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MAJOR SPONSORSHIP PROGRAMS OF 2013
The Asian Tour is the principal professional golf tour in Asia. Founded in 1995, the Tour includes 14 participating countries, including the Philippines. The Solaire Open 2013 was part of the Tour’s series held in the Philippines last April 8- 14, 2013 at the Wack Wack Golf and Country Club. By supporting as the Solaire Open 2013’s Official Mobility Partner, Hyundai Philippines extended its commitment to promoting global connectedness and solidarity as well as improving international relations between countries.
Hyundai Lateral Drift Series
Hyundai put a stronghold in the Philippine Motorsport arena as it acquired the title sponsorship for the Lateral Drift Series Pro-Am Championship Series 2013, creating what is now known as the Hyundai Lateral Drift Series. In supporting this event, Hyundai has made known the motorsport potential of its Genesis Coupe 2013 model, a car that is drift-ready straight from the company. Hyundai has also been pro-active in promoting the drifting motorsport among the Filipinos in order to get the support and attention it truly deserves. The series will be much awaited as Hyundai Philippines and Lateral Drift Productions enter the second year of their three-year partnership in 2014.
MAJOR SPONSORSHIP PROGRAMS OF 2012
45th ADB Annual Meeting of Board of Governors
The Asian Development Bank held its 45th Annual Meeting of Board of Governors in Manila from May 2-5, 2012. Over 4,000 delegates comprised of Finance and Economic Ministers from 67 ADB member countries, government officials, business leaders, multilateral organizations, civil society, academe, and media gathered to discuss a broad range of issues linked to ADB's mission to reduce poverty.
Hyundai, in support of this gathering of global influencers, participated as the Official Mobility Partner of the 45th ADB Annual Meeting, transporting delegates to and from different meeting venues, hotels and airports using 50 Grand Starex vehicles.
Miss World Philippines 2012
In an annual parade of Filipina beauty, 25 stunning ladies have undergone rigorous training and extensive screening to vie for the crown of the 2012 Miss World Philippines, and represent the country in the Miss World 2012 pageant in Ordos, Inner Mongolia, China.
Inspired by slogan of Miss World Limited – “Beauty with a Purpose” – Miss World Philippines adopts the theme: “Beauty in Giving”. In this light, HARI's support has become a vital instrument in aiding MWP‘s efforts of extending goodwill and support in their charities.
Hyundai participated as the Official Mobility Partner of the Miss World pageant and provided 6 Grand Starex vans for the use of the Miss World 2012 candidates. A Hyundai Azera was also provided as Official Vehicle of Miss World 2011 Iviana Sarcos and Miss World Chair and CEO Mrs. Julia Morley; used during the pageant stay.
Yeosu Expo 2012
The Expo 2012, a cultural tourism destination, was held at Yeosu, Korea, and was participated in by over 100 countries and international organizations, including the Philippines. Hyundai Philippines and the Philippine government geared up in promoting our country to the world by sponsoring a part of the Philippine Pavilion at the exhibit. In supporting this project, Hyundai Philippines was able to bridge its two main stakeholders by representing the Filipino people and their culture, values, and traditions, in the land where the Hyundai brand originates.