“Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO



    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.


    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …


    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."


    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers


    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.



    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …


Come Face-to-Face with a Hyundai Masterpiece



A surefire head-turner.  A distinctive fluidic elegance.  A breakthrough in automotive engineering that stirs the soul and makes the heart sing.  Seeing the all-new Hyundai Sonata, one cannot help but be overwhelmed by its exquisite presence.  A masterpiece beyond compare and beyond words, the Sonata is a sophisticated breed; an executive road partner that ignites spirited driving in high style and utterly smooth performance. 


No wonder the Sonata became an instant hit in July, the month when it was formally introduced in the market.  Based on industry sales reports for the month of July, Hyundai bested its competitors in the Mid-size sedan category, as it sold 121 units of the Sonata—and even topped the said category that same month.  The Sonata still reigned in September, with even bigger numbers to show for.  Its sales grew by 212% for the month of September—a sizeable improvement from its sales in August, and its market share intensified to an impressive 47.2%.  With its consistently high sales, the Hyundai Sonata moved up to rank number one in the Mid-size sedan category for the 3rd quarter with a 38.5% market share. 


From this milestone, the success of the Hyundai Sonata has become unstoppable, as its sales remain upbeat as ever.  Its market share increased to 36.3% for the month of October, keeping it an intimidating brand in the Mid-size sedan category.  Undeniably, the all-new Sonata is fast becoming a favorite of next-generation executives.  


Now, you can come face-to-face with this exceptional sedan, as Hyundai brings you the Sonata Masterpiece mall display.  Ready to captivate motorists at some of the most prestigious shopping destinations in the metro, the Sonata Masterpiece mall display lets you appreciate this high-profile Hyundai sedan up close and check out its premium features. 


Avail of special financing rates for the Sonata on-site courtesy of authorized Hyundai dealer representatives.  And for a more personal touch, you can inquire from a Hyundai sales consultant for a one-on-one product presentation to get yourself more acquainted with the Sonata.


Words are simply not enough to describe an encounter with the Sonata.  That’s why Hyundai is coming closer to you to let you feel what it’s like, seeing and appreciating this beauteous work of art.  Relish this luxurious moment at the Sonata Masterpiece mall display.


Catch the Sonata Masterpiece Mall Display at these choice venues:

Alabang Town Center – November 15-21

Ayala Center Cebu – November 19-21

Power Plant Mall – November 26-28