership and impassioned drive to lead the Filipino community to new heights through innovative products and excellent customer service.


A handsome display of Hyundai Sonatas also added prestige to the event, while special VIP financial deals for the Sonata that evening further whetted the appetite of curious motorists wanting to drive home Hyundai’s award-winning midsize sedan.


Two of the most famous divas in the country, Kuh Ledesma and Zsa Zsa Padilla, together with their talented daughters, Isabella and Zia Quizon, respectively, also performed on stage during the event, symbolizing the unified commitment of both companies to become lifetime partners of customers and provide the best motoring lifestyle possible for Filipinos. For the grand finale, the grand ensemble of divas and their daughters sang their rendition of the One Hyundai Club theme song, echoing the passion of the One Hyundai Club – “One Hyundai. One Journey. One Family.”