• Hyundai IONIQ Wins 2017 Green Good Design Award™

    IONIQ boasts of innovative use of recycled and eco-friendly materials, making it an efficient, environment-friendly mobility solution.

     

    Driving the most fuel efficient vehicle doesn’t mean you have to compromise on its appearance as the 2017 Hyundai IONIQ received the 2017 Green Good Design Award™ from the Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies. The Green Good Design Awards™ celebrate important …

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  • Hyundai Motorsport celebrates sixth WRC win with 1-2 in Rally Poland

     

    - Hyundai Motorsport has finished Rally Poland with its best ever WRC result to close the gap in the Manufacturers’ Championship to just 22 points

    - Neuville secured his third victory of the 2017 season with an impressive performance ahead of team-mate Hayden Paddon, who registered his first podium of the year in second

    - Dani Sordo finished fourth, himself under 30 seconds from the podium, to ensure all three Hyundai i20 Coupe WRCs finished inside the top-four

     

    July 2, 2017 – …

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  • All-new Elantra and All-new Tucson win prestigious iF Design Award

     

    •  All-new Elantra and All-new Tucson receive ‘iF Design Award 2016’ in product design category

    •  Hyundai Motor models win iF Design Award for 3 consecutive years

    •  Hyundai Motor’s evolving design philosophy is realized in refined style elements in All-new Elantra

    •  Bold and athletic design creates unique SUV appearance for All-new Tucson

     

    Hyundai Motor received international recognition for its vehicle design from the prestigious iF Design Awards jury. All-new Elantra and All- …

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  • 2016 HYUNDAI TUCSON & 2016 SONATA EARN IIHS 2015 HIGHEST SAFETY RATINGS

    Sept 25, 2015, Arlington, Virginia -  In one of the industry’s most rigorous tests of vehicle safety, the 2016 Hyundai Tucson and 2016 Sonata earned the Insurance Institute for Highway Safety’s (IIHS) 2015 TOP SAFETY PICK+ award. This is the first time Tucson, which received a significant redesign for the 2016 model year, has received the highest honor from IIHS.

     

    IIHS rates vehicles for occupant protection based on performance in five tests: moderate overlap front, small overlap front, …

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Hyundai Launches Interactive Racing Game on New York Times Square Billboard

COSTA MESA, Calif., December 20, 2011 – Hyundai Motor Company launched an interactive racing game called “HYUNDAI RACE” on its prominent Times Square video billboard today. Times Square visitors can play the high-quality racing game featuring the all-new Hyundai Veloster on the big screen and simulate the real driving experience.

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“HYUNDAI RACE” is controlled by tilting a smart phone, just like turning the steering wheel when driving a car. Players can easily download the controller for “HYUNDAI RACE” from the App Store. Then, by connecting to the free Hyundai WiFi network in Times Square, players can control their vehicle on the big screen just as if they were playing a racing game on their smart phone. When players finish the race, their score will appear on the billboard, and show their ranking among other players.

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“HYUNDAI RACE” will be on the billboard until the end of this year, and Hyundai will continuously deliver other innovative interactive experiences in Times Square next year.

 

“HYUNDAI RACE” is a strategy that aligns with Hyundai’s new brand direction –

“New Thinking. New Possibilities” – which debuted at 2011 North American International Auto Show in Detroit. The new brand direction aims to provide customers with experiences beyond expectations through innovative thinking.

 

The all-new 2012 Veloster, which made its debut at the 2011 North American International Auto Show, is an example of Hyundai’s new brand direction. The vehicle features an innovative three-door compact coupe design with the functionality of a hatch and a passenger-side forward-hinged rear door. The Veloster racing game is the first in the world to launch with high-quality graphic resolution on the Times Square billboard that offers a realistic driving experience.

 

“Having a large video display in Times Square certainly creates awareness among consumers through creative graphic elements. But Hyundai’s racing game takes engagement to a new level,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “The game invites the audience to interact with Hyundai in the middle of one of the world’s busiest venues for commerce and tourism. It’s a great example of our innovative marketing at work.”

 

Hyundai has been marketing in New York Times Square along with global leading brands since November 2009. Times Square billboards draw 1.5 million impressions a day in one of the world’s most iconic locations for exposing brands.