• Hyundai’s brand of service excellence: Designed for you to get more out of life

         Thousands of satisfied Hyundai car owners can’t be wrong. This monsoon season may be just the time for you to make that appointment for preventive maintenance service (PMS) to keep your car in perfect roadworthy condition. Your friendly Hyundai service center will make sure it won’t rain on your parade. Not with Hyundai Asia Resources, Inc. (HARI) recently earning bragging rights for service excellence with citations from Hyundai Motor Company (HMC) for exemplary customer service in the …

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  • HARI Achieves Its Highest Monthly Sales to Date

    “The commitment of HARI in fostering a culture of excellence continues to manifest as it notches its highest monthly sales to date. The company, being a trusted lifetime partner of Filipinos, endeavors to constantly improve its products and services through creating value for a sustainable future.” - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers  Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed its July 2017 …

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  • HARI Foundation Amplifies Fight for Environment, Awards the 10 ASEAN Biodiversity Heroes with the Hyundai iCON for Biodiversity

      One for Biodiversity. Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility arm, HARI Foundation, Inc. (HFI), celebrated 50 years of ASEAN by honoring the 2017 ASEAN Biodiversity Heroes with the Hyundai Icon for Biodiversity. At the awards ceremony held August 7 at New World Manila Bay Hotel were: (L-R) ASEAN Deputy Secretary General Vongthep Arthakaivalvatee; Eyad Samhan (Brunei Darussalam); Sophea Chhin (Cambodia); Alex Waisimon (Indonesia); Nitsavanh Louangkhot …

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  • Hyundai PH Cited for Outstanding After-Sales Service

      Following the recent recognition for exemplary customer service in the passenger car and commercial vehicle categories given by South Korean automotive giant Hyundai Motor Company (HMC), Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai passenger and commercial vehicles in the Philippines, received the second highest ranking in the 2017 Philippines Customer Service Index (CSI) StudySM conducted by J.D. Power.   The study, now on its 17th year, was fielded between …

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  • HARI Scores Double Win For Service Excellence

    Award-winning customer service. HARI S-AVP for After-Sales Service Operations (4th from left) Richard Gapasin received the prestigious Excellent Customer Service Achievement award for the passenger cars segment from HMC EVP & COO for International Operations Division Byung Kwon Rhim (rightmost) at the Global Customer Service Innovation Seminar held from July 4 to 6, 2017, in Seoul, Korea.   Becoming the most trusted lifetime partner of the Filipino goes beyond providing mobility solutions. It …

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Hyundai Lateral Drift Series Revs Up Local Motorsports

Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai cars in the Philippines, announces its title sponsorship of the 2013 Hyundai Lateral Drift Pro-Am Championship Series. The 8th season of the series kicks off rounds 1 and 2 on August 31 and September 1 at the Megatent in Libis, Quezon City, featuring heart-stopping lateral drift action headed by six-time champion Alex Perez.

The first and only drift series in the Philippines since 2006 aims to drive motorsports awareness on a nationwide scale. This year, international drift drivers from Japan, Drift Couple Hiromi Kajikuma and Kimihiro Obata will grace the series as guest judges for all six rounds.

One of the highlights of the competition is a drift exhibition by “Pilipinas Got Talent” Season 4 finalists Gio Rodriguez and Ralph Tan aboard the 2013 Genesis Coupe, Car Awards Group, Inc. (CAGI) 2012-2013 Car of the Year Philippines’ Best Rear-Wheel-Drive Sportscar.

Watch Alex, Gio, and Ralph, along with the country’s top professional and amateur drift drivers face off in sideways drifting and burning rubber action. Morning practice starts at 9AM; amateur qualifying and final rounds at 1PM; and professional qualifying and final rounds at 3PM.

Admission is free.

For more information, visit and like the HyundaiPH and Lateral Drift Productions Facebook fanpages.