• Hyundai Keeps It Clean at the National Car Wash Weekend

    On its 3rd successful run, Hyundai Asia Resources, Inc. (HARI) will hold the Hyundai National Car Wash Weekend on July 1-2 at authorized dealerships, nationwide.   In the 2-day event, Hyundai customers get to enjoy a full vehicle pampering experience inside and out. The usual exterior wash, vacuum and tire black are stashed with the 23-point check-up using the Global Diagnostic System (GDS) Tool.   And the treat just keeps on getting better! Customers get a limited edition golf umbrella if …

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  • HARI Foundation-St. Scho Manila Inaugurate New Training Venue for Next-Gen Leaders

    At the launch of the Ma. Fe Perez-Agudo Center for Leadership Excellence, HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo takes time to inspire younger generations of Scholastican student leaders. Ms. Agudo, a student council president in her campus days, said, “This Center for Leadership Excellence stands as a symbol of all that is true and proud about being a Scholastican for the 21st century.”

     

    Women leaders for others. St. Scholastica’s College Manila President Sr. Mary …

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  • Hyundai Rally Team impresses in Corporate Rally Challenge

     

    Guess who’s back with a vengeance?

     

    After a hiatus from corporate motorsports, Hyundai Asia Resources, Inc. (HARI) in collaboration with Team Hyundai Philippines (THP) showcased their accurate driving skills in the 2017 STV Auto Rally Corporate Challenge (ARCC) last May. The “On Time, All the Time” rally was flagged off at the Harbor Point Mall in Subic Bay, Zambales.

     

    Proving that HARI and THP are motorsport ready, the Hyundai rally contingent brought home notable recognitions, …

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  • Hyundai continues to sizzle with DEALights Promo

     

    Hyundai is not ready to bid summer goodbye, well not yet. In fact, it is geared to further heat up its exciting deals by extending the DEALights Promo up to June 30, 2017

     

    The “DEALights” promo offers easy-to-own schemes for the Accent, Eon, Elantra, Sonata, Veloster, Tucson, Santa Fe and Grand Starex models.

     

    Now, getting the car of your dreams won’t just make you feel smart and proud; it also allows you to save as much as P150,000 that is usable as cash discount; or subsidies to …

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  • HYUNDAI INAUGURATES COMMERCIAL VEHICLE DEALERSHIP IN CAINTA

    The groundbreaking ceremony of Hyundai Trucks and Buses Cainta (HTBC). (L-R) Hyundai Cainta General Manager Jonathan C. Qua; HARI SVP for Trade Operations and Development Cluster Numeriano R. Cortez, Jr.; SARI Group General Manager Maria Antonietta G. Alonzo; SARI President Felix K. Limcaoco III; HARI President and CEO Ma. Fe Perez-Agudo; HARI EVP and CFO, Finance & Trade Support Services Cluster Ladislao Z. Avila, Jr.; SARI SVP/COO Doroteo R. Sornet; and HARI VP for Commercial Trade Division …

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First Semester 2011 Hyundai Sales up by 5%, Boost from 18% Growth in Passenger Car Sales - Up for a Strong Year-end Finish

 

“As we continue to institutionalize Hyundai’s global dealership standards among our dealers across the country, we are confident that it will further enhance total customer experience with our brand and ultimately keep us on an upward track in our sales growth and sustain market leadership in specific segments of the domestic automotive industry.”

 

Maria Fe Perez-Agudo

President and CEO,

Hyundai Asia Resources, Inc.

 

Performance

Hyundai caps the first semester of 2011 with a 5% growth in total sales or 10,355 vehicles in the passenger car (PC) and light commercial vehicles (LCV) categories. This was largely driven by the 18% rise in PC sales to 4,726 units from 4,004 units sold in the same period last year. LCV sales slipped 3% on the back of supply shortage resulting from strong global demand, particularly for the Tucson and Starex models.

In June, Hyundai PC sales peaked to 1,415 units from 871 units in the prior year or 62% growth. Total sales in both PC and LCV categories hit 13% or 2,293 units.

 

Drivers

The 5% sales growth in the first semester of 2011 was due to the expanding market acceptance of the new Accent, Elantra, and Sonata models, including the H-100 and Santa Fe models. Inspired by the New Thinking New Possibilities paradigm, HARI’s marketing campaigns across the archipelago effectively raised brand awareness and reputation in the buyer community.

This month’s growth is an affirmation of Hyundai’s relentless pursuit to push the standard of the Filipino car-buying experience at the dealerships with the ongoing rollout of the Hyundai Global Dealer Enhancement Program - Phase 2 or DEP2. Hyundai dealerships in the country are getting global quality makeovers. Customers raring to buy Hyundai’s best-in-class automobiles are treated with equally world-class showroom spaces.

 

Outlook

HARI maintains its positive sales outlook for the second semester considering: 1) a bullish investment climate revved up by Moody’s investment upgrade of the Philippine’s credit rating from Ba3 to Ba2 and steady interest rates despite higher inflation; 2) increasing remittances and strengthening peso on encouraging developments from Europe, MENA and Japan; 3) expected increase in consumption demand as the holidays are approaching accompanied by the Philippine government’s resolve to increase infrastructure and social spending; and 4) aggressive customers warming up to the Hyundai brand and expectant of new models to be launched by HARI as it celebrates its 10 years in the industry.

 

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