• HARI SALES REMAIN BUOYANT WITH 9% GROWTH

    “Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

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  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.

     

    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …

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  • RECORD-HIGH MARCH SALES PUSH HARI Q1 GROWTH TO 18%

    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."

     

    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

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  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

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  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.

     

     

    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …

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HMC and HARI host the 2012 New Model (Santa Fe) Sales Training

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At the HMC New Model Sales Training, in preparation for the launch of the all-new Santa Fe, with HARI’s National Sales Training Manager, Mr. Van Aniceto (First from the Left) and the Asia-Pacific Sales training representatives at the Bellevue Manila last September.

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Training Facilitator, Mr. Forrest Goodbar (standing) presents the new features of the all-new Santa Fe to the Asia-Pacific Sales Training participants at the Bellevue Manila.

Hyundai has built its legacy on bringing true value-for-money vehicles to the automotive industry. Today, it’s one of the largest auto manufacturers in the world with soaring sales and an endless list of awards that have made Hyundai a household name. Hyundai’s success lies not only on its improved design but also in the strength of its sales and networks. Hyundai makes sure that their partners and distributors are working constantly to enhance each Hyundai vehicle in brand image as much as its performance, quality, and customer satisfaction as the world’s best and most beloved brand.  And with the arrival of the all-new 2013 Santa Fe, Hyundai also raised the bar in satisfying customers and focused on the latest luxuries and technologies of automobiles that deliver brilliance.

 

Hyundai Motor Company (HMC), through the support of Hyundai Asia Resources, Inc. (HARI), held a New Model Sales Training last September 5-6, 2012 in preparation for the launch of the all-new Santa Fe. Held at the prestigious Bellevue Manila, HMC presented the 2013 Santa Fe’s new design features, the latest engineering technology and human-centric luxuries as it aims to enhance the sales skill proficiency of its Asia-Pacific partners in reinforcing product knowledge to its potential buyers and deliver better customer experience of Hyundai vehicles.  HMC conducted the two-day sales skills seminar training to meet with the global Hyundai standard in communicating product knowledge, discussing the 6-step Customer Care Processthat covers all customer touch points in the dealership, such as Customer Reception Meeting and Greeting, Vehicle Presentation, Vehicle Test Drive, Customer Negotiation, and Vehicle Delivery. The highlight of the sales training was an in-depth look at the vehicle specifications, key technologies, Pre-Drive Briefing, and a competitor test drive.

 

About twenty-four (24) representatives from the ten (10) participating countries in Asia-Pacific region, namely, Malaysia, Sri Lanka, Taiwan, Cambodia, New Zealand, Thailand, Vietnam, Brunei, and Hong Kong flew in to Manila to attend. The training was conducted by HMC’s Training Facilitator, Mr. Forrest Goodbar and Ms. Anuja Chandran, OTC Trainer / Non-Technical, Asia & Pacific Regional Headquarters, to advance the regional dealership sales competency and meet with HMC’s standard in product knowledge communication to its Asia-Pacific distributors