• HARI SALES REMAIN BUOYANT WITH 9% GROWTH

    “Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

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  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.

     

    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …

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  • RECORD-HIGH MARCH SALES PUSH HARI Q1 GROWTH TO 18%

    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."

     

    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

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  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

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  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.

     

     

    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …

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Hyundai Asia Resources, Inc. Announces Pioneer CV Dealerships

April 7, 2016, World Trade Center. Hyundai Asia Resources, Inc. (HARI), the newly-appointed official distributor of Hyundai Commercial Vehicles (CV) in the Philippines, formally launched its new business venture at this year’s Manila International Motor Show (MIAS).      

                           

Since its incorporation as the official distributor of Hyundai passenger vehicles in 2001, HARI has established itself as a challenger brand in the Philippine automotive industry in less than a decade of operations. Now on its 15th year of consistently introducing customer-driven innovation to the Filipino motoring public, HARI is poised to raise Hyundai brand presence in the country as the top-of-mind mobility partner of Filipino businesses. 

 

Said HARI President and CEO Ma. Fe Perez-Agudo, “Hyundai’s strategic investment in the Philippine commercial vehicle sector is spot-on, and nothing short of brilliant. We are in the best position to bring new value to a new market and to drive the ascent of the economy, in alignment with the national roadmap to advance the competitive advantage of Philippine businesses in the ASEAN. This new venture is HARI’s significant contribution to pushing the ascent of the Philippine economy to sustainable success as the dependable partner to success of the Filipino businessman and entrepreneur.” 

 

The following pioneer dealerships shall be carrying Hyundai CVs. In Metro Manila: Hyundai Alabang, Hyundai Cainta, Hyundai Commonwealth, Hyundai Manila Bay, and Hyundai Shaw Boulevard. In the regions: Hyundai Biñan, Hyundai Bacolod, Hyundai Cebu, Hyundai Iloilo, and Hyundai Dasmariñas.

 

Hyundai Motor Company (HMC), one of world’s biggest producers of commercial vehicles, has established a sterling reputation for Hyundai trucks and buses in terms of performance, quality, and reliability. More than 150 different models are sold in over a hundred countries. 

 

HARI’s initial CV offerings include the HD350, a highly reliable and efficient business vehicle whose flexible platform supports diverse body styles, from cargo van to passenger bus; the HD65/HD72/HD78 light and medium-duty truck series which guarantee solid hauling performance; the County, Hyundai’s premium people carrier that offers best-in-class travel/transport features; and the HD270 Dump Truck that promises greater durability and convenience in moving any type of load.

 

The Korean motoring giant’s latest investment in the Philippine CV market signifies its confidence in the track record of HARI and its strong dealership network to drive sales and build Hyundai Commercial Vehicles as a name to reckon with in the Philippine and the ASEAN CV market.