• Hyundai Brings The XCIENT Power At The 2017 PHILCONSTRUCT

      PASAY CITY, Manila – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, will be introducing the New Generation of the Hyundai XCIENT heavy-duty truck at the 2017 PHILCONSTRUCT Construction Show which will be held at the World Trade Center & SMX Convention Center, SM Mall of Asia from January 6 to 9, 2018.   PHILCONSTRUCT is the biggest construction show in the country. It caters both to the heavy equipment and machinery, …

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  • Hyundai Dream Center Philippines: Hyundai's Christmas Gift to our Underprivileged Youth

    (L-R) HARI Chairman Emeritus Richard L. Lee, HARI President and CEO Maria Fe Perez-Agudo, Plan International Philippines Country Director Dennis Guy O’Brien, and Plan International Korea External Relations Team Manager Choi Yun Sung

     

    December 5, 2017– Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, joined forces with the world’s third largest vehicle manufacturer, Hyundai Motor Company of South Korea (HMC) in …

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  • Hyundai Sparks GREEN Revolution in Marikina City

    At the Groundbreaking Ceremony of Hyundai Marikina were: (L-R) Hyundai Asia Resources, Inc. (HARI) SVP – Trade Operations and Development Cluster Numeriano Cortez, Jr., Marikina City Business Permits and Licensing Office Department Head Atty. Nancy Teylan, Marikina City First District Representative Bayani Fernando, Marikina City Mayor Marcelino Teodoro, Shaw Automotive Resources, Inc. (SARI) President Felix Limcaoco III, HARI President and CEO Ma. Fe Perez-Agudo, HARI EVP and CFO Ladislao …

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  • HARI grows by 12% in November with Grand Starex and Accent; H100 stages grand recoup

      “2017 PROVED TO BE UPBEAT FOR Hyundai, reflecting our driven and empowered industry. We expect to maintain this growth momentum, thereby contributing to the overall growth of the economy for 2017.” --Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, registered positive year-to-date growth in Passenger Car (PC) and Light Commercial Vehicle (LCV) sales, growing by 12% …

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  • Hyundai Gears Up for 2018: Focused to Meet a Wide Range of Demands in Transport and Mobility

      Hyundai Asia Resources, Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial (trucks and buses) vehicles, gears up in anticipation of the government’s intensified push for infrastructure in 2018. With its line of passenger cars, commercial, and special vehicles braced for a wide range of mobility and payload requirements, HARI underscores its role as the Filipino’s lifetime partner to success.   “We are broadening our corporate horizon at a very opportune …

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Hyundai Lateral Drift Series Revs Up Local Motorsports

Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai cars in the Philippines, announces its title sponsorship of the 2013 Hyundai Lateral Drift Pro-Am Championship Series. The 8th season of the series kicks off rounds 1 and 2 on August 31 and September 1 at the Megatent in Libis, Quezon City, featuring heart-stopping lateral drift action headed by six-time champion Alex Perez.

The first and only drift series in the Philippines since 2006 aims to drive motorsports awareness on a nationwide scale. This year, international drift drivers from Japan, Drift Couple Hiromi Kajikuma and Kimihiro Obata will grace the series as guest judges for all six rounds.

One of the highlights of the competition is a drift exhibition by “Pilipinas Got Talent” Season 4 finalists Gio Rodriguez and Ralph Tan aboard the 2013 Genesis Coupe, Car Awards Group, Inc. (CAGI) 2012-2013 Car of the Year Philippines’ Best Rear-Wheel-Drive Sportscar.

Watch Alex, Gio, and Ralph, along with the country’s top professional and amateur drift drivers face off in sideways drifting and burning rubber action. Morning practice starts at 9AM; amateur qualifying and final rounds at 1PM; and professional qualifying and final rounds at 3PM.

Admission is free.

For more information, visit and like the HyundaiPH and Lateral Drift Productions Facebook fanpages.