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HARI CEO at ABIS 2017: Focus on Riding the Digital Wave as the Key to Business Success

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At the ASEAN Business & Investment Summit (ABIS) 2017 forum, “Unleashing Women Economic Power and Human Capital Development” were (L-R) HARI President and CEO Ma. Fe Perez-Agudo, SM Investment Vice Chair and ASEAN BAC Council Member Teresita Sy-Coson, UN Under-Secretary General Dr. Shamshad Akhtar, ASEAN Business Advisory Council Chairman Jose Ma. Concepcion III, Forum Moderator Presenter and Executive Producer of Channel News Asia Chloe Cho, SME Corporation Malaysia CEO Dr. Hafsah Hashim, and Sinouk Coffee Managing Director and ASEAN Women Entrepreneur 2017 Sirina Sisombat-Hervy.

 

Hyundai Asia Resources Inc. (HARI) President and CEO Ma. Fe Perez-Agudo discussed the digitization of the automotive industry and its impact on the local automotive scene in the panel discussion, “Unleashing Women Economic Power and Human Capital Development.” The forum was one of the highlights of the ASEAN Business and Investment Summit (ABIS) 2017.


“We are living in the digital age. The digital revolution is the great equalizer. The Internet has significantly changed the way we do business,” Ms. Agudo declared to her audience of business and industry leaders, entrepreneurs, and key decision makers.


As the Philippine car market share shifts to reflect the entry of more buyers among the younger age group, the Hyundai PH chief emphasized the need to learn the language of the Millennials in order to better connect with them. “As a ‘Digital Immigrant,’ I know I can learn a lot of new things from this generation of Digital Natives in order to be in-step and on-point in adapting to the quick changes in the digital landscape. There is no way we can delay the digital transformation of our businesses. The longer we take, the higher the risk of losing our markets and compromising our efficiency goals and innovation strategies,” she said.


Ms. Agudo also saw the fast-shifting changes in the Internet as a great equalizer between genders, and how this impacts the way business is conducted. “Socio-economic inclusiveness is happening in the digital space. Gender is and should no longer be an issue,” she noted. “Netizens no longer look at who the seller is, but at the quality, uniqueness, efficiency, convenience, and customer friendliness of a product or service. In other words, to be successful at e-commerce, you must build trust, which is a gender-neutral value. To earn trust, we all must do good and do well. Men and women are co-creators of value in the digital space. To be co-creators, everyone must be economically empowered. Digital offers opportunities. It is our choice to make it work for us.”


Joining Agudo in the panel were UN Under-Secretary General Dr. Shamshad Akhtar, SM Investment Vice Chair and ASEAN BAC Council Member Teresita Sy-Coson, SME Corporation Malaysia CEO Dr. Hafsah Hashim, and Sinouk Coffee Managing Director and ASEAN Women Entrepreneur 2017 Sirina Sisombat-Hervy, with Chloe Choe of Channel News Asia acting as the moderator.