• HYUNDAI STEERS AUTO INDUSTRY TOWARD A CULTURE OF INNOVATION

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, brought together experts from the automotive industry and thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON), aimed to generate a new culture of innovation in the industry.

    HARI President and CEO Ma. Fe Perez-Agudo (front, center) shares a cup of good coffee with (clockwise) ASEAN Centre …

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  • TIPS FOR A STRESS-FREE ROAD TRIP THIS HOLY WEEK

    Gusto mo bang mag-out-of-town this coming Holy Week? Reality check: almost everyone does! Whether you’re planning to do Visita Iglesia with your family or bond with your friends by satisfying your “vitamin sea” needs at the beach, you, along with our fellow Filipinos, will be spending the long weekend on the road. Here are three simple tips that can make your road trips more smooth-sailing:

     

    1. Research your routes. Traffic conditions change during the Holy Week season, so it’s important to …

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  • HYUNDAI UNLEASHES “THE NEXT LEVEL OF LUXURY”

    A true person of substance has a sharp eye for the best things in life. He has the wisdom to know when to work hard and play hard, when to flaunt and when to go low key.  In a world full of clutter, he can make an underrated beauty stand out and become a force to reckon with.

     

     

    Get ready for a game-changer in the Philippines’ luxury vehicle segment – a car born with raw talent, bred to be graceful and poised under any circumstance, and trained to perform with smoothness and silence that …

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  • HYUNDAI’S NEXT STOP: THE 2017 MIAS!

     

    Gusto mo ba ng bago? Hyundai’s all revved up to give you a show like no other!

     

    Experience a whole new Hyundai at the 2017 Manila International Auto Show from March 31 to April 2, 2017 at the World Trade Center, Pasay City.

     

    Sama ka na and witness how the Hyundai experience transforms life’s journey into one big joyride. With the unveiling of the best in customer-driven innovation, the release of the latest game-changers in the auto industry, and the downpour of the most exciting …

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  • HYUNDAI MAKES MARCH SIZZLE WITH “CaRAZY” PROMO

    Tired of the usual car deals? Get ready for the CaRAZIEST ride of your life then! Hyundai’s got your back with offers that makes buying a brand new Hyundai car easy peasy. The “CaRAZY for Hyundai” promo allows you to save big bucks for as much as P100,000 – that is usable as cash discount, downpayment or low monthly subsidies.

     

    Your stressful daily drive can be more exciting for as low as P27k down if you get the tiny yet agile EON.

     

    Your adventure of a lifetime with the Tucson starts …

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Hyundai Lateral Drift Series Revs Up Local Motorsports

Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai cars in the Philippines, announces its title sponsorship of the 2013 Hyundai Lateral Drift Pro-Am Championship Series. The 8th season of the series kicks off rounds 1 and 2 on August 31 and September 1 at the Megatent in Libis, Quezon City, featuring heart-stopping lateral drift action headed by six-time champion Alex Perez.

The first and only drift series in the Philippines since 2006 aims to drive motorsports awareness on a nationwide scale. This year, international drift drivers from Japan, Drift Couple Hiromi Kajikuma and Kimihiro Obata will grace the series as guest judges for all six rounds.

One of the highlights of the competition is a drift exhibition by “Pilipinas Got Talent” Season 4 finalists Gio Rodriguez and Ralph Tan aboard the 2013 Genesis Coupe, Car Awards Group, Inc. (CAGI) 2012-2013 Car of the Year Philippines’ Best Rear-Wheel-Drive Sportscar.

Watch Alex, Gio, and Ralph, along with the country’s top professional and amateur drift drivers face off in sideways drifting and burning rubber action. Morning practice starts at 9AM; amateur qualifying and final rounds at 1PM; and professional qualifying and final rounds at 3PM.

Admission is free.

For more information, visit and like the HyundaiPH and Lateral Drift Productions Facebook fanpages.