Latest News

  • HYUNDAI BREAKS GROUND OF NEW COMMERCIAL VEHICLE DEALERSHIP IN LAGUNA

    CALAMBA, Laguna – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai vehicles, in partnership with the Areza Group, recently held a groundbreaking ceremony for the new Hyundai Trucks & Buses dealership. Hyundai Trucks & Buses Calamba is expected to be open for business by June 2017.

     

     

    Pictured: The groundbreaking ceremony of the Hyundai Trucks & Buses dealership soon to rise in Calamba Laguna. From left to right: Florencio …

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  • HARI FOUNDATION. INC. AND GAWAD KALINGA: CLOSE TO A DECADE OF PARTNERSHIP IN DISRUPTION FOR SHARED PROSPERITY

     

    The key to a sustainable corporate social investment lies in identifying one’s sense of purpose and, from there, grow one’s work to benefit both business and society. This was the key message of HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo at the Plenary Session of the 4TH Global Social Business Summit of Gawad Kalinga (GK), held at the Hyundai Center for Green Innovation (HCGI) at the GK Enchanted Farm in Angat, Bulacan. Summit theme was “Social Market: …

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  • HYUNDAI LAUNCHES THE SUPER 15-SEATER STAREX

    MANILA, Philippines - Hyundai Asia Resources Inc., the Philippines’ official distributor of Hyundai vehicles, has finally launched the new Hyundai Grand Starex Super Express in response to the fast-growing commuting needs of mobile Filipinos.

     

    The Grand Starex Super Express is the commercial version of the best-selling Grand Starex, which has received a wide-range of awards (from Most Comfortable Ride, Best Safety Features, Best Engine Performance, Best Full-size People Carrier, …

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  • HARI SALES LEAPS 50% IN FIRST NINE MONTHS

    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …

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  • HYUNDAI PARTNERS WITH TOP BANKS FOR “OMG EON DEALS!”

     

    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

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HMC and HARI host the 2012 New Model (Santa Fe) Sales Training

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At the HMC New Model Sales Training, in preparation for the launch of the all-new Santa Fe, with HARI’s National Sales Training Manager, Mr. Van Aniceto (First from the Left) and the Asia-Pacific Sales training representatives at the Bellevue Manila last September.

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Training Facilitator, Mr. Forrest Goodbar (standing) presents the new features of the all-new Santa Fe to the Asia-Pacific Sales Training participants at the Bellevue Manila.

Hyundai has built its legacy on bringing true value-for-money vehicles to the automotive industry. Today, it’s one of the largest auto manufacturers in the world with soaring sales and an endless list of awards that have made Hyundai a household name. Hyundai’s success lies not only on its improved design but also in the strength of its sales and networks. Hyundai makes sure that their partners and distributors are working constantly to enhance each Hyundai vehicle in brand image as much as its performance, quality, and customer satisfaction as the world’s best and most beloved brand.  And with the arrival of the all-new 2013 Santa Fe, Hyundai also raised the bar in satisfying customers and focused on the latest luxuries and technologies of automobiles that deliver brilliance.

 

Hyundai Motor Company (HMC), through the support of Hyundai Asia Resources, Inc. (HARI), held a New Model Sales Training last September 5-6, 2012 in preparation for the launch of the all-new Santa Fe. Held at the prestigious Bellevue Manila, HMC presented the 2013 Santa Fe’s new design features, the latest engineering technology and human-centric luxuries as it aims to enhance the sales skill proficiency of its Asia-Pacific partners in reinforcing product knowledge to its potential buyers and deliver better customer experience of Hyundai vehicles.  HMC conducted the two-day sales skills seminar training to meet with the global Hyundai standard in communicating product knowledge, discussing the 6-step Customer Care Processthat covers all customer touch points in the dealership, such as Customer Reception Meeting and Greeting, Vehicle Presentation, Vehicle Test Drive, Customer Negotiation, and Vehicle Delivery. The highlight of the sales training was an in-depth look at the vehicle specifications, key technologies, Pre-Drive Briefing, and a competitor test drive.

 

About twenty-four (24) representatives from the ten (10) participating countries in Asia-Pacific region, namely, Malaysia, Sri Lanka, Taiwan, Cambodia, New Zealand, Thailand, Vietnam, Brunei, and Hong Kong flew in to Manila to attend. The training was conducted by HMC’s Training Facilitator, Mr. Forrest Goodbar and Ms. Anuja Chandran, OTC Trainer / Non-Technical, Asia & Pacific Regional Headquarters, to advance the regional dealership sales competency and meet with HMC’s standard in product knowledge communication to its Asia-Pacific distributors