“Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO



    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.


    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …


    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."


    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.



    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …


HARI Foundation, HARIBON present the HARI EcoVan to South Korea Delegation


HARI Foundation, Inc. (HFI) and Haribon Foundation introduce Eco-Teaching via the HARI EcoVan to representatives of Hyundai Motor Company Korea, Global Competitiveness Economic Forum, and South Korean NGOs.


February 19, 2014, Angat, Bulacan. HARI Foundation, Inc. (HFI), the corporate social responsibility (CSR) arm of Hyundai Asia Resources, Inc. (HARI), in partnership with Haribon Foundation introduced the HARI EcoVan to delegates of the Global Competitiveness Economic Forum (GCEF), and representatives of Hyundai Motor Company and South Korean non-government organizations.


This activity, held at the Hyundai Center for Green Innovation (HGCI) in Angat, Bulacan, was part of the Hyundai CSR Action Learning Program, a knowledge sharing campaign that highlights HFI’s years of socio-civic efforts in the areas of education, health, social entrepreneurship, community development, women and youth empowerment, and environmental sustainability.

The HARI EcoVan, the country’s first mobile, eco-classroom, represents HFI and Haribon’s shared drive to inspire and educate the Filipino youth to take the lead in being responsible stewards of the country’s natural resources.


HFI and Haribon representatives demonstrated to the Korean delegation how the best-selling multi-purpose Hyundai H-100 van was customized into a fully-equipped mobile classroom that conducts lectures and holds film showings and exhibits about the country’s wealth in biodiversity.


Three HARI Eco-vans currently tour the country’s major islands, Luzon, Visayas, and Mindanao, to bring a highly-interactive eco-learning experience to grade school students from the cities to some of the remotest areas of the country.


Forty Hyundai scholars from the Polytechnic University of the Philippines (PUP) have pledged to become part-time lecturers in the future journeys of the HARI EcoVan.


“HARI’s mission is to create a positive difference in the country. The HARI EcoVan will be one of our avenues to educate our youth to learn and value ecological sustainability, not only for them and their families, but also for the generations to come,” said HFI President Ma. Fe Perez-Agudo.