• Hyundai Keeps It Clean at the National Car Wash Weekend

    On its 3rd successful run, Hyundai Asia Resources, Inc. (HARI) will hold the Hyundai National Car Wash Weekend on July 1-2 at authorized dealerships, nationwide.   In the 2-day event, Hyundai customers get to enjoy a full vehicle pampering experience inside and out. The usual exterior wash, vacuum and tire black are stashed with the 23-point check-up using the Global Diagnostic System (GDS) Tool.   And the treat just keeps on getting better! Customers get a limited edition golf umbrella if …

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  • HARI Foundation-St. Scho Manila Inaugurate New Training Venue for Next-Gen Leaders

    At the launch of the Ma. Fe Perez-Agudo Center for Leadership Excellence, HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo takes time to inspire younger generations of Scholastican student leaders. Ms. Agudo, a student council president in her campus days, said, “This Center for Leadership Excellence stands as a symbol of all that is true and proud about being a Scholastican for the 21st century.”

     

    Women leaders for others. St. Scholastica’s College Manila President Sr. Mary …

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  • Hyundai Rally Team impresses in Corporate Rally Challenge

     

    Guess who’s back with a vengeance?

     

    After a hiatus from corporate motorsports, Hyundai Asia Resources, Inc. (HARI) in collaboration with Team Hyundai Philippines (THP) showcased their accurate driving skills in the 2017 STV Auto Rally Corporate Challenge (ARCC) last May. The “On Time, All the Time” rally was flagged off at the Harbor Point Mall in Subic Bay, Zambales.

     

    Proving that HARI and THP are motorsport ready, the Hyundai rally contingent brought home notable recognitions, …

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  • Hyundai continues to sizzle with DEALights Promo

     

    Hyundai is not ready to bid summer goodbye, well not yet. In fact, it is geared to further heat up its exciting deals by extending the DEALights Promo up to June 30, 2017

     

    The “DEALights” promo offers easy-to-own schemes for the Accent, Eon, Elantra, Sonata, Veloster, Tucson, Santa Fe and Grand Starex models.

     

    Now, getting the car of your dreams won’t just make you feel smart and proud; it also allows you to save as much as P150,000 that is usable as cash discount; or subsidies to …

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  • HYUNDAI INAUGURATES COMMERCIAL VEHICLE DEALERSHIP IN CAINTA

    The groundbreaking ceremony of Hyundai Trucks and Buses Cainta (HTBC). (L-R) Hyundai Cainta General Manager Jonathan C. Qua; HARI SVP for Trade Operations and Development Cluster Numeriano R. Cortez, Jr.; SARI Group General Manager Maria Antonietta G. Alonzo; SARI President Felix K. Limcaoco III; HARI President and CEO Ma. Fe Perez-Agudo; HARI EVP and CFO, Finance & Trade Support Services Cluster Ladislao Z. Avila, Jr.; SARI SVP/COO Doroteo R. Sornet; and HARI VP for Commercial Trade Division …

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Hyundai Achieves Top Brand Value Growth in Auto Industry

· Hyundai rises four notches to No. 65 in the Best Global Brands 2010 by

Interbrand, compared to last year

 

· Hyundai outperforms its peer group in brand value growth

(Seoul, Korea) Hyundai Motor Company, the fastest-growing automotive company by brand, saw its brand value increase by 9.3 percent from a year earlier in the Best Global Brands 2010 by Interbrand, outperforming the industry’s average growth rate.

 

Hyundai, which has been included in the Best Global Brands for six consecutive years, ranked No. 65 out of 100 brands this year, a steady increase from the No. 84 position in 2005.  The growth rate of 9.3 percent this year significantly outperformed the industry’s average growth rate of 2.8 percent.

 

“A deeper look into the change indicates that Hyundai has been successful in functional attributes such as quality and design, has a strong new vehicle line-up, and received substantial global exposure during the World Cup and Super Bowl.  Hyundai’s strategies have paid off,” Interbrand said.

 

In fact, Hyundai’s brand recognition was largely strengthened in major automotive markets such as China and the U.S., as well as emerging markets, thanks to the company’s diverse market portfolio, high quality products and aggressive marketing activities.  In the U.S., the all-new Sonata pushed Hyundai’s sales volumes to a record, while in China, Hyundai doubled its sales in 2009 from the previous year.

 

Hyundai continues to make large investments in innovative marketing programs to enhance its brand power and will keep introducing new models that reflect its latest design identity, ‘fluidic sculpture.’

 

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