Latest News

  • HARI SALES LEAPS 50% IN FIRST NINE MONTHS

    “Nearing the close of 2016, a more favorable outlook is seen for the remainder of the year as Hyundai is likely to maintain its growth momentum, mirroring the vitality of the country’s economy and its fast-growing automotive industry.  With an endless potential, the company will continue to relentlessly satisfy its customers with its line-up of modern premium products and services.”   - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia …

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  • HYUNDAI PARTNERS WITH TOP BANKS FOR “OMG EON DEALS!”

     

    Hyundai Asia Resources, Inc. (HARI) surprises customers with an early holiday promo. The Hyundai EON is now even more affordable with an amazingly low financing scheme. The “OMG (Oh My Greatest) EON Deals!” is made possible with HARI’s partnership with the country’s top banks. (L-R) Numeriano R. Cortez, Jr., SVP Trade Operations & Development Cluster, HARI; Israel S. Cruz, Department Head Auto Loans Division, BPI Family Savings Bank; Dennis T. Fronda, VP …

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  • “Hyundai 5” Score Big at DOE Euro 4 Fuel Efficiency Eco Run

     

    The Hyundai Accent Sedan, Accent Hatch, Tucson (Gas and Diesel), Elantra, and Santa Fe lived up to their Modern Premium cred by figuring among the most fuel-efficient vehicles at the recently concluded DOE Euro 4 Fuel Efficiency Eco Run.

     

    A total of 70 vehicles representing 22 global automotive brands participated in the run. Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai passenger and commercial vehicles in the Philippines, fielded six models.

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  • HYUNDAI KICKS OFF THE 1ST QUARTER WITH 39% GROWTH

    “Hyundai’s 2016 exudes great potential with the country’s very rosy economic and industry outlook. We are confident as we continue to serve our customers with bolder, fiercer, and game-changing products and services.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country displayed bullish growth for the first three months of 2016. Ending the …

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  • Hyundai PH makes a grand comeback at the Manila International Auto Show (MIAS) with New Brand Campaign

    Hyundai Asia Resources, Incorporated’s (HARI) new campaign “Ang Gusto Mo, Gusto ng Puso” gives a fresh spin to the Hyundai concept of customer-driven innovation. Hyundai’s return to MIAS features the most ambitious auto exhibit to ever be put together by HARI. HARI sets a new record for MIAS by being the first to showcase two entirely unique motoring lifestyle areas, each boasting a full sensory experience of Hyundai’s signature technology and thrust for innovation …

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HARI and Gawad Kalinga to Build Hyundai Center for Green Innovation in Bulacan

Hyundai Asia Resources, Inc., (HARI) forged its continuing support for Gawad Kalinga (GK) through the building of the Hyundai Center for Green Innovations at the GK Center for Social Innovation (GK-CSI) located in Angat, Bulacan. The MOA signing took place at the recently held Second Hyundai RUN for a Cause last April 29, 2012 at the Quirino Grandstand. (L-R) GK Center for Social Innovation (GK-CSI) Head for Social Business Development Shanon Khadka; GK Founder Antonio Meloto; HARI President and CEO Ma. Fe Perez-Agudo; and HARI Chairman Emeritus Richard L. Lee.

 

Educating the public about the concept of biodiversity is a crucial long-term initiative for creating proactive steps towards protecting and sustaining the country’s natural resources.

 

Last April 29, 2012, Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai in the Philippines, recently strengthened its on-going partnership with the Gawad Kalinga Center for Social Innovation (GK-CSI) at the Quirino Grandstand, Manila. In its advocacy to edify the public, especially students, with sound plans to safeguard the environment, HARI committed to support GK in the construction of the Center for Green Innovations which will rise in GK’s pioneering Center for Social Innovation, Enchanted Farm, in Angat, Bulacan. Said center will house a 100-seat venue for seminars or “green camps” to educate the youth into becoming responsible stewards of our natural resources. Educational materials will also be available within the facility to provide references and innovative ideas during lectures and discussions on conserving our natural heritage.

 

“Hyundai and Gawad Kalinga are working together to provide new avenues for learning how to save the planet. Through the Hyundai Center for Green Innovations, our stakeholders can share their passion for the environment,” said HARI President and CEO Ma. Fe Perez-Agudo. “It is from partnerships like this that hope springs for a sustainable future--a future that can be lived and enjoyed by the next generations.”

 

HARI and its 39-strong dealership network has been a staunch ally of GK through vehicle donations, the construction of SIBOL schools and GK Villages, and disaster relief efforts. Through the GK-CSI, which aims to develop youth leaders capable of initiating and nurturing small and medium enterprises at grassroots level, HARI has brought this partnership in nation-building to a new level. Moreover, the rise of the Hyundai Center for Green Enterprise in a GK-CSI site signifies Hyundai and GK’s shared commitment to build not just thriving but eco-friendly communities.

 

The MOA signing with GK was held during the Second Hyundai RUN for a Cause last April 29, 2012. On its second year, the free fun run launched HARI’s key priority projects for 2012-2013 with its partner CSR organizations via eight causes, each color-coded to signify HARI’s advocacy and involvement in different nation-building endeavors: green (environment), gray (social entrepreneurship and countryside development), red (education), orange (community development through health), yellow (Filipino heritage and pride), blue (road safety and responsible car ownership), purple (youth development through sports), and pink (women and children’s rights protection).