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      PASAY CITY, Manila – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, will be introducing the New Generation of the Hyundai XCIENT heavy-duty truck at the 2017 PHILCONSTRUCT Construction Show which will be held at the World Trade Center & SMX Convention Center, SM Mall of Asia from January 6 to 9, 2018.   PHILCONSTRUCT is the biggest construction show in the country. It caters both to the heavy equipment and machinery, …

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  • Hyundai Dream Center Philippines: Hyundai's Christmas Gift to our Underprivileged Youth

    (L-R) HARI Chairman Emeritus Richard L. Lee, HARI President and CEO Maria Fe Perez-Agudo, Plan International Philippines Country Director Dennis Guy O’Brien, and Plan International Korea External Relations Team Manager Choi Yun Sung

     

    December 5, 2017– Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, joined forces with the world’s third largest vehicle manufacturer, Hyundai Motor Company of South Korea (HMC) in …

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  • Hyundai Sparks GREEN Revolution in Marikina City

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  • HARI grows by 12% in November with Grand Starex and Accent; H100 stages grand recoup

      “2017 PROVED TO BE UPBEAT FOR Hyundai, reflecting our driven and empowered industry. We expect to maintain this growth momentum, thereby contributing to the overall growth of the economy for 2017.” --Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, registered positive year-to-date growth in Passenger Car (PC) and Light Commercial Vehicle (LCV) sales, growing by 12% …

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  • Hyundai Gears Up for 2018: Focused to Meet a Wide Range of Demands in Transport and Mobility

      Hyundai Asia Resources, Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial (trucks and buses) vehicles, gears up in anticipation of the government’s intensified push for infrastructure in 2018. With its line of passenger cars, commercial, and special vehicles braced for a wide range of mobility and payload requirements, HARI underscores its role as the Filipino’s lifetime partner to success.   “We are broadening our corporate horizon at a very opportune …

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First Semester 2011 Hyundai Sales up by 5%, Boost from 18% Growth in Passenger Car Sales - Up for a Strong Year-end Finish

 

“As we continue to institutionalize Hyundai’s global dealership standards among our dealers across the country, we are confident that it will further enhance total customer experience with our brand and ultimately keep us on an upward track in our sales growth and sustain market leadership in specific segments of the domestic automotive industry.”

 

Maria Fe Perez-Agudo

President and CEO,

Hyundai Asia Resources, Inc.

 

Performance

Hyundai caps the first semester of 2011 with a 5% growth in total sales or 10,355 vehicles in the passenger car (PC) and light commercial vehicles (LCV) categories. This was largely driven by the 18% rise in PC sales to 4,726 units from 4,004 units sold in the same period last year. LCV sales slipped 3% on the back of supply shortage resulting from strong global demand, particularly for the Tucson and Starex models.

In June, Hyundai PC sales peaked to 1,415 units from 871 units in the prior year or 62% growth. Total sales in both PC and LCV categories hit 13% or 2,293 units.

 

Drivers

The 5% sales growth in the first semester of 2011 was due to the expanding market acceptance of the new Accent, Elantra, and Sonata models, including the H-100 and Santa Fe models. Inspired by the New Thinking New Possibilities paradigm, HARI’s marketing campaigns across the archipelago effectively raised brand awareness and reputation in the buyer community.

This month’s growth is an affirmation of Hyundai’s relentless pursuit to push the standard of the Filipino car-buying experience at the dealerships with the ongoing rollout of the Hyundai Global Dealer Enhancement Program - Phase 2 or DEP2. Hyundai dealerships in the country are getting global quality makeovers. Customers raring to buy Hyundai’s best-in-class automobiles are treated with equally world-class showroom spaces.

 

Outlook

HARI maintains its positive sales outlook for the second semester considering: 1) a bullish investment climate revved up by Moody’s investment upgrade of the Philippine’s credit rating from Ba3 to Ba2 and steady interest rates despite higher inflation; 2) increasing remittances and strengthening peso on encouraging developments from Europe, MENA and Japan; 3) expected increase in consumption demand as the holidays are approaching accompanied by the Philippine government’s resolve to increase infrastructure and social spending; and 4) aggressive customers warming up to the Hyundai brand and expectant of new models to be launched by HARI as it celebrates its 10 years in the industry.

 

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