• Hyundai Brings The XCIENT Power At The 2017 PHILCONSTRUCT

      PASAY CITY, Manila – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, will be introducing the New Generation of the Hyundai XCIENT heavy-duty truck at the 2017 PHILCONSTRUCT Construction Show which will be held at the World Trade Center & SMX Convention Center, SM Mall of Asia from January 6 to 9, 2018.   PHILCONSTRUCT is the biggest construction show in the country. It caters both to the heavy equipment and machinery, …

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  • Hyundai Dream Center Philippines: Hyundai's Christmas Gift to our Underprivileged Youth

    (L-R) HARI Chairman Emeritus Richard L. Lee, HARI President and CEO Maria Fe Perez-Agudo, Plan International Philippines Country Director Dennis Guy O’Brien, and Plan International Korea External Relations Team Manager Choi Yun Sung

     

    December 5, 2017– Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, joined forces with the world’s third largest vehicle manufacturer, Hyundai Motor Company of South Korea (HMC) in …

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  • Hyundai Sparks GREEN Revolution in Marikina City

    At the Groundbreaking Ceremony of Hyundai Marikina were: (L-R) Hyundai Asia Resources, Inc. (HARI) SVP – Trade Operations and Development Cluster Numeriano Cortez, Jr., Marikina City Business Permits and Licensing Office Department Head Atty. Nancy Teylan, Marikina City First District Representative Bayani Fernando, Marikina City Mayor Marcelino Teodoro, Shaw Automotive Resources, Inc. (SARI) President Felix Limcaoco III, HARI President and CEO Ma. Fe Perez-Agudo, HARI EVP and CFO Ladislao …

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  • HARI grows by 12% in November with Grand Starex and Accent; H100 stages grand recoup

      “2017 PROVED TO BE UPBEAT FOR Hyundai, reflecting our driven and empowered industry. We expect to maintain this growth momentum, thereby contributing to the overall growth of the economy for 2017.” --Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, registered positive year-to-date growth in Passenger Car (PC) and Light Commercial Vehicle (LCV) sales, growing by 12% …

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  • Hyundai Gears Up for 2018: Focused to Meet a Wide Range of Demands in Transport and Mobility

      Hyundai Asia Resources, Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial (trucks and buses) vehicles, gears up in anticipation of the government’s intensified push for infrastructure in 2018. With its line of passenger cars, commercial, and special vehicles braced for a wide range of mobility and payload requirements, HARI underscores its role as the Filipino’s lifetime partner to success.   “We are broadening our corporate horizon at a very opportune …

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HARI and DOTC: New Partners in Road Safety and Responsible Car Ownership

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At the Second Hyundai RUN for a Cause, Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai in the Philippines celebrated its milestone partnership in motorist protection with the Department of Transportation and Communication (DOTC) in observance of the United Nations Decade of Action for Road Safety 2011-2020. HARI joins hands with DOTC to create a comprehensive road safety strategy to make Philippine roads safer and reduce incidents of deaths and injury caused by road accidents. (L-R) Presidential sister Viel Aquino-Dee; HARI Chairman Emeritus Richard L. Lee; HARI President and CEO Ma. Fe Perez-Agudo; Hyundai Motor Company (HMC) Asia and Pacific Regional Headquarters General Manager for Marketing and Product Planning J.Y. Park; DOTC Assistant Secretary Dante Lantin; and HARI Chairman Edward S. Go.

 

Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai in the Philippines, recently inked its partnership with the Department of Transportation and Communications (DOTC) in observance of the United Nations Decade of Action for Road Safety 2011-2020. Sharing the DOTC’s advocacy for safer roads for all, HARI collaborates with the DOTC to create a comprehensive road safety strategy (safer roads, safer road users, and safer vehicles) with the end view of helping reduce death and injury caused by road accidents.

 

HARI bolsters its commitment to deliver Hyundai’s brand of excellence to motorists through the implementation of its car safety and maintenance programs. Together with its 39-strong dealerships in the country, the Philippine Hyundai distributor has been upholding the promotion of road ethics among the public, especially motorists, with Hyundai’s signature programs on responsible car ownership, car safety, and road safety. Among these are the Hyundai Car Wellness, a comprehensive after-sales program that aims to provide Hyundai customers avenues to keep their cars fit and roadworthy at all times and instill in them an attitude of safe driving; and the Summer Motorist Roadside Assistance (SMRA), a special dealership assistance program on major and preventive services while on the road during Holy Week.

 

Said DOTC Assistant Secretary Dante Lantin, “On observing the United Nations Decade of Action for Road Safety, we are looking at the thousands, even millions, of lives that we could save from road death and injury. We commend Hyundai for taking to heart and leading by example in tirelessly promoting road safety and responsible car ownership.”

 

HARI’s partnership with the DOTC was further underscored during the second Hyundai RUN for a Cause held April 29, 2012 at the Quirino Grandstand. There, HARI showcased its key CSR programs for 2012-2013 with its partner organizations. Each cause had a designated color to signify HARI’s involvement in different nation-building endeavors: blue (road safety and responsible car ownership), red (education), green (environment), gray (social entrepreneurship and countryside development), orange (community development through health), yellow (Filipino heritage and pride), purple (youth development through sports), and pink (women and children’s rights protection).