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    HARI President and CEO Ma. Fe Perez-Agudo (front, center) shares a cup of good coffee with (clockwise) ASEAN Centre …

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    1. Research your routes. Traffic conditions change during the Holy Week season, so it’s important to …

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    Get ready for a game-changer in the Philippines’ luxury vehicle segment – a car born with raw talent, bred to be graceful and poised under any circumstance, and trained to perform with smoothness and silence that …

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  • HYUNDAI’S NEXT STOP: THE 2017 MIAS!

     

    Gusto mo ba ng bago? Hyundai’s all revved up to give you a show like no other!

     

    Experience a whole new Hyundai at the 2017 Manila International Auto Show from March 31 to April 2, 2017 at the World Trade Center, Pasay City.

     

    Sama ka na and witness how the Hyundai experience transforms life’s journey into one big joyride. With the unveiling of the best in customer-driven innovation, the release of the latest game-changers in the auto industry, and the downpour of the most exciting …

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  • HYUNDAI MAKES MARCH SIZZLE WITH “CaRAZY” PROMO

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    Your stressful daily drive can be more exciting for as low as P27k down if you get the tiny yet agile EON.

     

    Your adventure of a lifetime with the Tucson starts …

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First Semester 2011 Hyundai Sales up by 5%, Boost from 18% Growth in Passenger Car Sales - Up for a Strong Year-end Finish

 

“As we continue to institutionalize Hyundai’s global dealership standards among our dealers across the country, we are confident that it will further enhance total customer experience with our brand and ultimately keep us on an upward track in our sales growth and sustain market leadership in specific segments of the domestic automotive industry.”

 

Maria Fe Perez-Agudo

President and CEO,

Hyundai Asia Resources, Inc.

 

Performance

Hyundai caps the first semester of 2011 with a 5% growth in total sales or 10,355 vehicles in the passenger car (PC) and light commercial vehicles (LCV) categories. This was largely driven by the 18% rise in PC sales to 4,726 units from 4,004 units sold in the same period last year. LCV sales slipped 3% on the back of supply shortage resulting from strong global demand, particularly for the Tucson and Starex models.

In June, Hyundai PC sales peaked to 1,415 units from 871 units in the prior year or 62% growth. Total sales in both PC and LCV categories hit 13% or 2,293 units.

 

Drivers

The 5% sales growth in the first semester of 2011 was due to the expanding market acceptance of the new Accent, Elantra, and Sonata models, including the H-100 and Santa Fe models. Inspired by the New Thinking New Possibilities paradigm, HARI’s marketing campaigns across the archipelago effectively raised brand awareness and reputation in the buyer community.

This month’s growth is an affirmation of Hyundai’s relentless pursuit to push the standard of the Filipino car-buying experience at the dealerships with the ongoing rollout of the Hyundai Global Dealer Enhancement Program - Phase 2 or DEP2. Hyundai dealerships in the country are getting global quality makeovers. Customers raring to buy Hyundai’s best-in-class automobiles are treated with equally world-class showroom spaces.

 

Outlook

HARI maintains its positive sales outlook for the second semester considering: 1) a bullish investment climate revved up by Moody’s investment upgrade of the Philippine’s credit rating from Ba3 to Ba2 and steady interest rates despite higher inflation; 2) increasing remittances and strengthening peso on encouraging developments from Europe, MENA and Japan; 3) expected increase in consumption demand as the holidays are approaching accompanied by the Philippine government’s resolve to increase infrastructure and social spending; and 4) aggressive customers warming up to the Hyundai brand and expectant of new models to be launched by HARI as it celebrates its 10 years in the industry.

 

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