• HARI SALES REMAIN BUOYANT WITH 9% GROWTH

    “Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

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  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.

     

    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …

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  • RECORD-HIGH MARCH SALES PUSH HARI Q1 GROWTH TO 18%

    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."

     

    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

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  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

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  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.

     

     

    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …

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HARI Foundation (HFI)-DOST revitalize ties

HARI Foundation, Inc. (HFI), the corporate social responsibility arm of Hyundai Asia Resources, Inc. (HARI), sustains its dynamic partnership with the Department of Science and Technology (DOST) in their shared advocacy for education in environmental stewardship with DOST agency, the Philippine Council for Agriculture and Natural Resources Research and Development (PCAARRD).

 

HFI and DOST-PCAARRD jump start their partnership with a coral reforestation project dubbed the “Hyundai-PCAARRD Coral Garden” in Boracay Island. The activity is part of HARI’s test drive of the Hyundai All-New Tucson, participated in by local and foreign media held August 19-22.

 

“We want to reaffirm that Hyundai is a brand that cares for the environment. We initiated the coral reforestation project aligned with the national agenda to save the marine ecosystem, as well as to support eco-tourism in Boracay, dubbed as one of the most beautiful island paradises in the world,” said HFI President Ma. Fe Perez-Agudo

 

Ms. Agudo also expressed delight about having local and foreign media participating in the activity, dubbing them as educators and information-sharers who can effectively spread the word about the urgent need to build a truly climate change resilient Philippines.

 

The public-private partnership of HFI and DOST kicked off in 2014 with the launching of the Hyundai New Thinkers Circuit (HNTC), envisioned to tap the potential of top students from selected public science high schools to take the lead in driving innovation for a more climate-change resilient nation. Year 1 of HNTC saw HFI partner with DOST’s Science Education Institute (DOST-SEI).