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  • HARI SALES LEAPS 50% IN FIRST NINE MONTHS

    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …

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  • HYUNDAI PARTNERS WITH TOP BANKS FOR “OMG EON DEALS!”

     

    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

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  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run

     

    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.

     

    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.

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  • HYUNDAI KICKS OFF THE 1ST QUARTER WITH 39% GROWTH

    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

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  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …

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HARI Foundation (HFI)-DOST revitalize ties

HARI Foundation, Inc. (HFI), the corporate social responsibility arm of Hyundai Asia Resources, Inc. (HARI), sustains its dynamic partnership with the Department of Science and Technology (DOST) in their shared advocacy for education in environmental stewardship with DOST agency, the Philippine Council for Agriculture and Natural Resources Research and Development (PCAARRD).

 

HFI and DOST-PCAARRD jump start their partnership with a coral reforestation project dubbed the “Hyundai-PCAARRD Coral Garden” in Boracay Island. The activity is part of HARI’s test drive of the Hyundai All-New Tucson, participated in by local and foreign media held August 19-22.

 

“We want to reaffirm that Hyundai is a brand that cares for the environment. We initiated the coral reforestation project aligned with the national agenda to save the marine ecosystem, as well as to support eco-tourism in Boracay, dubbed as one of the most beautiful island paradises in the world,” said HFI President Ma. Fe Perez-Agudo

 

Ms. Agudo also expressed delight about having local and foreign media participating in the activity, dubbing them as educators and information-sharers who can effectively spread the word about the urgent need to build a truly climate change resilient Philippines.

 

The public-private partnership of HFI and DOST kicked off in 2014 with the launching of the Hyundai New Thinkers Circuit (HNTC), envisioned to tap the potential of top students from selected public science high schools to take the lead in driving innovation for a more climate-change resilient nation. Year 1 of HNTC saw HFI partner with DOST’s Science Education Institute (DOST-SEI).